SOCIAL MEDIA<br />AND PERSONAL R.O.I<br />
5 Core ELEMENTSOF ALL NETWORKING<br /><ul><li>Meet
Listen
Share
Teach
Engage</li></ul>@colomarkmedia<br />
WHY CONSIDER BUILDINGAN ONLINE NETWORK<br /><ul><li>Industry Learning & Doing
Word of Mouth Marketing
Influence and Effectiveness
Strategic Alliances
Health & Happiness </li></ul>@colomarkmedia<br />
A POWERFUL NETWORK:THE 7 INGREDIENTS<br /><ul><li>Your Character
Your Competence to do what you claim to do
The Relevance of people you know
The Strength of your relationships
The Information you have about people
The Number of people you know
The Diversity of people in your network</li></ul>Online social networking has dramatically increasedthe SPEED and REACH we...
BUILDING CHARACTERIN PERSON v’s ONLINE<br /><ul><li>Responsibility & Leadership
Take Action
Consideration
Communication
Gratitude</li></ul>@colomarkmedia<br />
ADVANTAGES OF USINGYOUR VIRTUAL SOCIAL NETWORKS<br /><ul><li>You become more VISIBLE
You become more COMPETANT
Build relationships with RELEVANT people
Communicate MORE OFTEN
INCREASE your number of relationships
Build a MORE DIVERSE network</li></ul>You<br />@colomarkmedia<br />tt<br />
YOU ARETHE “VIRTUAL” YOU<br /><ul><li>Be Credible
Be Consistent
Be Visible
Mantra: “Be Available… Be Interesting… and Be Flexible!”</li></ul>@colomarkmedia<br />
REMEMBER…<br />If you don’ttake controlOFyour personal brand online ,it will be controlledby what peoplehave to say about ...
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Socail Media, Personal Branding and ROI

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Presentation for Rocky Mountain Young Professionals Summit, October 2011

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Socail Media, Personal Branding and ROI

  1. 1. SOCIAL MEDIA<br />AND PERSONAL R.O.I<br />
  2. 2. 5 Core ELEMENTSOF ALL NETWORKING<br /><ul><li>Meet
  3. 3. Listen
  4. 4. Share
  5. 5. Teach
  6. 6. Engage</li></ul>@colomarkmedia<br />
  7. 7. WHY CONSIDER BUILDINGAN ONLINE NETWORK<br /><ul><li>Industry Learning & Doing
  8. 8. Word of Mouth Marketing
  9. 9. Influence and Effectiveness
  10. 10. Strategic Alliances
  11. 11. Health & Happiness </li></ul>@colomarkmedia<br />
  12. 12. A POWERFUL NETWORK:THE 7 INGREDIENTS<br /><ul><li>Your Character
  13. 13. Your Competence to do what you claim to do
  14. 14. The Relevance of people you know
  15. 15. The Strength of your relationships
  16. 16. The Information you have about people
  17. 17. The Number of people you know
  18. 18. The Diversity of people in your network</li></ul>Online social networking has dramatically increasedthe SPEED and REACH we can operate!<br />@colomarkmedia<br />
  19. 19. BUILDING CHARACTERIN PERSON v’s ONLINE<br /><ul><li>Responsibility & Leadership
  20. 20. Take Action
  21. 21. Consideration
  22. 22. Communication
  23. 23. Gratitude</li></ul>@colomarkmedia<br />
  24. 24. ADVANTAGES OF USINGYOUR VIRTUAL SOCIAL NETWORKS<br /><ul><li>You become more VISIBLE
  25. 25. You become more COMPETANT
  26. 26. Build relationships with RELEVANT people
  27. 27. Communicate MORE OFTEN
  28. 28. INCREASE your number of relationships
  29. 29. Build a MORE DIVERSE network</li></ul>You<br />@colomarkmedia<br />tt<br />
  30. 30. YOU ARETHE “VIRTUAL” YOU<br /><ul><li>Be Credible
  31. 31. Be Consistent
  32. 32. Be Visible
  33. 33. Mantra: “Be Available… Be Interesting… and Be Flexible!”</li></ul>@colomarkmedia<br />
  34. 34. REMEMBER…<br />If you don’ttake controlOFyour personal brand online ,it will be controlledby what peoplehave to say about you.<br />@colomarkmedia<br />
  35. 35. PERSONALBRANDING<br />AND BLOGGING<br />AND TWITTER<br />
  36. 36. WHAT IS PERSONAL BRANDING?<br /><ul><li>Self promotion that is used for GOOD
  37. 37. It provides value to your audience</li></ul>@shelbyo<br />
  38. 38. WHY BLOG?<br /><ul><li>Blogs bring 55% more visitsto an associated website
  39. 39. You don’t have to authora blog to get involved</li></ul>Comment, like, share, post on others<br /><ul><li>Small audiences of the right people- micro-persuasion
  40. 40. Creates thought leadership
  41. 41. Search engines like active blogs</li></ul>@shelbyo<br />
  42. 42. HOW TO BLOG?<br /><ul><li>KISS – concise, direct and fluidinformation wins </li></ul>500 words or less<br />Photos, illustrations<br /><ul><li>Maintain a casual, butprofessional voice
  43. 43. Transparency is essential</li></ul>Be You!<br /><ul><li>Get involvedin existing conversations
  44. 44. Find relevant blogs through search
  45. 45. Link traffic back to yourblog (trackbacks)</li></ul>@shelbyo<br />
  46. 46. CREATINGA SUCCESSFUL BLOG<br /><ul><li>Pick a topic that is uniquely YOU
  47. 47. Be real, be respectful, be awesome
  48. 48. Be consistent (60-80% of blogs fail)
  49. 49. Love it or don’t write it
  50. 50. Write well
  51. 51. Write good headlines</li></ul>@shelbyo<br />
  52. 52. CREATING A SUCCESSFUL BLOG<br /><ul><li>Be newsworthy</li></ul>Timing is critical<br />Make it significant<br />Bring it close to home<br />Appeal to human emotion<br />What’s new, off the beaten path<br />Personal stories<br />Personality profiles<br /><ul><li>Create news you can use</li></ul>@shelbyo<br />
  53. 53. CREATING A SUCCESSFUL BLOG<br />Build relationships<br />Comment on other blogs<br />Do other bloggers favors<br />Chat online<br />Meet in person<br />@shelbyo<br />
  54. 54. CREATING A SUCCESSFUL BLOG<br /> Grow your audience<br />Word of mouth<br />Have fans spread the word (RSS)<br />Go where your audience is<br />Build a social network presence<br />Import blog to FB Notes; tag posts<br />Share stories about your passion<br />Gain friends of friends as fans<br />Be patient<br />Blogging takes time<br />@shelbyo<br />
  55. 55. Twitter<br /><ul><li>Fastest growing social media platform (200M users)
  56. 56. Provides helpful, thought-provoking information/Q&A
  57. 57. Succinct, direct and interactive
  58. 58. Direct communication with audiences
  59. 59. Monitoring of discussionre: brand/service/issue
  60. 60. Growing media outlet for pitching(etiquette necessary)
  61. 61. News streaming of industry updates
  62. 62. www.twitter.com</li></ul>@shelbyo<br />
  63. 63. How TO USETWITTER<br /><ul><li>How to use Twitter
  64. 64. Create a profile and post a photo, logo or illustration
  65. 65. Listen for awhile, learn the lingo
  66. 66. Follow people in your industry; customers; prospects; media outlets
  67. 67. Sign up for Twilerts - use keywords & company name
  68. 68. Tweet 140-character mini-blogs
  69. 69. Include Web links, Twitpics, #hashtags in tweets
  70. 70. Tweet helpful information:</li></ul>Specials/deals<br />Industry information<br />Company updates, events<br />Personal anecdotes, experiences <br />Links to resources<br />Current events<br />@shelbyo<br />
  71. 71. TweetingSTYLES<br /><ul><li>Tweeting Styles
  72. 72. Be yourself
  73. 73. Brand your company
  74. 74. Follow interesting people
  75. 75. You don’t have to follow everyone who follows you
  76. 76. Block inappropriate followers
  77. 77. Re-tweet often, but tweet more frequently
  78. 78. DM if tweet is TMI or irrelevant for masses
  79. 79. Be social; participate in conversations
  80. 80. It’s not all business</li></ul>@shelbyo<br />
  81. 81. LINKEDIN<br />GETTING DOWN TO BUSINESS<br />
  82. 82. OpTIMIZEYOUR LINKEDIN PROFILE<br />The Obvious Steps:<br />Upload a photo!<br />Complete Your Profile!<br />Showcase Projects &Successes in Work History& Summary Sections<br />Find meaningful contacts <br />Ask for Recommendations(and Recommend others)<br />@seolsearchkaty<br />
  83. 83. OpTIMIZEYOUR LINKEDIN PROFILE<br />The Not-So-Obvious Steps:<br />Update your personal URL<br />eg. LinkedIn.com/in/katymartin<br />When adding websites, choose ‘Other’ and use this area to spell out your current company with a few key – searchable – words.<br /><ul><li>Eg. Colomark Media Web & Social Media Marketing</li></ul>Update your settings to show all your information<br />Update Your Status Often<br />Start asking and answering questionson LinkedIn Answers <br />@seolsearchkaty<br />
  84. 84. HOW DO YOU KNOWIT’S WORKING?<br />Search engine ranking<br />Social bookmarking activity<br />Social networking connections<br />Video/podcast views/listens<br />Inbound links to your website/blog<br />RSS subscriptions<br />Comments on your blog<br />Mentions of your brand<br />Number of times people search for your brand<br />Visitors (first-time and repeat)<br />& Leads & Customers! <br />Or Job Offers, Promotions & a Raise!<br />@seolsearchkaty<br />
  85. 85. GET CREATIVE<br />RESUMES, QR CODES, YOU TUBE & MORE!<br />
  86. 86. GET CREATIVE<br />@seolsearchkaty<br />
  87. 87. GET CREATIVE<br />@seolsearchkaty<br />
  88. 88. GET CREATIVE<br />@seolsearchkaty<br />
  89. 89. GET CREATIVE<br />@seolsearchkaty<br />
  90. 90. GET CREATIVE<br />http://flavors.me/<br />@seolsearchkaty<br />
  91. 91. GET CREATIVE<br />@seolsearchkaty<br />
  92. 92. GET CREATIVE<br />Prepare to feel really inadequate about your chosen resume font.<br />@seolsearchkaty<br />
  93. 93. GET CREATIVE<br />Prepare to feel really inadequate about your chosen resume font.<br />@seolsearchkaty<br />
  94. 94. GET CREATIVE<br />Check-out http://www.daqri.com/ to build your ownAugmented Reality business card<br />@seolsearchkaty<br />
  95. 95. Q&A<br />& A BIG THANK YOU!<br />

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