IntroductionAccording to an independent case study it is believed that over 50%of the people who are close to internet search forinformation, products or services online which can satisfy them.The study also states that the user searching for information online isincreasing rapidly day by day.People visiting search engine like Google, Yahoo, MSN and Bing haveincreased rapidly and the pages indexed by the search engines andthe search importance also increased.
What is SEO, Why it is Important ?Search Engine Optimization is a step by step process ofIncreasing visibility of a website in search engines and thusincreasing the web traffic towards a website.Now a days reaching customers is more important as thecompetition is high in the market. Generating new leads by physicalvisits and converting them to make a sale or to make themsubscribe to our services is a time consuming activity.It is a best solution to top search engines results to drive morevisitors traffic to increase sales and subscribers through keywordsand key phrases which best describe your company or service.
SEO ProcessSEO process consists of different SEOlevels of processing where itconsists of Search EngineOptimization and Social MediaOptimization.Again Search Engine Optimizationis divided into On page Search Engine Social Mediaoptimization and Off Page Optimization Optimizationoptimization. On Page Optimization Off Page Optimization
Search Engine OptimizationOn Page Optimization• Keywords research and Placement• Title Tag Optimization• Meta Tag Optimization• Alt Tag Optimization• Search Engine Verification• Navigation Setup• Site Map Creation• W3C validation• Competitor Analysis• Custom Error Reports Creation• Image Optimization• Webmaster Tools, Adsense and Analytics• Header Tag Optimization• Content Optimization
Off Page Optimization• Search Engine Submissions• Article Submissions• Directory Submissions• Social Book Marking• Web 2.0 Marketing (squidoo, hubpages)• Classifieds and Adwords posting• Press Releases
Social Media Optimization• RSS feeds optimization• Social News Optimization• Share buttons• User Ratings and Polls Creation• Forums posting• Image Optimization• Videos Optimization• Blogging• Blog Commenting• Group Creations• Social Pages Creations• Status Updates
How SEO is done ?Search Engine Optimization is done by considering the services that a company providethrough their websites. A customer search for information on search engines likegoogle, Yahoo etc by typing the keywords or key phrase of the service required. Byconsidering these keywords and key phrases the SEO process is done.Keywords and key phrases are placed in Title Tags, Description and Keywords of awebsite on each and every page. The content is optimized by re-writing the keywordsand key phrases on the pages of a website.Search engines display information crawled by spiders on the basis of these TitleTags, Keywords and Descriptions .Placing ads on search engines and social networking sites are also considered as SEOprocess.
Benefits• Online Brand building• Search results last long in search engines• Occupies top places of search results for a keyword or key phrase• Reduces further advertising cost to company• Minimal cost ads with Adwords• Drive better and genuine traffic towards website• Increases sales and conversions• Availability to customers and visitors increases