Seo basics
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Seo basics

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SEO basics http://www.mitul.in

SEO basics http://www.mitul.in

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    Seo basics Seo basics Presentation Transcript

    • Top On The Ranking Race
      SEOLINKEXPERT
      Search Engine Ranking Factors
      http://www.seolinkexpert.com
    • Google Sandbox
      http://www.seolinkexpert.com
    • Google Sandbox
      TIME BASED QUALITY INDICATORS
      THE SANDBOX EFFECT DEFINED
      The Google Sandbox is a holding area for a Web site. Pages may be indexed by Google, but they don’t appear in the search engine results. This is because Google is testing the long-term reliability of the site - is there fresh, natural content updated frequently or is the site just spam? Some people argue that a site may be manually sandboxed, but it likely is the side-effect of some Google algorithm designed to combat spam. Once a site is sandboxed, the effect can last as long as a few months.
      Changing a DNS Information
      Channing a Server
      Changing owner of server or site
      Google has no way of knowing if some sort of spammer purchased the site for his own nefarious means, and a trip to the sandbox protects the quality of their search results until this could be determined.
      http://www.seolinkexpert.com
    • Google Sandbox
      HOW CAN YOU ESCAPE THE SANDBOX?
      It can take 90 to 120 days to out from sandbox but how??
      Focus on developing high-quality links with sites in your niche.
      Produce fresh, clean content for Google to index on a regular basis
      the hundreds of quality backlinks
      http://www.seolinkexpert.com
    • Google PageRank
      What is PageRank?
      PageRank is a numeric value that represents how important a page is on the web
      1 to 10
      PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
      http://www.seolinkexpert.com
    • Google PageRank
      PageRank is a measurement of a pages worth based on the quantity and quality of both incoming and outgoing links. The concept behind PageRank is that each link to a page constitutes vote, and Google has a sophisticated and automated way of tallying these votes, which includes looking at a vast universe of interlinking pages.
      http://www.seolinkexpert.com
    • Google PageRank
      http://www.seolinkexpert.com
    • Google PageRank
      http://www.seolinkexpert.com
    • On-Page Ranking Factors
      The way your web page is structured, particularly in regard to how you use your key words or phrase on the page (called on page ranking factors), is important for the search engine assessing your site.
      Key Words In Headings
      Key Word Density
      Key Word Positioning
      Key Word Proximity
      Naming Your Page
      http://www.seolinkexpert.com
    • The Google Dance
      What Is The Google Dance?
      It's the period when Google is rebuilding its rankings, and results fluctuate widely for a 3 to 5 day period.
      Google Dance - The Index Update of the Google Search Engine
      http://www.seolinkexpert.com
    • The Google Dance
      The Technical Background of the Google Dance
      The Google search engine pulls its results from more than 10,000 servers which are simple Linux PCs that are used by Google for reasons of cost. Naturally, an index update cannot be proceeded on all those servers at the same time. One server after the other has to be updated with the new index.
      Google Dance and DNS
      Not only Google's index is spread over more than 10,000 servers, but also these servers are, as of now, placed in 13 different data centers. These data centers are mainly located in the US (i.e. Santa Clara, California and Herndon, Virginia) and in Dublin, Ireland.
      http://www.seolinkexpert.com
    • The Google Dance
      During the Google Dance, the data centers do not receive the new index at the same time. In fact, the new index is transferred to one data center after the other. When a user queries Google during the Google Dance, he may get the results from a data center which still has the old index at one point im time and from a data center which has the new index a few minutes later.
      Google now performs updates every week, with most movement occurring on Mondays. These ongoing updates feature mostly minor algorithm and index updates.
      For most people, this event in and of itself was not important.
      http://www.seolinkexpert.com