What is SEO

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What is SEO, defination and some clearification

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What is SEO

  1. 1. Top On The Ranking Race SEO L INK E XPERT http://www.seolinkexpert.com
  2. 2. The SEO <ul><li>What is SEO? </li></ul><ul><ul><li>X - Getting #1 In Google </li></ul></ul><ul><ul><li>There are 3 main steps in the SEO process </li></ul></ul><ul><ul><li>Identify your Target market or Audience(Visitor) </li></ul></ul><ul><ul><li>take steps to get your website rank as high as possible in the search engines for those keywords that this audience is most likely to use. </li></ul></ul><ul><ul><li>constantly track your website’s progress in the search engines and make adjustments to your SEO strategy as necessary . </li></ul></ul><ul><ul><li>Search Engine Optimization is the process of driving targeted traffic from search engines to a website. </li></ul></ul>http://www.seolinkexpert.com
  3. 3. The SEO <ul><li>What SEO is NOT… </li></ul><ul><ul><li>Online advertising (buy advertising for traffic from other websites) is not SEO (it is site promotion, although the advertising links can help your search rankings). </li></ul></ul><ul><ul><li>Public relations (press releases, media mentions, blogging coverage) is not SEO (although once again, it is site promotion, which may lead into your site getting links). </li></ul></ul><ul><ul><li>SEO is not always free traffic – several very effective SEO techniques will cost you money. </li></ul></ul>http://www.seolinkexpert.com
  4. 4. How Search Engine Works <ul><li>Basic Parts of Search Engine </li></ul><ul><ul><li>A Spider </li></ul></ul><ul><ul><li>An Index (or Catalog) </li></ul></ul><ul><ul><li>Search Engine Interface </li></ul></ul>http://www.seolinkexpert.com
  5. 5. Type of Search Engine <ul><li>Crawler-Based </li></ul><ul><li>Directories </li></ul><ul><li>Mixed Results </li></ul><ul><li>Pay Per Click or Pay Per Performance </li></ul><ul><li>Meta Search Engine </li></ul>http://www.seolinkexpert.com
  6. 6. Crawler-Based <ul><li>Crawler-based search engines such as Google, compile their listings automatically. They &quot;crawl&quot; or &quot;spider&quot; the web, and people search through their listings. These listings are what make up the search engine's index or catalog. </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>Ask </li></ul></ul><ul><ul><li>MSN </li></ul></ul><ul><ul><li>Live </li></ul></ul>http://www.seolinkexpert.com
  7. 7. Directories <ul><li>Directories such as Open Directory depend on human editors to compile their listings. Webmasters submit an address, title, and a brief description of their site, and then editors review the submission. Unless you sign up for a paid inclusion program, it may take months for your web site to be reviewed. Even then, there's no guarantee that your web site will be accepted. </li></ul><ul><li>dmoz .org – ODP – Open Directory Project </li></ul>http://www.seolinkexpert.com
  8. 8. Mixed Results <ul><li>Some search engines offer both crawler-based results and human compiled listings. These hybrid search engines will typically favor one type of listing over the other however. Yahoo for example, usually displays human-powered listings. However, since it draws secondary results from Google , it may also display crawler-based results for more obscure queries. </li></ul>http://www.seolinkexpert.com
  9. 9. Pay Per Click or Pay Per Performance <ul><li>Most search engines offer some form of paid inclusion. Paid inclusion guarantees your web site gets reviewed and/or indexed promptly. Keep in mind that these search engines still allow people to submit for free; it just takes longer. Pay per click search engines are different. Their listings are comprised entirely of advertisers who have paid to be there. With services such as Yahoo SM , Google AdWords , and FindWhat , bids determine search engine ranking. To get top ranking, an advertiser just has to outbid the competition. </li></ul>http://www.seolinkexpert.com

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