Really Targeted Outreach from Richard Baxter (SEOgadget)

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The 2013: Really Targeted Outreach presentation from Richard Baxter (SEOgadget)

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Really Targeted Outreach from Richard Baxter (SEOgadget)

  1. 1. Targeting Your Target Audience with Twitter Data Richard Baxter Founder, SEOgadget.com
  2. 2. The not-very-inbound way to market your site.
  3. 3. Crap marketing does not work.
  4. 4. Let's do some real marketing…
  5. 5. I want to find out where my target market is
  6. 6. I want to find out what they are sharing
  7. 7. I want to know who to contact
  8. 8. I want my stuff to be a success
  9. 9. Really targeted outreach Who are you targeting? What are your target audiences sharing? Identify + recruit Be there influencers Search: "really targeted outreach"
  10. 10. How SEOgadget uses #RTO
  11. 11. 50 45 40 35 30 25 20 15 10 5 0 Count of Domain
  12. 12. 30 25 20 15 10 5 0 Count Of Occurrenc e
  13. 13. 80 70 60 50 40 30 20 Count of shares 10 0 Data: Websites shared by CTOs based in London on the 10th October 2013
  14. 14. 800 600 400 200 0 instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co
  15. 15. Authentic websites. Relevant audience.
  16. 16. Those sites are better for SEO, too.
  17. 17. 80 70 60 50 Twitter Shares 40 Google Search Results 30 20 10 0 Average Domain Authority
  18. 18. Did you notice we didn’t use Google?
  19. 19. Here's how to do it.
  20. 20. http://seogadget.com/tools/seogadget-for-excel/
  21. 21. Fetch your data.
  22. 22. GO TO: https://dev.twitter.com/apps/new
  23. 23. Find your audience
  24. 24. #MozCon
  25. 25. How do I find out what these people are sharing?
  26. 26. filter:links from:someone OR from:someone else OR from:some other person
  27. 27. So, you just need to build a search query in twitter.
  28. 28. http://bit.ly/followerwonkfetcher
  29. 29. Click run!
  30. 30. Now your analyst can work with the data in Excel.
  31. 31. http://bit.ly/seog48
  32. 32. Know who to contact.
  33. 33. Author Followers Tweet User Entity Data Shared URL Domain Social stuff
  34. 34. #MozCon
  35. 35. use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
  36. 36. The results of my own outreach with this data…
  37. 37. 0 blog.bufferapp.com blog.mindjet.com techcrunch.com instagram.com mashable.com blogs.hbr.org advanced-… joel.is news.blinkbox.com gawker.com venturebeat.com performinsider.com blog.lift.do saastr.com worldobserveronline… variety.com thenextweb.com kottke.org lifehacker.com zenhabits.net siliconangle.com blog.kissmetrics.com blog.kippt.com stratechery.com ibeconnects.com sfy.co jonyiveredesignsthin… en.wikipedia.org online.wsj.com science.time.com cmo.com brw.com.au twitpic.com business.time.com readwrite.com songza.com blog.hubspot.com isotropic.org unbounce.com blog.trendrr.com m.vanityfair.com econsultancy.com mobile.smashingma… exp.lore.com michaelhyatt.com hollykl.newsvine.com blog.capwatkins.com elitedaily.com resources.limelight.c… websuccessteam.com latinafatale.com vooza.com wronghands1.wordp… supportops.co e27.co blog.contentforest.com videos.digg.com jobs.bufferapp.com 50 45 40 35 30 25 20 Count of Domain 15 10 5
  38. 38. You want your stuff to be a success.
  39. 39. Don’t ask your colleagues to share your stuff.
  40. 40. Recruit the input of an expert and do the outreach first
  41. 41. Never Fail Outreach: Discovery Creative Planning Proof of Concept Stakeholder Recruitment http://seogadget.com/never-fail-content-promotion/ Production Placement
  42. 42. Thank you for listening! seogadget.com/blog
  43. 43. makes no warranties, express, implied or statutory, as to the information in this presentation.

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