Mobile Marketing Stats
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Mobile Marketing Stats

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A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business

A very helpful presentation that clearly shows how important mobile marketing is becoming for every online and offline business

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Mobile Marketing Stats Mobile Marketing Stats Presentation Transcript

  • Mobile Marketing Why it’s Good for Business
  • Mobile Marketing • People are spending more time on their mobile phones than ever before. • As marketers we have to understand these new types of consumers and how best to reach them. • Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.
  • Mobile is Important • 58% of all US consumers already own a smartphone. Source: comScore • Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital Marketing • Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013 View slide
  • Mobile is Important • No one screen size has more than 20% of the market share. Source:  Mobify Research & Development • Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner • Tablet users spend 50% more than PC users. Source: Adobe View slide
  • Mobilepeople have a better opinion of brands is Important 61% of • when they offer a good mobile experience. Source:  Latitude • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Digital • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google
  • Mobile is Important • Mobile-based searches make up one quarter of all searches. Source: The Search Agency • 95% of smartphone users have searched for local info. Source: Google • Every 100ms increase in load time decreases sales by 1%. Source: Amazon
  • What is the Size of the Mobile Market?
  • Mobile Advertising
  • Mobile Advertising by Region, Worldwide (Millions of Dollars)
  • Mobile Business, E-Commerce & Payments
  • Top Commercial Venues Where People Use Their Mobile Device
  • Mobile Preferences
  • Holiday Shopping Potential • Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. • Source: Internet Trends 2013
  • Mobile users Will do anything and everything desktop users will do, provided it’s presented in a usable way. - Brad Frost