Business start up show nov 2013 james nicholson seo desk

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James Nicholson - Slides from "The Business Show" November 2013. This seminar was discussing how to rank your site in Google in 2014 and beyond. www.seodesk.co.uk can help businesses of any size with their search engine optimisation.

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Business start up show nov 2013 james nicholson seo desk

  1. 1. 1)  www.james-­‐nicholson.co.uk   2)  www.facebook.com/jamenicholsonbusiness   3)  https://twitter.com/jamesseodesk   4)  https://plus.google.com/u/0/+jamesnicholsonbusiness   ! SEO  Desk   1)  www.seodesk.co.uk     2)  www.facebook.com/seodesk.co.uk   3)  https://twitter.com/seodeskuk   4)  https://plus.google.com/u/0/+SeodeskCoUk   ! ! ! !
  2. 2. Contents 1)Who  am  I?   2)Why  get  your  business  online?   3)How  to  get  your  site  page  1  of  Google   4)Google  Penguin     5)www.seodesk.co.uk/startup     !                                                twitter/seodeskuk   !                                                facebook.com/seodesk.co.uk
  3. 3.                James  Nicholson 8  years  experience  within  SEO   ! Worked  with  hundreds  of  clients  from  FTSE  100   to  local  plumbers   ! Director  of  www.seodesk.co.uk   ! Did  you  follow  me  on  twitter  yet?     https://twitter.com/jamesseodesk
  4. 4. Why  get  your  business  online? Print  Media  is  in  rapid  decline   9  out  of  10  households  and  businesses  search  for   products  and  services  online.     95%  of  users  only  choose  results  on  page  1  of   Google.     80%  of  users  click  on  the  organic  results  over  paid   results.     Therefore  how  businesses  promote  themselves   is  changing.   4
  5. 5. Key  Stats 100  Billion  Searches  are  carried  out  on  Google   monthly.     3.3  Billion  searches  per  day   137  Million  per  hour   50%  of  searches  have  local  intent     30%  of  searches  via  mobile  devices  (Growing)   93%  of  Mobile  searches  use  Google   Google  90%  share  of  total  search  in  UK 5
  6. 6. Yell.com  gets  400,000  searches  per  day   ! Less  than  Google  get  in  1  minute   ! Its  traffic  is  declining  by  30%  each  year   Source  –  The  Guardian
  7. 7.                              How  to  get  your  Business  
                      on  Page  1  of  Google
 1st  Onpage  SEO   ! Meta  Tags  –  Small  helping  hand  in  Google   Meta  Description  –  Now  important  again   Keyword  density  –  Aim  for  5  %  for  your  phrase   Alt  Tags  –  Help  Google  understand  your  images   Title  Tags  –  Now  really  important  DO  NOT  KEYWORD   STUFF  
  8. 8. Meta  Tags Short  punchy  keywords  separated  by  a  comma.   ! Example  for  a  Plumber  in  London  would  be.     ! John  smith  plumbers,  plumber  london,  plumbing  in   london   ! *Remember  your  brand  here.     ! !  
  9. 9.              Meta  description A  sentence  or  two  describing  your  business  with  your  keywords   included.     ! Example   ! John  smith  plumber  are  a  family  firm  based  in  London.    We  cover   all  plumbing  services  in  the  London  area.
  10. 10. SEO  Title  tag The  Title  tag  on  the  site  is  very  important,  it’s  the  first  line  people   see  about  your  site  in  Google.    Make  it  readable  to  humans  not  only   search  engines.    Use  it  to  sell  your  business.     ! A  good  title  tag  is     ! John  smith  plumbers  –  your  family  plumbing  firm  based  in  london
  11. 11.      Link  building Still  the  most  important  factor  in  Google  ranking   Social  Media  –  Get  involved  in  facebook  &  twitter   Press  releases     Directory  submissions  for  citations  –  be  very  cautious  only  use   directories  still  indexed  by  Google.     Blogging   Articles  –  not  as  important  but  still  work     Check  your  competitors  backlinks  –  see  where  you  can  get  links   Trade  bodies  /  Suppliers   Social  bookmarking  sites   You  tube   Dmoz  listing
  12. 12. Google  Penguin
  13. 13. Google  Penguin Over  optimisation  penalty   Getting  rid  of  poor  quality  content   Penalty  for  link  spam  /  link  networks   Penalty  for  having  too  many  similar  anchor  text   links,  ideal  target  now  approx  30%  for  target   keywords   Link  with  your  brand  name   Get  citations  
  14. 14. Get  the  slides  from  this   seminar  now   ! www.seodesk.co.uk/startup

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