Mobile Marketing
Why it’s Good for Business
Mobile Marketing

• People are spending more time on their mobile
phones than ever before.

• As marketers we have to unde...
Mobile is Important
• 58% of all US consumers already own a
smartphone. Source: comScore

• Over 1.2 billion people access...
Mobile is Important

• No one screen size has more than 20% of the
market share. Source: 
Mobify Research & Development

•...
Mobilepeople have a better opinion of brands
is Important
61% of
•

when they offer a good mobile experience. Source: 
Lat...
Mobile is Important

• Mobile-based searches make up one quarter of all
searches. Source: The Search Agency

• 95% of smar...
What is the Size of the
Mobile Market?
Mobile Advertising
Mobile Advertising by Region,
Worldwide (Millions of Dollars)
Mobile Business, E-Commerce &
Payments
Top Commercial Venues Where
People Use Their Mobile Device
Mobile Preferences
Holiday Shopping Potential
• Almost ¼ of all online shopping on Black Friday in
2012 was done on mobile and tablet devices...
Mobile users Will do anything and
everything desktop users will do,
provided it’s presented in a usable
way.

- Brad Frost
Mobile Marketing Stats
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Mobile Marketing Stats

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A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business

Published in: Marketing, Business, Technology
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Mobile Marketing Stats

  1. 1. Mobile Marketing Why it’s Good for Business
  2. 2. Mobile Marketing • People are spending more time on their mobile phones than ever before. • As marketers we have to understand these new types of consumers and how best to reach them. • Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.
  3. 3. Mobile is Important • 58% of all US consumers already own a smartphone. Source: comScore • Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital Marketing • Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013
  4. 4. Mobile is Important • No one screen size has more than 20% of the market share. Source:  Mobify Research & Development • Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner • Tablet users spend 50% more than PC users. Source: Adobe
  5. 5. Mobilepeople have a better opinion of brands is Important 61% of • when they offer a good mobile experience. Source:  Latitude • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Digital • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google
  6. 6. Mobile is Important • Mobile-based searches make up one quarter of all searches. Source: The Search Agency • 95% of smartphone users have searched for local info. Source: Google • Every 100ms increase in load time decreases sales by 1%. Source: Amazon
  7. 7. What is the Size of the Mobile Market?
  8. 8. Mobile Advertising
  9. 9. Mobile Advertising by Region, Worldwide (Millions of Dollars)
  10. 10. Mobile Business, E-Commerce & Payments
  11. 11. Top Commercial Venues Where People Use Their Mobile Device
  12. 12. Mobile Preferences
  13. 13. Holiday Shopping Potential • Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. • Source: Internet Trends 2013
  14. 14. Mobile users Will do anything and everything desktop users will do, provided it’s presented in a usable way. - Brad Frost
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