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Economic Summit 2011 Tourism Innovation
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Economic Summit 2011 Tourism Innovation

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  • 1. TOURISM INNOVATION
  • 2. PRESENTERS
    Katie BrownDirector of Sales and eBusinessSteamboat Ski Area Kristal EckleyDirector of Sales and MarketingSheraton Steamboat Resort and VillasKaty MartinRegional Director of Marketing, ColoradoResortQuest by Wyndham Vacation Rentals
  • 3. -1-Marketing mediums have changed drastically in the last 5-10 years, even the last 12 months.How has the guests’ expectation of service and experience changed?
  • 4. -2-There is a plethora of social media and new website marketing channels sites.How do you choose which channels to use and how do you use them:
  • 5. -3-Tell us about some of the most interesting ways your company embraces new technologyto market to your customers.
  • 6. -4-Let’s tackle a few of the Giant Gorillas of the Tourism Industry!Each speaker to give your 1 minute SWOT analysis of the following:
  • 7. -4-Katie Brown:Online Tour Operatorseg. Hotels.com, Expedia.com
  • 8. -4-Kristal EckleyGroup Buying Flash Sale Websiteseg. Groupon, Living Social, JetSetter
  • 9. -4-Katie BrownAirlines v’s the GDSeg. American Airlines v’s Orbitz
  • 10. -4-Katie MartinVRBO & HomeAway.com
  • 11. -5- Discuss the greatest challengeof Steamboat tourism marketingin the next few years?