Mobile web usage
and growth
in China
In China
there are
600M web users
Over 80% of them
goes online with a
smartphone
The majority of
mobile web users
are between
18 and 35
years old
Over 50% of them
has a bachelor
degree
39% of people use
the mobile web to
do mobile shopping
72% of user use the
mobile web many
times a day
Only 28% of rural people
use the web regularly
Still, the percentage of
rural people who access
the web via
mobile is 79%
70% of China’s new web
users do so via their
smartphones
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Mobile web stats and growth in China

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A few slides that outline how the web is becoming more and more mobile in China - the next frontier for all marketers businesses that want to grow using mobile and the web

Published in: Marketing, Technology, Business
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Transcript of "Mobile web stats and growth in China"

  1. 1. Mobile web usage and growth in China
  2. 2. In China there are 600M web users
  3. 3. Over 80% of them goes online with a smartphone
  4. 4. The majority of mobile web users are between 18 and 35 years old
  5. 5. Over 50% of them has a bachelor degree
  6. 6. 39% of people use the mobile web to do mobile shopping
  7. 7. 72% of user use the mobile web many times a day
  8. 8. Only 28% of rural people use the web regularly
  9. 9. Still, the percentage of rural people who access the web via mobile is 79%
  10. 10. 70% of China’s new web users do so via their smartphones
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