@theukseo
“A Good marketer never blames                his tools”@theukseo
Solve             •Help me solve a problem            Data             •Help me find information I don’t know            E...
Solve            I Received an “Unnatural Links” Message!                             www.linkdetective.com@theukseo
Solve            I Received an “Unnatural Links” Message!@theukseo
Solve            I Received an “Unnatural Links” Message!                    http://netpeak.net/software/netpeak-checker/@...
Solve            I Received an “Unnatural Links” Message!@theukseo
Solve            I Received an “Unnatural Links” Message!                                 Anchor Text Variations          ...
Data            Find Link Prospects, Competitor            Analysis, Social Connections?@theukseo
Data            Find Link Prospects, Competitor            Analysis, Social Connections?@theukseo
Data              Collect    • Download CSV of search queries from               Data        Social Mention               ...
Data        Aggregator     Micromedia     Social bookmarking         techmeme       identica       blogmarks        Blogs ...
Data@theukseo
Data                    Micromedia                Social Networks                         Images    Medium                ...
Data                                 Top Influencers           johntmccracken                  lindathi            wesleyb...
Data                                      Timeline of Tweets                                What Major event              ...
Efficiency            Save Time       Save Resource     More Money       Enhance Work@theukseo
Efficiency                           Microsoft SEO Tool Kit            1.Site Audit            2.Internal Linking@theukseo
Efficiency                         Site Audit - Basics@theukseo
Efficiency                         Duplicate Titles@theukseo
Efficiency                         Broken Links@theukseo
Efficiency Canonical URLs    Category Pages    Archive Pages    Contact forms    Other paginated content@theukseo
Efficiency                         Internal Linking - Queries@theukseo
Efficiency                         Group by…@theukseo
Resources   Analysis Tools:                           Link Tools    Link Detective – http://bit.ly/xwUWt5         Majest...
Thank YouNeil Walkerhttp://bit.ly/JzOMcN@theukseowww.seomad.com
#Smx  London SEO & Social Power tools
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#Smx London SEO & Social Power tools

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My Presentation from #SMX London 2012 on SEO & Social Media Power tools

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#Smx London SEO & Social Power tools

  1. 1. @theukseo
  2. 2. “A Good marketer never blames his tools”@theukseo
  3. 3. Solve •Help me solve a problem Data •Help me find information I don’t know Efficiency •Help me do my Job@theukseo
  4. 4. Solve I Received an “Unnatural Links” Message! www.linkdetective.com@theukseo
  5. 5. Solve I Received an “Unnatural Links” Message!@theukseo
  6. 6. Solve I Received an “Unnatural Links” Message! http://netpeak.net/software/netpeak-checker/@theukseo
  7. 7. Solve I Received an “Unnatural Links” Message!@theukseo
  8. 8. Solve I Received an “Unnatural Links” Message! Anchor Text Variations 80 70 60 50 No. of Brand anchor text 40 No. of keyword Anchor text 30 No. of Misc anchor texts 20 10 0 Your site Site one Site two@theukseo
  9. 9. Data Find Link Prospects, Competitor Analysis, Social Connections?@theukseo
  10. 10. Data Find Link Prospects, Competitor Analysis, Social Connections?@theukseo
  11. 11. Data Collect • Download CSV of search queries from Data Social Mention Categorise • A Quick VLOOPUP can let you easily categorise data. Data Create • Quickly Compare your site against the competition Pivot Table Visualise@theukseo
  12. 12. Data Aggregator Micromedia Social bookmarking techmeme identica blogmarks Blogs twitter delicious blogcatalog Multimedia digg cocomment clipmarks netvibes google_blog photobucket reddit Forums pixsy stumbleupon boardreader plurk Social knowledge Images News Wikipedia flickr ask Social Networks picasaweb bing facebook smugmug google_news linkedin webshots prweb myspace yahoo Video Yahoo News blip google_video metacafe truveo@theukseo youtube
  13. 13. Data@theukseo
  14. 14. Data Micromedia Social Networks Images Medium Multimedia Your site Video Competitor 1 Social bookmarking Industry News 0 50 100 150 200 250 No. of Mentions@theukseo
  15. 15. Data Top Influencers johntmccracken lindathi wesleyburgen User eprnetwork Count cloudytags.com fergusfish 0 10 20 30 40 No. of Mentions@theukseo
  16. 16. Data Timeline of Tweets What Major event happened here? 250 200 No. of Mentions 150 Count of Industry 100 Count of Competitor 1 Count of Your site 50 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 Day in July 2012@theukseo
  17. 17. Efficiency Save Time Save Resource More Money Enhance Work@theukseo
  18. 18. Efficiency Microsoft SEO Tool Kit 1.Site Audit 2.Internal Linking@theukseo
  19. 19. Efficiency Site Audit - Basics@theukseo
  20. 20. Efficiency Duplicate Titles@theukseo
  21. 21. Efficiency Broken Links@theukseo
  22. 22. Efficiency Canonical URLs  Category Pages  Archive Pages  Contact forms  Other paginated content@theukseo
  23. 23. Efficiency Internal Linking - Queries@theukseo
  24. 24. Efficiency Group by…@theukseo
  25. 25. Resources Analysis Tools: Link Tools  Link Detective – http://bit.ly/xwUWt5  Majestic SEO - http://bit.ly/DtBq3  Net Peak - http://bit.ly/kBxnXc  Open Site Explorer - http://bit.ly/4DJvSL  Ahrefs – http://bit.ly/iX3BXt Social Tools Other Tools of Interest  Social Mention – http://bit.ly/2QLVaT  Analytics Canvas - http://bit.ly/cTubgE This Presentation Microsoft IIS Tool Kit  http://bit.ly/JzOMcN  Download - http://bit.ly/9DPtrj  Distilled http://bit.ly/KWhfb2  SEO Gadget http://bit.ly/KFr7IQ@theukseo
  26. 26. Thank YouNeil Walkerhttp://bit.ly/JzOMcN@theukseowww.seomad.com
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