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A small SEO analysis made for a virtual company in order to disclose about some issues and SEO strategies to increase traffic on site.

A small SEO analysis made for a virtual company in order to disclose about some issues and SEO strategies to increase traffic on site.

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Burundi flight Burundi flight Presentation Transcript

  • Burundi FlightsQuick SEO Project – 12th January 2011
  • Brief description1) Identify a potential site architecture issue that could causeSEO problems. Discuss how you would address the problem.2) Present one or more strategies that could be deployed togrow SEO traffic on site. Ideally at least one should be an off-page focused strategy. Page 2
  • Identify a potential site architectureissue that could cause SEO problems
  • URL naming convention that matters!Although the Google brand new flight verticalportal is only active in US, worldwide releaseis expected from the second half of 2012.This represents a threat for Burundi Flight.IATA codes are today part of the indexationrules, as they offer a good signal for flightresults.Example can be seen in the query “flights toBirmingham” where BF ranks better thanSkyscanner that can be found on position 3, or for “Flights Edinburgh toLondon”, where Skycanner ranks on the first two positions whereas BFimmediately after.A new URLs naming convention should be adopted for these URLs. Ranking results have been collected on the 7th of January Page 4
  • Images without a proper descriptionAlt: “nice pool!” Alt: “Photo of western Australia” Page 5
  • Usability issuesWhen a flight combination is not found, alternatives should be proposedwith relevant results straight away and above the fold.Is Burundi Flights really inspiring their users? Page 6
  • Present one or more strategies to growup traffic on site.
  • Video promotionA video can be a great way to leverage traffic on site as well an element tobe embedded in sites to facilitate content generation.For example, creating interesting andengaging videos about remote holidaydestination, users’ interest may be spurredand searcher will ultimately be tempted tocontinue the visit on the main site.Compared to search pages, video are 53%easier to be indexed, therefore chances foracquiring new visitor are doubled.Many platforms are available. Using YouTube may be an interesting choicethanks to the channels that can offer graphical customizations being able toleverage the brand awareness. Page 8
  • Content marketingIn order to increase the number of thematic backlinks, blogging on thirdparties sites as contributors may be a good solution. The guest post will contribute to the content freshness aspect whereas your site may increase the number of inbound backlinks. This is a time consuming activity as it is not only a matter of authoring content from travel expert, but also to find out valuable thematic resource may leverage your link graph.This is not too far by developing the blog you are going to release, but with alittle extra effort to manage “partners”. Page 9
  • Email marketing to promote new site’ sectionsAs one of the most established flight comparison and with over 5m opted insubscribers, Burundi Flights have an enviable customer base to target. Emails need to be catchy and useful promoting brand new pages so to maintain high the engagement. Social media represents a good source of ideas. Email marketing can promote also context. For instance “look for a specific keyword” context, would incentivize both existing and new users to reach the interact with the site.Moreover, smart users will attempt the searches using a search engine likeGoogle, while shaping Google suggest dictionary as secondary effect. Page 10
  • Thank you