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Measurement for success - #SASCON 2014
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Measurement for success - #SASCON 2014

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What to measure, how to investigate your data to create success, be 100% accurate with your tracking and automate form checking.

What to measure, how to investigate your data to create success, be 100% accurate with your tracking and automate form checking.


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  • 1. Measurement for Success @theukseo
  • 2. Me – Neil Walker @theukseo Founder Quaeromedia.com @theukseo YEARS IN DIGITAL COUNTRIES TALKS 12 6 34 Conference Raps Children Heart Attack www.neilawalker.com www.stateofdigital.com
  • 3. What should I Measure @theukseo
  • 4. What should I Measure? @theukseo Why did we get more sales here? What caused the drop here?
  • 5. Users Top two to Measure @theukseo Conversion Rate
  • 6. 1) Increase in Sales – Why? 2) Our Organic users increased – Why? 3) Our ranking under X went up – Why? 4) We gained that editorial link – Why? 5) Our outreach was good.. Why, Why, Why Five - Why’s? @theukseo
  • 7. What should I Report @theukseo
  • 8. Who wants to know what? CEO @theukseo MANAGER LEADER WORKER • £££’s / Sales • £££’s / Sales • Leads / Traffic • £££’s / Sales • Leads / Traffic • Sources • Work • £££’s / Sales • Leads / Traffic • Sources • Work • Detailed Actions
  • 9. What can I Trust @theukseo
  • 10. V Real or Fake @theukseo
  • 11. 100% Accuracy @theukseo
  • 12. Can you honestly say your get every lead? 100% Accuracy @theukseo
  • 13. Where does Information Get lost? 100% Accuracy @theukseo
  • 14. Using Screaming frog 1.Go to Configuration -> Custom 2.In the box for Filter 1 paste your UA code and select Does Not Contain 3.In the box for Filter 2 paste your UA code and select Contains Audit – Google Analytics  Check Analytics is installed on every page @theukseo Kevin Strong - http://www.stateofdigital.com/google-analytics-every-page-with-screaming-frog/
  • 15. TRY - https://www.analyticscheckup.com 1.Self Referrals – Tracking Issues 2.Hostnames – Your tracking on a different website Audit – Google Analytics  Check Analytics for Anomalies @theukseo
  • 16. Audit – Google Analytics  Use filters to remove Anomalies @theukseo  Tip: Annotate in Analytics when you made the change  Tip: Try and keep one profile – which is unfiltered.
  • 17. Website – Uptime  Use Pingdom – Free Basic Account Email You Text You @theukseo
  • 18. Automated – Form Checking Do you check your contact forms? YES! – DO you check them manually? YES! – Then how accurate are your checks! @theukseo
  • 19. Testing Whizz – Community @theukseo http://www.testing-whiz.com/community/download
  • 20. Testing Whizz – Community @theukseo http://www.testing-whiz.com/community/download
  • 21. CRM – Integration @theukseo Typical Set Up
  • 22. CRM – Integration @theukseo Advanced Set Up Send to own DB or Email Copy
  • 23. Track Everything Possible Take – Away’s @theukseo Test your not losing data Automate
  • 24. @theukseo Quaeromedia.com Neilawalker.com @theukseo THANK YOU