Neil walker sascon-manchester-2010


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Neil Walker @ SASCON - Advanced Link Building Panel

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Neil walker sascon-manchester-2010

  1. 1. Advanced Link Building<br />Neil Walker<br />CTO<br />Just Search Ltd<br />
  2. 2. Who am I?<br />Who am I? Neil Walker <br />Position: Chief Technical Officer<br />Company: Just Search Ltd (Getupdated Internet Marketing)<br />Expertise:<br /><ul><li>Search Engine Optimisation
  3. 3. Analytics Qualified
  4. 4. Conversion Rate Optimisation</li></ul>Experience<br /><ul><li>Worked or been involved with SEO for over 2500 clients in the UK and nearly 5000 clients for Pan Europe.</li></ul>Biggest Achievements – We rank No.2 in Google UK for SEO<br /><br /><br />
  5. 5. Learning Objectives<br />How to choose the Right links for the right occasion<br />How to build your own Content Network<br />How 301 Redirects can help you link Build.<br /><br /><br />
  6. 6. Choosing the right links?<br />The keyword Competition / Industry can dictate the links you should build.<br /><ul><li>Niche / Directory Submissions
  7. 7. To buy or not to buy?
  8. 8. Niche Authority sites / Memberships, Whitepapers
  9. 9. Link bait</li></ul><br /><br />
  10. 10. Building Your Own Content Network<br /><br /><br />
  11. 11. Do’s<br />Domain Names –You can drop catch domains which are relevant or within category to your topic.<br />TLD’s – Look for a variety of Top level domains.<br />Hosting – Purchase unique IP addresses or blocks of IP addresses for your domains.<br />Whois– Try and make sure you have different whois information for each site.<br />Unique Content – Write Unique content for each site, where possible try and encourage the site to stand alone as actual websites i.e. Forums etc.<br />Optimise the websites– Make them search engine friendly try and write content on them every so often they don’t look stagnant.<br /><br /><br />
  12. 12. Don’ts!<br />Google Analytics – Don’t put all your content network under the same Google Analytics accounts, preferably use a third party.<br />Webmaster Tools – Don’t put all your content network in the same webmaster tools account.<br />Interlinking– The beauty of buying old domains is they already have links, don’t interlink your sites, just don’t do it.<br />Duplicate Content– don’t use the same information on all your network.<br />Link Build– Try and refrain from site wide links, building to many links to quickly, avoid using the same anchor text all the time. <br /><br /><br />
  13. 13. Tricks<br />How do you stop competitors seeing your network?<br />Stop Yahoo, SEO Majestic, SEOMoz + others Spidering your sites<br />What are easy ways to generate content?<br /><ul><li>Forums – Other forms of User generated Content
  14. 14. Wayback Machine – Use the original websites content – Copyscape? / Copyrights?</li></ul><br /><br />
  15. 15. 301 Redirects – Do’s & Don’ts<br />Do’s<br /><ul><li>Buy domains with existing links
  16. 16. Look for relevant domains expiring
  17. 17. Purchase domains.- Many well ranking sites may often be personal blogs, offer money for these sites.</li></ul>Don’ts<br /><ul><li>Don’t by new domains which are keyword Rich
  18. 18. Don’t purchase suspected band domains</li></ul><br /><br />
  19. 19. 301 Redirects – Examples 1<br />We acquired a domain through a company Administration<br />Google Search for “Print” gives the No.10 as our client<br />We achieved the first page ranking under the term print in under 4 weeks – initially showing 0 links for a brand new domain.<br /><br /><br />
  20. 20. 301 Redirects – SEO Competition<br />In 2007 Getupdated launched an SEO competition for<br />Contest Rules<br />Your official domain must be registered the same day or after January the 15th 2007.<br />The Winner –<br />The winning Person – Used a combination of 301 redirecting strong domains as well as other conventional methods to achieve the greatest results.<br /><br /><br />
  21. 21. Thank you<br />Visit:<br /><br /><br /><br /><br />