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    january-2009-seo-projeect-for-fga-roadmap-version-2 january-2009-seo-projeect-for-fga-roadmap-version-2 Presentation Transcript

    • Feelgoodapartments.com “ Reaching the local segmentation”
    • Content index
        • Process & Objectives
        • Navigation flow: Path /Template / Target
        • Home: Changes
          • Explanations
        • City Home: Changes
          • Explanations
        • City Category: Changes
          • Explanations
        • Place : Changes
          • Explanations
        • Search District: Changes
          • Explanations
        • District listings: Changes
          • Explanation
        • Category: Changes
          • Explanations
        • Add-ons: Blog / 301 redirection / local access
    • Process & Objectives Long tail Core Keyword target 2nd browsing menu “ Accomodation”+place+city On site Changes Browsing Optimization Listings by city Home by City “ Accomodation”+city Home by City Bookings+city Blog Ping Off site Objective links Grow
    • Navigation flow Home (1) Category (7) City (2) City + category (3) District search (5) Apartment (4) District Listing (6) New Pages Actual Pages
    • Navigation flow Page Meta des. Meta key. Title URL Target Home (1) Bookings and rentals in Spain and Portugal. Apartments ad hostels in Barcelona, Valencia, Lisbon Spain Rentals, Portugal rentals, bookings portugal, bookings spain Boonkings and Rentals in Spain and Portugal | Feelgoodapartments Same http://www.feelgoodapartments.com Bookins & Rentals+Country Ex (rentals spain) Category (7) “ category” rentals in Spain and Portugal. “category” in Barcelona, Valencia and Lisbon. Category, category barcelona, category valencia, category lisbon, spain, portugal “ category”rentals in Spain and Portugal ”| feelgoodapartments( (…).com/category Category + Spain, Portugal Ex (Apartmens spain) City (2) Bookings and rentals on “city” Apartments and hostels on “city” Bookings “city”, rentals”city” apartments, hotels, hostels, “city” Booking - rentals in “city” “country”| feelgoodapartments (…).com/city Rentals City Ex (rentals lisboa) City Category(3) category” rentals on “city” “category” prices and chek in “ category” in “ciy”, “country”. Prices and booking in “city” “ category”rentals in “city” “country”| feelgoodapartments (…).com/category-city Category + city Ex (apartments barcelona) District search(5) (only: Meta Robots content noindex/ follow) (only: Meta Robots content noindex/ follow) Search by district | feelgoodapartments (…).com/city-search Index District listings District listing (6) Bookings and rentals on “city””district” Apartments , hotels and hostels in “city” “district” “ category” in “ciy”, “district”. Prices of apartmens, hotels and hotels in “city” rentals in “city” “district” “country”| feelgoodapartments (…).com/rentals-city-district Apartments /Hostels + city+ district Ex (Hostels ramblas barcelona) Apartment (4) (first 200 characters of text) “ category city”, “city booking”, “rentals city” “ name”- “city” | feelgoodapartments (…).com/name-apartment-city Name / name+location
    • 1.- Home http://www.feelgodaparmentes.com Barcelona - Valencia - Lisbon Links to different city home On Every link rel=“nofollow”
    • 1b.- Home Explanations Changes Objective How To Rel=nofollow Link Juice. Focus strength on relevant links. This change will be set on every page. Add Rel=“nofollow” on links. <a href=“…” rel=“nofollow”>anchor</a> City Links Strength and access to new “city homes” Links on html
    • 2.- Home By city http://www.feelgodaparmentes.com/city Festured Apartment in “city” Apartment Sagrada Familia Brief descriptiona about the featuresd listing Brief descriptiona about the featuresd listing “ City” apartments photos Bookings In city Apartments> bookins in “city” Link to www.feelgoodapartments Link to place Search by address Avoids duplicated content on city-home Raise keyword density
    • 2b.- Home By city Explanations Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Higher level of navigation. Actual level is plain text with styles Search by address Gives access to district listings Html link Featured apartment As “city home” have the same content. We need some plain text to avoid duplicated content Insert Title and Brief description of best performance apartment / available apartment. Link only on title. “ city” apartment photos Raise Keyword density and different content for the “city home” Thumbnails of relevant apartment photos. “city” will be changed to the “actual city”
    • 3.- City Category http://www.feelgodaparmentes.com/city-accomodation Apartments> city Link to www.feelgoodapartments Link to www.feelgoodapartments/city Bookings In city
    • 3b.- City Category Explanations Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link To main page and higher level of navigation
    • 4.- Place http://www.feelgodaparmentes.com/category/name-apartment-city Apartments> city>Apartmet + Name Link as previous address “ Apartmet + Name + address” localization Photos+ Name Other apartments in “city” Up to 4 links to other apartments /hostel same city Bookings In city Raise keyword density
    • 4b.- Place Explanations Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, city and category. Actual page as plain text with styles Address Local segmentation Plain text Photos+ Name Raise keyword density Change “Name” Footer links and text Raise Keyword density and give search engines direct access to similar content Links on html to other “relevant” places.
    • 5.- Search district http://www.feelgodaparmentes.com/city-search Apartments> city>bookings by address Link as previous Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description District District Bookings In city This page needs: Noindex/follow on the meta rotobs (avoid duplicate tontent) Link to district page Lik to aparrtment
    • 5b.- Search district Explanations Changes Objective How To District Access to district pages. Short places by disctrict. The name of the district will be an html link to district listings. Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, city. Actual page as plain text with styles Noindex This page has nearly the same content than main “category listings” Its important to avoid this page being indexed. Add on the html <meta name=&quot;robots&quot; content=&quot;noindex,follow&quot; />
    • 6.- District listing http://www.feelgodaparmentes.com/rentals-city-district Apartments> city>Apartments and hostes on”city” “district” Link as previous Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Apartment +name Brief descriptiona brief description Brief descriptiona brief description Brief descriptiona brief description Acomodations on “City” “District”t Bookings In” city” Lik to aparrtment Other Acomodations on “City”” Lik to district1 Lik to district2 Lik to district3
    • 6b.- District listing Explanation Changes Objective How To Search”booking/ rental in “city” Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, city. Actual page as plain text with styles Acomodations on “city” Raise keyword density Plain text. Change “city” and “district” by atual ones. Footer links and text Raise Keyword density and give search engines direct access to similar content Links on html to other “relevant” districts.
    • Apartments> Category Link to www.feelgoodapartments Bookings Barcelona - Valencia - Lisbon 7.- Category http://www.feelgodaparmentes.com/category Link to www.feelgoodapartments/city-category
    • 7b.- Category Explanations Changes Objective How To Search”booking/ rental Raise keyword density for Targeted Keywords Plain text on same CSS than “search-text”. City will be substitute by the name of the “actual city” Bread Bunch Give navigation path to users. Give proper back links to users and search engines Link to Main page, Actual Category as plain text with styles City Links Direct acces to local listings on same category Html links to same category city pages
    • 8.- Corporate Blog
        • A corporate blog sends pingbacks more frequently than a static page.
        • Those pingbacks will bring different search engines to the site.
        • The blog has to be installed on the same servers in blog.feelfoodapartment.com.
        • The blog has to be updated at least twice a week.
        • One the design is finish I will provide plugins and settings
        • The design is up to designers / company. A wordpress theme will be effective.
    • 9.- Friendly URL
        • In order to give semantic relevance to the url is recomended make a rewrite of the url.
        • Once the rewrite is made. It´s necesary to make a 301 redirection from old URL to the new one. See xls for migration
        • The redirection will avoid loose traffic for those pages. (first 15 days will be a little drop of 15% of traffic)
    • 10.- Different country access
        • It´s recommended to translate feelgoodapartments.com into every language (fr,sp…)
        • Those pages should be located under regional carpets /sp/, /fr/…
        • The translation will follow the sames rules for meta descriptions, meta keywords, meta tilte and url (category name).
        • The country segmentation will be located on google webmasters
        • Its recomended to add links on top or footer to same level destination
          • (/en/apartments should be linking to /es/apartamentos….)