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  1. 1. ==== ====To reveal the easiest traffic source to your websites please ====Title:Increasing Your Web Site Traffic : Passive vs Active Online PromotionWord Count:1379Summary:Increase your traffic by harnessing the power of passive marketing. Benfit from extra traffic, andhence extra sales, from your past efforts. Learn how to increase your long term exposure on theinternet.Keywords:promotion, marketing, seo, generate leads, increase traffic, link building, article submission,blogging, blogs, search engine marketing, extra hits, extra traffic, more visitorsArticle Body:Your website needs visitors, that means you need to promote your site to attract traffic. You have2 general ways in which you can do this passive promotion, or active promotion. As youll see,passive promotion will give you a greater return on your time and money if you give it time!Lets say you opened a dry cleaners. If you place an advert in the paper, that is active promotion.You write and pay for an advert, and people reading the paper that week get to know about yourbusiness. If you want to continue promoting your business in that way though, you need to keeprenewing your advert.If, instead of placing an advert in the paper, you put up a permanent sign in the local town, thatwould be passive promotion. Once you have paid for the sign and got permission to put it in thatlocation, it will continue to promote your business for months or even years to come, with nofurther input from you!Generating hits to your website can also be done actively or passively. Active promotion includesthings like PPC (Pay Per Click), banner advertising, adverts on classified sites etc. These all cost(either time, money or both) and last for a limited time. They certainly work but you have to keepworking at promotion to keep getting the visitors.Passive promotion means that once you have an inbound link to your site, its likely to stay theregenerating traffic for you, freeing you up to do other things.There are a number of passive online promotion methods:Reciprocal linkingSponsoring other sites (paid for inbound links)
  2. 2. Forum signaturesArticle submissionsBloggingLets take a look at each of these in turn.Reciprocal linkingA reciprocal link does exactly what it says on the tin! You link to another site, and they reciprocateby placing a link back to you. As other webmasters are also trying to get traffic to their sites, thereare always people willing to trade links. They key here is to exchange links with quality websitesthat are on topic. By that I mean sites which have something in common with yours. There is littlepoint in a link from a site specializing in disco equipment, if you sell hearing aids! Choose your linkpartners carefully and build them steadily over time.SponsoringA reciprocal link is great, but a one way inbound link is even better. Once you have a visitor toyour site you want to keep them, you dont want them to click a link and head off to see yourcompetitors. Therefore one way links are even better than swapping links with other sites. Thereare plenty of sites which will link to you for a fee. Again make sure you are getting value formoney. Any site where you are paying for advertising should be on topic, high quality, and gettinga decent level of traffic. Get some facts and figures before putting up any cash.Forum signaturesForums can be very useful tools. While blatantly linking to your site within posts will be frownedupon as spamming, there are ways of getting traffic from forums. The key here is to use asignature. Most forums will allow a small signature at the bottom of your posts. In your signatureyou want a very brief description of your site and a link. The secret now is to become an activemember of the forum. If your posts are interesting and informative they will be read. Try postingabout things you know that other readers will be interested in. Keep your posts on topic, reply toother peoples posts in a helpful way, and you will become respected as an authority on yourchosen subject. Whenever someone reads one of your posts they will see a link to your site. Ifthey like what youve written there is a good chance they will click on your link! Additionally, forumpages get picked up by the search engines so use your keyword in your posts and titles and youmay also get extra traffic from Google and the others!Article SubmissionsLike forum posts, articles you have written can have a signature (otherwise known as a resourcebox) with your link. Many people are scared of writing articles due to lack of experience orconfidence but its really not that hard. Just write about subjects you know well, and are related tothe content of your site. Aim for 1000 - 1500 words. Make sure they are well structured, avoid thefirst person, and include relevant facts and figures where appropriate. Once you have written (andchecked) your article you want a way of using it to generate leads. You can submit to articledirectories. These are websites which host thousands of articles. Webmasters and newslettereditors can search these directories and if they like your article they can place it on their site, on
  3. 3. their blog, in their newsletter etc. The rules are that they must include your resource box and soevery time someone uses your article you get a one way link! Again a quick search on Google willshow a whole host of article directories but try these for starters: iSnare, GoArticles, EzineArticles, we come to blogging. Unless youve had your head in a paper bag for the last couple ofyears you cant have failed to notice the upsurge in the blogging community. A blog is like anonline journal, or diary. The reason they are such a powerful tool is that by their nature they aretext heavy, and constantly being updated. This makes them very popular with the search engineswhich like sites that are fresh and full of textual content. It also means that visitors tend to comeback for repeat visits to see what the news is! A blog is very easy to start and there are loads offree online blogging tools. Just so a search for blog on Google and youll find plenty includingGoogles own www.blogger.comA blog will often get high rankings in the search engine rankings and therefore generate a lot ofpassive leads. Starting a blog couldnt be simpler, you just start writing. Here are some tipsthough, to get you off on the right foot. Firstly your blog wants to be on-topic. If your main site thatyou want to promote is about home based businesses then that is the subject you want to blogabout. Start posting at least a couple of times a week about working from home. Write aboutyour experiences and expertise with working from home, about great home business websites youhave found, about changes in the law which might affect home workers etc. The key is to writelittle and often, write relevant and interesting posts that people will want to read. It almost goeswithout saying that you want a link to your main site from your blog, but there is an extraadvantage. If you write interesting and useful content on your blog, other blogs and websites willlink to your posts. As your blog becomes well known as an authority on your subject you will findmore and more webmasters and bloggers link to you, and therefore the traffic to your blog, and toyour main site increases!Passive vs ActiveThese are a few of the ways that you can generate passive, residual traffic and more traffic meansmore customers! These techniques however take time. You cannot build an established blogovernight. It will take time for your reputation to grow on the forums you frequent. Your reciprocallinks will increase slowly as you build them. Use these techniques to slowly increase your sitesexposure over time. Active promotion such as PPC and banner advertising can give your site aquick initial boost while youre increasing your sites exposure, but these passive techniques willpay off handsomely over time. Most of these ideas take a certain amount of effort but the rewardis traffic that comes to you - rather than having to be sought out. Remember, there are no shortcuts to anywhere worth going!==== ====To reveal the easiest traffic source to your websites please visit
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