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Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
Best SMX West 2013 Tweets on Metrics from SEOinhouse.com
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Best SMX West 2013 Tweets on Metrics from SEOinhouse.com

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What were the highlights that came from the SEO conference, SMX West 2013? This presentation brings you all the best tweets on metrics. This will help you know where to enhance your 2013 SEO …

What were the highlights that came from the SEO conference, SMX West 2013? This presentation brings you all the best tweets on metrics. This will help you know where to enhance your 2013 SEO reporting.

This presentation brings you all the best tweets on metrics.

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  • 1. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..
  • 2. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“Segment your pages into pagetypes & categories. Segment kws bybrand/non-brand and by category.Then track everything. @seoclarity#SMX”
  • 3. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“Track as granularly as possible,because if something happens youwant to know right away. No gaps inyour knowledge. @seoclarity #SMX”
  • 4. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“monitor key metrics: traffic,conversions, CTRs, and wtd. averagerankings @seoClarity #SMX #13B”
  • 5. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kgriwert“Dont be greedy &try to claim allresults are #SEO or ignore what youcant claim! Use multi-channelattribution, find #SEO impact #smx#11b”
  • 6. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“metrics only matter if you dosomething with them @Rhea #SMX”This is a GREAT point. Whatare you doing with metrics?Are you using metrics thatactually translate to anaction? If not, get help toguide you.
  • 7. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Tip: also, connect your GoogleWebmaster tools with your GAaccount - it will allow data to syncbetween both @RavenJon #SMX#11B”
  • 8. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“you cant show improvement unlessyoure doing comparative dateranges - so keep that in mind!@RavenJon #SMX #11B”
  • 9. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kgriwert“Look at simple #SEO metrics: Did Iimprove traffic? @RavenJon #smx#11b”
  • 10. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@KoMarketing“Use multi-channel attribution inGoogle Analytics to see where leadsare really coming from. @w2scott#smx #11B”
  • 11. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“Different parts of the company willbenefit from your metrics in differentways - share accordingly@davelloyd1 #SMX”Also consider differentdashboards by role
  • 12. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“Regular technical metrics report?Keep it really simple: 1-page execsummary. Report on trends, providecontext @davelloyd1 #SMX”
  • 13. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Rheas two cents: regardless of thesituation, if youre seeing a drop, ifyou do nothing, you will get nothingin return. @rhea #SMX #13B”
  • 14. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@GregGifford“build your reports like you arebuilding a product - people aregoing to use it @rickgalan #smx#13d”
  • 15. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“When tracking rankings, look atwhat other sites rank when they dropfor a day. Thats a clue to an algotest/tweak. @seoclarity #SMX”
  • 16. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@akvileharlow“Engagement needs to be tied to agoal: brand awareness, a certainpromo, etc. So you can effectivelymeasure. #smx #24a”
  • 17. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@RickGalan“My slides from yesterdayspresentation on Reporting, SearchQuery Analysis & Landing PageAudits http://slidesha.re/YjyEUn#smx”
  • 18. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“http://bit.ly/YnDaOx --> check outthis tool for comprehensive event /goal tracking to show your client@RavenJon #SMX #11B”
  • 19. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@w2scott“My presentation from #SMXEssential SEO Analytics led by@Rhea. I would love your feedbackplease! http://ow.ly/iLOoj”
  • 20. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..“My deck from #11B on Essential SEOAnalytics: Performance Metrics thatCount: http://www.slideshare.net/rdrysdale/essential-seo-analytics-the-performance-metrics-that-truly-count … #SMX”@Rhea
  • 21. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@BruceClayInc“Live from #SMX: Essential SEOAnalytics: The Performance MetricsThat Truly Count #Liveblog #SMX#11B http://bit.ly/14O9n5r”
  • 22. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@KeriMorgret“Looking to easily calculate metrics?Try http://www.percentagecalculator.net/#smx #11b”
  • 23. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@GregGifford“rank trackers are providing a singledata point - a computer trying to bea person. Webmaster Tools isaveraging real results #SMX #11B”
  • 24. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“so...what do clients really WANT?what do they need? clue: its notwhere they rank. its more targetedtraffic. (& $$) @RavenJon #SMX”
  • 25. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@GregGifford“http://gaconfig.com - a site thatRaven put together to help you getthings set up in Google Analyticsthat really matter #SMX #11B”
  • 26. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@KeriMorgret“Check out http://customreportsharing.com for greatGA report sharing. #11b #smx”
  • 27. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“so yes, back to call tracking. trackback to referral source (FB, Google)- important, esp if you want to getpaid! @w2scott #SMX #11B”
  • 28. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“aaaand Google Analytics justmade it a lot easier to get the credit!multi-channel attribution, mwwwah<3 @w2scott #SMX #11B”
  • 29. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@AkvileHarlow“If you cant look at decisions frommultiple perspectives, youre notmeasure enough data - @statrob#smx #11b”
  • 30. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“SEOmoz survey concluded: top 3most important metrics: traffic data,conversion data, ranking data.@STATrob #SMX #11B”
  • 31. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kgriwert“Webmaster tools shows you errors,server logs show you all responsecodes #SEO @vanessafox #smx #12”
  • 32. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@joseph_s_thomas“Bing to integrate click to call withSkype, call tracking forthcoming.#smx”
  • 33. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@GregGifford“dont assume your keyword/adcopy is bad, look at bounce rates/conversions & figure out if yourlanding page is at fault @bgtheory#smx #13d”
  • 34. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@AkvileHarlow“Set up alerts in Google Analyticsand look are data in many differentways. You might pick up onsomething really great/useful! #smx#11b”
  • 35. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kgriwert“Traffic dips arent always becauseof some furry animal @Google ... itcould be a technical #SEO issue#smx #12b”
  • 36. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@lookadoo“The search engines areexperiencing with results, constantly.Stop focusing on ranking & watchyour data. @DuaneForrester. #SMX”Rankings are a performance indicator,but do NOT think of them as a “Key”performance indicator. Devalue theirinfluence in your reporting
  • 37. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@AmyVernon“#SMX #23b Data you might want tocollect - search keyword/engine;geo/IP address, visitation count, OS/device, lots more.”
  • 38. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@Brafton“.@Rhea has seen 68% not provided#seo keyword data ... How do youmeasure? Business metrics > SEOmetrics #smx #11b”
  • 39. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kgriwert“How can you slice keywordbuckets? 1. SERP share: who are yourtop competitors? how visible are youin different buckets? #smx #11b”
  • 40. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“2) ranking distributions. where arewe clustering? understand whererankings fall on the SERP for anysegment or bucket. @STATrob #SMX#11B”
  • 41. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“look at the first 100 ranking on anSERP, count how many times yourdomain appears at each rankingposition. @STATrob #SMX #11B”
  • 42. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“3) URL frequency. what content isranking the highest? @STATrob #SMX#11B”
  • 43. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“count the # of times specific URLsappear in SERPs, & rank. this tells uswhat appears most often for thisbucket. @STATrob #SMX #11B”
  • 44. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“(BTW - everything youre doinghere, you should do for yourcompetitors as well! :) clever)@STATrob #SMX #11B”
  • 45. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Client Xs biz metric is a 20%increase in conversions from organicsearch, 1k annual conversions with1,200 goal @Rhea #SMX #11B”
  • 46. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Rheas 4 fav metrics: 1) organictraffic. view by search engine,category, season, persona @Rhea#SMX #11B”
  • 47. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Rheas Fav Metrics: 2) conversions.why? locate problems / opps withusability, product stock, & technicalissues @Rhea #SMX #11B”
  • 48. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Rheas fav metrics: 3) backlinks.how? quantity, quality, relevance,location, anchor text distribution,domain authority @Rhea #SMX#11B”
  • 49. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“why? locate probs & opps withnegative SEO, agencyaccountability, enterprise-levelaccountability @Rhea #SMX #11B”
  • 50. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Rheas fav metrics: 4) indexedpages. view by site-wide,subdomain, main templates /categories. @Rhea #SMX #11B”
  • 51. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“why? locate probs & opps withmanual penalties, algorithmupdates, technical issues, duplicatecontent @Rhea #SMX #11B”
  • 52. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@AriNahmani“.@RavenJon says WMT ranking datamore accurate due to Avg of wherereal world sees ur result despitewhat ur rank tracker says #smx#11b”
  • 53. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“with the advanced segment inplace, you can view all of the eventsand goals that happened strictlyfrom organic traffic @RavenJon#SMX #1”
  • 54. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@dylanbprice“@Casieg: URL flapping means thesearch engine doesnt understandwhich URL is authoritative for aspecific search. @statrob #smx#11B”
  • 55. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@susby“Are the right pages being crawled?Google Webmaster Tools, BingWebmaster Tools and Server logs#smx 12B”
  • 56. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“take all of that juicy data, andcross-reference it to GA with theadvanced segments andcomparative date ranges@RavenJon #SMX #11B”
  • 57. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“another thing to check out: landingpages. youve been makingimprovements, have they beenimpactful overtime? @RavenJon#SMX #11”
  • 58. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@KoMarketing“Make sure at every stage of yourcampaign (link bait, social, etc), youhave diff metrics & you go back tosee if its working. #smx #11B”
  • 59. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“Challenges of being data-driven:you cant manage what you cantmeasure but not everythingmeasurable should be managed@davelloyd1 #SMX”
  • 60. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@Mike_Arnesen“Theres no wrong answer regardingSEO metrics, unless your answer is donothing. No nonsense from @Rheaat #SMX”
  • 61. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“metrics guidelines to follow: 1) getleaders involved. 2) visuallyrepresent your metrics. 3) metricsmust respond quickly. @Rhea”
  • 62. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“4) metrics must be kept simple. 5)metrics should drive only the mostimportant activities @Rhea #SMX#11B”
  • 63. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“6) limit the number of metrics. 7)take corrective action @Rhea #SMX#11B”
  • 64. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@AkvileHarlow“Whats the point of having metrics ifyou dont do anything with them?Metrics must be simple & drive onlyimportant activities #smx #11b”
  • 65. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kgriwert“Take advantage of all the FREEtools in GA --> Set up automatedemail reports to get data deliveredto you (so you dont forget) #smx#11b”
  • 66. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@akvileharlow“A lot of people who dont work inSEO think its all about rankings. Thegoal really shouldnt be ranking.Think about sales/leads #smx #33a”
  • 67. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“Common data analysis mistakes:Correlation vs. causation, data bias(too much/little data, seasonality,etc) @davelloyd1 #SMX”
  • 68. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@ruthburr“Drill into causation: If you canPROVE that X caused Y you havemore power to fix it internally@davelloyd1 #SMX”
  • 69. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“avg share of social visits, FB owns. G+ is in last place in terms of traffic. itsnot a traffic source. so, what is it?@audette #SMX #22A”
  • 70. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@AmyVernon“#SMX #23b Relevance signals: IRsignals, bounce rate, time on site, #of page views, add-to-cart rate,conversion rate @ashutoshg”
  • 71. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@Casieg“Automate data gathering if itspossible for you. Focus on key KPIs#smx #12B”
  • 72. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“Webmaster Tools providesimpressions for particular KWs ppl aresearching on & click @RavenJon#SMX #11B”
  • 73. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“SERP analytics isnt just aboutfocusing on your KWs and brandrank - its about analyzing everyoneon the SERP @STATrob #SMX #11B”
  • 74. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“in analytics, no more KW data :( keyword [not provided] - ouch.was sposed to be 2%. Rhea sees 68%@Rhea #SMX #11B”
  • 75. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@KeriMorgret“Business objective != Business metric#smx #11b”
  • 76. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@beebow“other dangers: 1) lose sight of bizobjectives 2) focus on wrong metrics3) motivate team with risky metrics@Rhea #SMX #11B”We LOVE #3 – motivate theteam with risky metrics.It works!
  • 77. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@Casieg“The landscape of SEO tools by theend of this year will be interesting asthey can leverage other productsbesides adwords (analytics) #smx”
  • 78. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kgriwert“Big data isnt about have moredata for #SEO -its about knowingwhich data matters, identifyingpatterns and anomalies #smx #12b@davelloyd”
  • 79. Industry ChatterSMX West 2013: Best Tweets on Metrics and ReportingDo you ever wonder how others succeed where you struggle?Get answers from in-house marketers who already faced your challenge.www.InhouseExchange.comHmm..@kentjlewis“Off-site Local SEO Ranking Factors:consistency & authority of citations &links via @GregGifford #smx #22d”

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