POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK By EDWARD CHONG Online Business Analyst WEB : www.searchenginesservices.com BLOG: seodaddy.blogspot.com POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK

INTERNET REVOLUTION

OBJECTIVES After this session, you will be able to:- Define what is Search Engines Marketing. Explain the importance of Search Engines Marketing. Tell the current “searching” trend. Explain what Search Engines looking for. Understand how to obtain better business conversion. Understand the importance of Website data. Know how “conversion” works What is SEO Methodology.

After this session, you will be able to:-

Define what is Search Engines Marketing.

Explain the importance of Search Engines Marketing.

Tell the current “searching” trend.

Explain what Search Engines looking for.

Understand how to obtain better business conversion.

Understand the importance of Website data.

Know how “conversion” works

What is SEO Methodology.

"WHO"- SEARCH ENGINES

What is Search Engines Marketing? An Online Advertising An Online Exposure Website Visibility Organic/ Natural Search PPC, PPV, PPA

An Online Advertising

An Online Exposure

Website Visibility

NATURAL SEARCH ADS “ leather seat”

PAY-PER-CLICK ADS “ monorail”

Why SEM ? The #1 way people find websites. People use search engines - a lot. Billions of pages. Millions of searches. Qualified traffic ready to buy. More effective than banners. Marketing managers "know" they work. Competitors inaction - your opportunity – stay ahead of your competition. Easy to track and analyze your visitor or users behavior.

The #1 way people find websites.

People use search engines - a lot.

Billions of pages. Millions of searches.

Qualified traffic ready to buy.

More effective than banners.

Marketing managers "know" they work.

Competitors inaction - your opportunity – stay ahead of your competition.

Easy to track and analyze your visitor or users behavior.

Search Statistics & Activities

Search Statistics & Activities

Search Statistics & Activities

Search Engines Ranking Factors Age of site Length of time domain has been registered Age of content Regularity with which new content is added Age of link and reputation of linking site Negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed) Uniqueness of content Related terms used in content (the terms the search engine associates as being related to the main content of the page) Google Pagerank (Only used in Google's algorithm) External links, the anchor text in those external links and in the sites/pages containing those links Hosting uptime Broken outgoing links not rectified promptly Unsafe or illegal content Actual click through rates observed by the search engines for listings displayed on their SERPs

Age of site

Length of time domain has been registered

Age of content

Regularity with which new content is added

Age of link and reputation of linking site

Negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed)

Uniqueness of content

Related terms used in content (the terms the search engine associates as being related to the main content of the page)

Google Pagerank (Only used in Google's algorithm)

External links, the anchor text in those external links and in the sites/pages containing those links

Hosting uptime

Broken outgoing links not rectified promptly Unsafe or illegal content

Actual click through rates observed by the search engines for listings displayed on their SERPs

Track & Review

Track & Review MAP Overlay New & Return Visitors

Track & Review Visitors Time spent on site

Track & Review Traffic Sources Search Terms

Track & Review Top Landing Pages Top Exits Pages

Track & Review Site Overlay Goals Conversions

Track & Review Conversion Rate Goal Funnel Visualization

How "conversion" works WEBSITE RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BUSINESS VISIBILITY To Create as much as Website Visibility on marketing channels.

How "conversion" works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purchase customers REVIEW & MAINTAIN To review and maintain performances.

SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES SEO SETUP RETAIN REVIEW EXPOSURE CONVERSION

OUR FUTURE

7,646 viewers 80 Countries EXPOSURE!

8,702 viewers 117 Countries EXPOSURE!

SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer: SEO Assessement Monitoring of relevancies (keywords, Title & Description) Back links checks Competitors analysis Monthly ranking analysis Keyword density analysis Anchor text analysis Internal link check Site structures review Site Contents & Graphics Analysis 2 weeks Search Engines Results Page Page indexing Analysis Search Engines Submission

SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building Development of Qualified Links Outbound Link Building Content Writing & Freshening Article Submissions Ongoing Page Submission Generate Reciprocal Links Graphic Enhancements Monthly Ranking Report Make Adjustments to Site Title and Description improvement Keyword Effectiveness Indexing (KEI) Link Site Within Network

CHARGING MODEL WEBSITE ANALYSIS & SEO SETUP SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc) REVIEW & CHECK RANKING (End of the Month) 1. Search Engines Ranking Reports 2. Website Traffic & Statistic Reports MANDATORY RM100 MANDATORY RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”

REVIEW & CHECK RANKING (End of the Month)

1. Search Engines Ranking Reports

2. Website Traffic & Statistic Reports

CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analysis 3) Content Freshening 4) Ongoing Page Submission 5) Graphic Enhancements 6) Inbound & Outbound Link Building 7) Title and Description improvement 8) Keyword Effectiveness Indexing (KEI) 9) Search Engines Ranking Reports 10) Website Traffic & Statistic Reports OPTIONAL (Recommended) RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”