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Mobile Marketing Stats

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A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide

A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide

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  • 1. Mobile Marketing Why It’s Good for Business
  • 2. Mobile Marketing • People are spending more time on their mobile phones than ever before. • As marketers we have to understand these new types of consumers and how best to reach them. • Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.
  • 3. Mobile is Important • 58% of all US consumers already own a smartphone. Source: comScore • Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital  Marketing • Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013
  • 4. Mobile is Important • No one screen size has more than 20% of the market share. Source: Mobify Research &  Development • Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner • Tablet users spend 50% more than PC users. Source: Adobe
  • 5. Mobile is Important • 61% of people have a better opinion of brands when they offer a good mobile experience. Source: Latitude • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source:  Deloitte Digital • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google
  • 6. Mobile is Important • Mobile-based searches make up one quarter of all searches. Source:  The Search Agency • 95% of smartphone users have searched for local info. Source: Google • Every 100ms increase in load time decreases sales by 1%. Source: Amazon
  • 7. What is the Size of the Mobile Market?
  • 8. Mobile Advertising
  • 9. Mobile Advertising by Region, Worldwide (Millions of Dollars)
  • 10. Mobile Business, E-Commerce & Payments
  • 11. Top Commercial Venues Where People Use Their Mobile Device
  • 12. Mobile Preferences
  • 13. Holiday Shopping Potential Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. Source: Internet Trends 2013
  • 14. MOBILE USERS WILL DO ANYTHING AND EVERYTHING DESKTOP USERS WILL DO, PROVIDED IT’S PRESENTED IN A USABLE WAY. - Brad Frost