==== ====To reveal the easiest traffic source to your websites please visitwww.uozm.com==== ====Title:Building Links To Your SiteWord Count:1215Summary:Over the years there has been lots of discussion in the SEO community regarding building links toa web site. The debate is particularly heated at the moment, as Google rolls out its "Jagger"upgrade.Lets start with what we mean by inbound links, also called backlinks. These are links from othersites to your URL, which direct the surfer directly to your site when the link is clicked. The basicpremise is that if you have high ranking sites linking to you, then you must...Keywords:SEO,search,engine,optimization,optimisation,Google,indexing,ranking,resultsArticle Body:Over the years there has been lots of discussion in the SEO community regarding building links toa web site. The debate is particularly heated at the moment, as Google rolls out its "Jagger"upgrade.Lets start with what we mean by inbound links, also called backlinks. These are links from othersites to your URL, which direct the surfer directly to your site when the link is clicked. The basicpremise is that if you have high ranking sites linking to you, then you must yourself be importantand have valuable content, and hence you should rank highly. The way in which Google rankssites is called Pagerank and can be seen as a green line on the Google Toolbar representingranks 0 to 10. As Google statesPageRank relies on the uniquely democratic nature of the web by using its vast link structure asan indicator of an individual pages value. In essence, Google interprets a link from page A to pageB as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, orlinks a page receives; it also analyzes the page that casts the vote. Votes cast by pages that arethemselves "important" weigh more heavily and help to make other pages "important."Important, high-quality sites receive a higher PageRank, which Google remembers each time itconducts a search. Of course, important pages mean nothing to you if they dont match yourquery. So, Google combines PageRank with sophisticated text-matching techniques to find pages
that are both important and relevant to your search. Google goes far beyond the number of timesa term appears on a page and examines all aspects of the pages content (and the content of thepages linking to it) to determine if its a good match for your query.So, back to the question "Does having inbound links to your site help your sites credibility", andhence visibility when searched. The broad answer to this question is "yes", but with a number ofvery important caveats which we will cover in the other sections.OK, so backlinks are basically good, especially from high ranking sites, so how do we get them?The first way, and best way, is by having such great content on your site that all these high-powered sites want to link to you. Downside to this method is that it is slow and takes lots of timeand effort on your part. But dont worry, when anyone tries to build a level playing field there arealways people out there that will provide work-arounds.The first one was reciprocal links, whereby you say that you will link to a site if they also link toyou. Thats stretching the original idea, but its not too bad because how many of these sort of linksare you going to set up? Well, actually, some people have created thousands of such linksbetween sites, maybe not what Google initially intended!But then, due to the emphasis Google placed on link popularity, the concept of link farms wasborn. These are sites that link to other sites purely to increase the links to the site. Pay a fewdollars and get thousands of links to your site. Too good to be true - you bet. Google hates linkfarms and sees these links as spam and will actively penalise sites that use such links. So, the firstrule of linking is do not use link farms. The second rule is do not use lots of reciprocal links,Google can easily check this and the "Jagger" update that is currently rolling out seems to beparticularly focused on penalising sites with lots of reciprocal links. The jury is still out on whether"themed" links will be treated in the same way. "Themed" links are links to sites that are veryclosely aligned to the same primary topic as your own site. If you think about this, it makes a lot ofsense and is much more likely to be based on real content-based linking.We believe another area Google is focusing on is how quickly your site gains backlinks. If your siteis one month old, it is hardly believable for it to gain 100 real backlinks in that time. So, the thirdrule of linking is to ensure your links build in a realistic way. In all of these ways, Google is trying toensure fairness and thats why new sites are often held back in the results pages.Finally, we should mention the sites that will improve your ranking - the Directories. There aremany of these, but the most important is DMOZ, also known as the ODP. DMOZ is the OpenDirectory Project and is the largest, most comprehensive human-edited directory of the Web. It isconstructed and maintained by a vast, global community of volunteer editors. It gets the nameDMOZ from the acronym for Directory Mozilla, as it is administered by Netscape CommunicationCorporation. Its Pagerank is 9 and hence a link from DMOZ will help your site. We recommendthat everyone visits http://dmoz.org and attempts to get listed, its free. The Yahoo directory is alsoimportant and free for non-commercial sites, but $299 a year for business.So, in summary, by far the best way of getting links is by having a quality site that other peoplewant to link to. So again, we are back to content. If you provide quality information, over time,more and more sites will link to you, and if they are in the same business sector as you, so muchthe better.
And now a poemWritten by my partner, reflecting the Jagger update.Just when you thought it was safe,To step once more into the water,Google throws in an undertow,For doing things you didnt oughta,Just when the surfboard is glistening,And youre ordering champagne,Google has been quietly listening,And feels you need more pain,Those link farms you visited,Werent health farms after allReciprocal now is the termFor what Big Gs doing to you all,Your trillions of two way linkagesNow millstones to make you stagger,Your new nightmare shrinkages,Brought to you today by Jagger,A strident voice proclaiming links,Are running quickly out of time,Under the boardwalk of history,Lying decimated all down the line,This will not be the last time,That your website is torn and frayed,That Google will paint it black,Or the devils sympathy card is played,Just shine a light on your website,Is it still under your thumb?Or is it hijacked like flight 505,By others who would become,Your link promoting partners,Who just ask your link return,And now you owe the reaper,And your harvest starts to burn,Simmering in the torrid glare,Of a Google bent on being cool,Where everyone should fight fair,Everyone obey the golden rule,And slowly and inexorably we move,Out of shadow and into light,With every upgrade evening up,The distance twixt wrong and right,And every route 66 drives towards,Eliminating devious spam-like crimes,And ever inexorably inches forward,
Towards its own stated guidelines.==== ====To reveal the easiest traffic source to your websites please visitwww.uozm.com==== ====