What were the great statistics that came from the SEO conference, SMX West 2013? Here they are - and MANY all about mobile statistics that SEO teams need to know. This will help you know where to enhance your 2013 SEO Strategy.

1. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
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2. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Survey revealed that 60% of users
will bounce if they don't see what
they want, not look for it on your site
@surveymonkey #smx”
@ruthburr
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3. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“96% of people who visit a site leave
w/o completing the actions
marketers want them to take
@suzyvirtual #smx #12d”
@GregGifford
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4. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
Additional Commentary:
SEO is no longer about rankings, keywords and search
friendliness. It’s also about usability and conversion for SEO
visitors.
What are you doing for SEO usability?
Jessica Bowman
CEO, SEOinhouse.com Are you actually doing SEO usability testing?
How well versed is your user experience/design team on SEO?
What SEO conversion metrics do you not only follow, but
proactively work to improve?
This is the SEO of the future, do you have a plan for it?
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5. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“.@Rhea has seen 68% 'not provided'
#seo keyword data ... How do you
measure? Business metrics > SEO
metrics #smx #11b”
@Brafton
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6. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“in analytics, no more KW data :
( keyword [not provided] - ouch.
was sposed to be 2%. Rhea sees 68%
@Rhea #SMX #11B”
@beebow
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7. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“By end of 2013, one third of all
searches will come from mobile
devices. #SMX”
@joseph_s_thomas
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8. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Search is #1 smartphone browser
activity #smx #11C”
@blakedenman
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9. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Prediction: mobile will represent 1/3
of search query volume by year end
#SMX #11c”
@gsterling
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10. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Stats: 99% of ATM-related searches
and 97% of bar-related searches
come from mobile devices #SMX
#11C”
@gsterling
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11. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Microsoft: vast majority of search
growth will happen on mobile
devices #SMX #11c”
@gsterling
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12. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Digitas: use of location extensions
resulted in 52% increase in mobile
search ad CTRs #SMX #13C”
@gsterling
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13. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“84% of the top 100 sites on the
internet do offer mobile content...
via @brysonmeunier at #smx”
@rustybrick
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14. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Only 4% do responsive and 67% use
mobile urls (of top 100) via
@brysonmeunier at #smx”
@rustybrick
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15. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“only 4% of these top 100 sites are
using switchboard tags via
@brysonmeunier at #smx”
Switchboard tags @rustybrick
are like a mobile
canonical tag
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16. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Google: Seamless case study -- on
weekends smartphones 30% of
orders, weekdays PC orders
dominate, tablet orders increase at
night #SMX #14c”
@gsterling
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17. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Burnett: "Facebook is a mobile-first
company," 680 million monthly users
on mobile platforms, more than
desktop #smx”
@jcbannon
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18. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Search is the #1 smartphone
activity; by end of 2013, 1/3 of all
search will be on mobile devices. Is
your SEO strategy ready? #smx”
@jcbannon
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19. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“23% ad revenue for Facebook now
comes from mobile. This time last
year it was zero... #smx”
@b_smith54
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20. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“.@mattcutts: Only 4% of sites
implemented responsive design for
mobile devices. Mobile will eclipse
desktop search soon, prepare now
#smx ”
@jcbannon
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21. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
Additional Commentary:
Mobile is crucial for any online marketing team
today. What are you as an SEO doing to ensure
mobile is being addressed?
Jessica Bowman
CEO, SEOinhouse.com Do you have mobile specific keyword research?
Do you have a mobile SEO strategy?
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22. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Very interesting... 56.5% social traffic
& engagement comes from 'dark
social' (untrackable like IM, gchat,
etc). @mobile__martin. #SMX”
@jjohnsonUT
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23. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“ "90% of what we throw out is
manual spam, a lot of it is also
hacking" says @mattcutts #SEO
Hacking happens: it can happen to
you #smx #14b”
@kgriwert
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24. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“.@linkvendor's study showed 60%+
of EMD sites weren't affected by the
EMD update. If you don't have a
crappy site updates matter less
#SMX”
@ruthburr
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25. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Usability testing let Bing WT go from
5% of users completing tasks to 85%.
UX is HUGE. @DuaneForrester #SMX”
@ruthburr
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26. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“FB - 23% of all users time in mobile
apps across all phones is spent in
Facebook apps #smx”
@SteveJurken
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27. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Grady: the average user is
engaged 50% more this year than
they were the year before (yow!)
#SMX”
@beebow
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28. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“.@MatthewJBrown has seen up to
70% increase in CTR when results
have a rich snippet. #SMX ”
@ruthburr
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29. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“up to 99% of websites will be
impacted by weak links #smx
#linkpruning”
@financeguy74
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30. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
Additional Commentary:
Make sure you thoroughly examine your link
profile, not only for the domain as a whole, but
also for key SEO pages.
Jessica Bowman
CEO, SEOinhouse.com Diversify your proactive linking strategy. Do you
have one?
Do you have non-SEO teams mobilized to help
with SEO link building?
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31. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Digitas: incorporating word "phone"
or "tablet" into mobile search ad
creative dramatically boosted CTRs
#SMX #13C”
@gsterling
Consider when writing
your title tag & Meta
description
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32. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Whoa. "80-90% abandonment rate
for mobile home pages" @jonkagan
#smx #13C”
@mori_kun
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33. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“90% of people use multiple screens
sequentially to accomplish a task
over a time #smx #14C”
@SimonAglony
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34. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“59% of the public think a webpage
should load in 3 seconds or less on
their mobile. Does your responsive
website achieve this? #smx #14C”
@SimonAglony
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35. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“HomeDepot: 35% of traffic May
2012 was mobile -- remained
consistent since then. We'll see 50%
sometimes (from tablets, mobile)
#SMX #23D”
@gsterling
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36. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Telmetrics: Average conversion
rates over 60% on mobile (often
offline) 2/3 with no brand in mind
#SMX #13C”
@gsterling
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37. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Not prepared for mobile? Get on it.
9B mobile users today. Est. 25B by
2021. #smx”
@AkvileHarlow
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38. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Apple maps is the default for every
iOS app. ~35% iPhone users use
Apple Maps. @localseoguide #smx
#22d”
@ChristiJOlson
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39. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“What's up w/ mobile and SEO?
#smx #33A Mobile is critical in the
next 8 years, it will go from 9 bil
devices to 25 bil - @DuaneForrester ”
@susby
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40. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“#smx Bing Sesh: Bing delivers 25%
greater click rate than Google-- Bold
words!”
@dylanbprice
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41. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Bing-Yahoo search visitors spend
25% more than the normal internet
user and Bing has 30% of all search
traffic. #smx”
@teedubya
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42. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“According to @bing approximately
80% of bing clicks occur in the top
sponsored ad section as opposed to
organic or the right sidebar. #smx”
@teedubya
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43. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Google+ now second largest social
network. User engagement another
story... #SMX”
@joseph_s_thomas
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44. Industry Chatter
SMX West 2013: Best Tweets with Industry Stats
“Consumers engaging with mobile
ads (8% CTR) but landing pages
often disappoint and fail to deliver
#SMX #11C”
@gsterling
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