Social Signals & SEO

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Richard Kirk from Performics presents the Value of Social at the Search London meetup on 7th of December 2011. www.meetup.com/search-london

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Social Signals & SEO

  1. 1. Search, Social and StreetFighterA Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
  2. 2. Search, Social and StreetFighterA Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
  3. 3. Search, Social and StreetFighterA Correlation Study Is there a correlation between visibility in natural search and a website’s social media equity? Rich Kirk Head of SEO, Performics
  4. 4. SEO Visibility... You need a bigdataset
  5. 5. And lots of social data... • Facebook Likes • Facebook Shares • Facebook Comments • Tweets • +1s • Stumbles • Delicious bookmarks • LinkedIn shares
  6. 6. For some big name UK sites...
  7. 7. My DatasetDomain Social Links By Referring SEO s Channel Links, Visibility Domains Score etc
  8. 8. Lets pose some questions...Is there a correlation betweenvisibility in natural search and a website’s social media equity?
  9. 9. Lets pose some questions... Why can’t we say conclusively that social equity is impacting visibility in natural search?
  10. 10. A basic theory... Increased Social Links Visibility in SERPs Data we’ve seen proves no conclusive link...
  11. 11. A Better theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
  12. 12. A more realistic theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
  13. 13. Unfortunately it doesn’t provethis... Increased Great Normal Visibility in Content Links SERPs Social Links
  14. 14. A concrete example... July 2011
  15. 15. Vote for Roland!!
  16. 16. Does this boost domain SEOVisibility...? Over 80% of all next.co.uk social links point at Roland Well over 70’000 social links No game-changing uplift in links
  17. 17. Does this boost domain SEOVisibility...? ...Not really Big social link surge ≠ a big rankings jump
  18. 18. Lets pose some questions...Why all the fuss about social & SEO?
  19. 19. Think of relevance as acurrency... Webmasters 140 million domains 800 million Facebookers 7 billion people
  20. 20. Think of relevance as acurrency... Webmasters 140 million domains 800 million Facebookers 7bn people worldwide ??tn site interactions
  21. 21. So what...? Don’t succumb to the hype around social links = SEO
  22. 22. Get Positive RoI from Social Think about the half life of socially sourced content
  23. 23. Get Positive RoI from Social Think about the half life of socially sourced content
  24. 24. High 20+ product reviews on major retailers websitesReturn on Investment Conducting consumer research Discounting through social media Generic Tweeting Low Short Long Half Life of Content
  25. 25. Thanks.Dataseton Google+Blog @ performicsworldwide.com Rich Kirk Head of SEO, Performics

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