PRESENTERS Katie BrownDirector of Sales and eBusinessSteamboat Ski Area Kristal EckleyDirector of Sales and MarketingSheraton Steamboat Resort and VillasKaty MartinRegional Director of Marketing, ColoradoResortQuest by Wyndham Vacation Rentals
-1-Marketing mediums have changed drastically in the last 5-10 years, even the last 12 months.How has the guests’ expectation of service and experience changed?
-2-There is a plethora of social media and new website marketing channels sites.How do you choose which channels to use and how do you use them:
-3-Tell us about some of the most interesting ways your company embraces new technologyto market to your customers.
-4-Let’s tackle a few of the Giant Gorillas of the Tourism Industry!Each speaker to give your 1 minute SWOT analysis of the following:
-4-Katie Brown:Online Tour Operatorseg. Hotels.com, Expedia.com
-4-Kristal EckleyGroup Buying Flash Sale Websiteseg. Groupon, Living Social, JetSetter
-4-Katie BrownAirlines v’s the GDSeg. American Airlines v’s Orbitz