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Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
Social Signals & SEO
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Social Signals & SEO

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Richard Kirk from Performics presents the Value of Social at the Search London meetup on 7th of December 2011. www.meetup.com/search-london

Richard Kirk from Performics presents the Value of Social at the Search London meetup on 7th of December 2011. www.meetup.com/search-london

Published in: Technology, Business
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  • 1. Search, Social and StreetFighterA Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
  • 2. Search, Social and StreetFighterA Correlation Study Do signals from social media networks affect search engine rank? Rich Kirk Head of SEO, Performics
  • 3. Search, Social and StreetFighterA Correlation Study Is there a correlation between visibility in natural search and a website’s social media equity? Rich Kirk Head of SEO, Performics
  • 4. SEO Visibility... You need a bigdataset
  • 5. And lots of social data... • Facebook Likes • Facebook Shares • Facebook Comments • Tweets • +1s • Stumbles • Delicious bookmarks • LinkedIn shares
  • 6. For some big name UK sites...
  • 7. My DatasetDomain Social Links By Referring SEO s Channel Links, Visibility Domains Score etc
  • 8. Lets pose some questions...Is there a correlation betweenvisibility in natural search and a website’s social media equity?
  • 9. Lets pose some questions... Why can’t we say conclusively that social equity is impacting visibility in natural search?
  • 10. A basic theory... Increased Social Links Visibility in SERPs Data we’ve seen proves no conclusive link...
  • 11. A Better theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
  • 12. A more realistic theory...? Increased Great Normal Visibility in Content Links SERPs Social Links
  • 13. Unfortunately it doesn’t provethis... Increased Great Normal Visibility in Content Links SERPs Social Links
  • 14. A concrete example... July 2011
  • 15. Vote for Roland!!
  • 16. Does this boost domain SEOVisibility...? Over 80% of all next.co.uk social links point at Roland Well over 70’000 social links No game-changing uplift in links
  • 17. Does this boost domain SEOVisibility...? ...Not really Big social link surge ≠ a big rankings jump
  • 18. Lets pose some questions...Why all the fuss about social & SEO?
  • 19. Think of relevance as acurrency... Webmasters 140 million domains 800 million Facebookers 7 billion people
  • 20. Think of relevance as acurrency... Webmasters 140 million domains 800 million Facebookers 7bn people worldwide ??tn site interactions
  • 21. So what...? Don’t succumb to the hype around social links = SEO
  • 22. Get Positive RoI from Social Think about the half life of socially sourced content
  • 23. Get Positive RoI from Social Think about the half life of socially sourced content
  • 24. High 20+ product reviews on major retailers websitesReturn on Investment Conducting consumer research Discounting through social media Generic Tweeting Low Short Long Half Life of Content
  • 25. Thanks.Dataseton Google+Blog @ performicsworldwide.com Rich Kirk Head of SEO, Performics

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