Online Advertising Solutions for Bangladeshi Market

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Outline of the various online advertising solutions available pt promote various products and services online to the Bangladeshi market. Solutions like: PPC, Social Media Ads, Facebook Ads, Rich Content Ads, Video Marketing, etc.

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Online Advertising Solutions for Bangladeshi Market

  1. 1. Web Advertising for Bangladeshi Market<br />Outline on Online Advertising Media Plans and Strategies<br />
  2. 2. Introduction<br />Slide 2<br />Benefits of Web Advertising<br /><ul><li> Suited for Internet Businesses
  3. 3. Comparatively low CPC
  4. 4. Full Control on Budget
  5. 5. Full Control on Time
  6. 6. PPC, CPM, and CPA Ads
  7. 7. Specific Targeting
  8. 8. Quality Traffic
  9. 9. Qualified Visitors
  10. 10. Visibility of Traffic & ROI
  11. 11. Better Media Strategy
  12. 12. Broader Reach
  13. 13. Track CPA, Calls, CPS.</li></li></ul><li>Introduction<br />Slide 3<br />Web Advertising Media<br />Facebook Ads<br /><ul><li>Bids can start from $0.01 per click.</li></ul>Google Ads<br /><ul><li> Bid can start from $0.01 per click.
  14. 14. Need keywords research and setup
  15. 15. Keyword based ads
  16. 16. Content network ads</li></ul>Display Banner Ads<br /><ul><li> Image or Flash Ads
  17. 17. On popular Bangladeshi sites</li></ul>Rich Content Ads<br /><ul><li>Video ads
  18. 18. Shareable Image Ads
  19. 19. Interactive Flash Ads</li></li></ul><li>Facebook Ads<br />Slide 4<br />Facts About Facebook Ads<br /><ul><li> Starts from 0.01 per click
  20. 20. Relatively less competition
  21. 21. Attracting most time on site
  22. 22. Best media for young
  23. 23. 5,48,180 Bangladeshis
  24. 24. Demographic targeting
  25. 25. Keyword-based targeting
  26. 26. Facebook Page advertising
  27. 27. Advertising on birthdays
  28. 28. Unicode Ad Support</li></li></ul><li>Facebook Ads<br />Slide 5<br />Snapshot and Samples of Facebook Ads<br />Facebook Ads<br />
  29. 29. Google Ads<br />Slide 6<br />Facts About Google Ads<br /><ul><li> Starts from 0.01 per click
  30. 30. Relatively less competition
  31. 31. All internet users use it
  32. 32. Largest Content Network
  33. 33. Best media for all ages
  34. 34. 1% Bangladeshi users
  35. 35. Demographic targeting
  36. 36. Keyword search target
  37. 37. Content Networks target
  38. 38. Placement advertising
  39. 39. Unicode ad support</li></li></ul><li>Google Ads<br />Slide 7<br />Snapshot and Samples of Google Text Ads<br />Google Text Ads<br />
  40. 40. Google Ads<br />Slide 8<br />Snapshot and Samples of Google Image Ads<br />Google Image Ads<br />
  41. 41. Google Ads<br />Slide 9<br />Snapshot and Samples of Google Search Ads<br />Google Search Ads<br />
  42. 42. Display Banner Ads<br />Slide 10<br />Facts About Display Banner Ads<br /><ul><li> Time-based Ads
  43. 43. No Click-based Pricing
  44. 44. No Impression Pricing
  45. 45. More Flexibility in Ads
  46. 46. Promoting in Popular Sites
  47. 47. Often Cheaper than PPC
  48. 48. More Communication OH
  49. 49. Specific Group Targeting</li></li></ul><li>Display Banner Ads<br />Slide 11<br />Snapshot and Samples of Display Banner Ads<br />Display Banner Ads<br />
  50. 50. Rich Media Ads<br />Slide 12<br />Facts About Rich Media Ads<br /><ul><li> Audio-Visual Ads
  51. 51. More Entertaining
  52. 52. Viral and Wide-spread
  53. 53. Liberal from Regulations
  54. 54. Dependant on Users’ Will
  55. 55. Lower Cost than TV Ads
  56. 56. Best TV Ad Alternative
  57. 57. Best media to test TV ads</li></li></ul><li>Get Started<br />Slide 13<br />What you need to Get Going with Web Advertisement<br />Good Marketing Plan<br /><ul><li>Freebies or Free Trials
  58. 58. Rebate or Coupons
  59. 59. Call for Contact (Fill form)
  60. 60. Call for Engagement (Sign Up)
  61. 61. Other Call for Actions</li></ul>Landing Page<br /><ul><li>Well Optimized Landing Page
  62. 62. Embed Message for Call for Action
  63. 63. Web Analytics Setup for Monitoring
  64. 64. Contact Form and Other Conversion Page</li></ul>Display Banner Design<br /><ul><li> Image Ads in Various Banner Sizes
  65. 65. Flash Ads with Actions in Various Sizes</li></ul>Rich Content Ads<br /><ul><li> Video Ads with Viral Capability
  66. 66. Compatibility with Web Media</li>

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