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Search Engine Optimization PPT
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Search Engine Optimization PPT

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search

Published in: Marketing

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  • 1. Traffic Source Tell a Friend Send SMS Social Network Email Banners Advertisement
  • 2. Traffic Source Tell a Friend Send SMS Social Network Group chat Banners Advertisement
  • 3. Any Idea To More People Visit Your Website? Can Any one tell us what is the actual source of Traffic?
  • 4. Actual Source of Traffic Search Engine
  • 5. What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Common Characteristics: • Spider, Indexer, Database, Algorithm • Find matching documents and display them according to relevance • Frequent updates to documents searched and ranking algorithm • Strive to produce “better”, more relevant results than competitors
  • 6. Examples of Search Engine
  • 7. Search Engines statistics Google – 46.3% Yahoo – 23.4% MSN – 11.4% AOL – 6.9% Myway – 2.5% Ask – 2.3%
  • 8. Keywords Any Query we write for get some result on search engine & it display automatically that query on below is called Keyword.
  • 9. Is website Display as your keyword?
  • 10. Search Engine Optimization ON Page SEO OFF Page SEO
  • 11. On Page SEO on-page optimization is a technique of seo in which we done on the pages of the website itself. In On Page seo design website seo friendly.
  • 12. Search Engine Optimization On Page SEO • Design • Page Layout • Navigation • Articles • Keywords- Research • Description • Article Should Be Optimized
  • 13. OFF Page SEO off-page optimization is a technique of seo in which we covers activity that takes place elsewhere (e.g. link- building) outside the website. In the off page seo we doesn’t change the website. We change back linking options.
  • 14. Search Engine Optimization OFF Page SEO • Site Submission of Google & Top Search Engine • Sitemap submission Google webmaster, Bing Master • Feed submission, Directory Submission • Blog Submission, Article Submission • Social Networking, Social Book marking.