POSITION, SEARCH, EXPOSE,  CONVERT, REVIEW, TRACK By EDWARD CHONG Online Business Analyst WEB : www.searchenginesservices....
INTERNET REVOLUTION
OBJECTIVES <ul><li>After this session, you will be able to:- </li></ul><ul><li>Define what is Search Engines Marketing. </...
&quot;WHO&quot;- SEARCH ENGINES
What is Search Engines Marketing? <ul><li>An Online Advertising </li></ul><ul><li>An Online Exposure  </li></ul><ul><li>We...
NATURAL SEARCH ADS “ leather seat”
PAY-PER-CLICK ADS “ monorail”
Why SEM ? <ul><ul><li>The #1 way people find websites. </li></ul></ul><ul><ul><li>People use search engines - a lot. </li>...
Search Statistics & Activities
Search Statistics & Activities
Search Statistics & Activities
Search Engines Ranking Factors <ul><li>Age of site  </li></ul><ul><li>Length of time domain has been registered  </li></ul...
Track & Review
Track & Review MAP Overlay New & Return Visitors
Track & Review Visitors  Time spent on site
Track & Review Traffic Sources  Search Terms
Track & Review Top Landing Pages  Top Exits Pages
Track & Review Site Overlay  Goals Conversions
Track & Review Conversion Rate  Goal Funnel Visualization
How &quot;conversion&quot; works WEBSITE  RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BU...
How &quot;conversion&quot; works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purch...
SEARCH ENGINES OPTIMIZATION -  5 MAIN ROLES SEO SETUP  RETAIN REVIEW EXPOSURE CONVERSION
 
OUR FUTURE
 
7,646 viewers  80 Countries  EXPOSURE!
8,702 viewers  117 Countries  EXPOSURE!
SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer:  SEO Assessement Monitoring of relevancies (k...
SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building   Development of Qualified Links Outboun...
CHARGING MODEL WEBSITE ANALYSIS & SEO SETUP SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc) <ul><li>REVIEW & CHECK R...
CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analy...
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Search Engines Ranking Presentation (Reseller)

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Search Engines Ranking Presentation (Reseller)

  1. 1. POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK By EDWARD CHONG Online Business Analyst WEB : www.searchenginesservices.com BLOG: seodaddy.blogspot.com POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK
  2. 2. INTERNET REVOLUTION
  3. 3. OBJECTIVES <ul><li>After this session, you will be able to:- </li></ul><ul><li>Define what is Search Engines Marketing. </li></ul><ul><li>Explain the importance of Search Engines Marketing. </li></ul><ul><li>Tell the current “searching” trend. </li></ul><ul><li>Explain what Search Engines looking for. </li></ul><ul><li>Understand how to obtain better business conversion. </li></ul><ul><li>Understand the importance of Website data. </li></ul><ul><li>Know how “conversion” works </li></ul><ul><li>What is SEO Methodology. </li></ul>
  4. 4. &quot;WHO&quot;- SEARCH ENGINES
  5. 5. What is Search Engines Marketing? <ul><li>An Online Advertising </li></ul><ul><li>An Online Exposure </li></ul><ul><li>Website Visibility </li></ul>Organic/ Natural Search PPC, PPV, PPA
  6. 6. NATURAL SEARCH ADS “ leather seat”
  7. 7. PAY-PER-CLICK ADS “ monorail”
  8. 8. Why SEM ? <ul><ul><li>The #1 way people find websites. </li></ul></ul><ul><ul><li>People use search engines - a lot. </li></ul></ul><ul><ul><li>Billions of pages. Millions of searches. </li></ul></ul><ul><ul><li>Qualified traffic ready to buy. </li></ul></ul><ul><ul><li>More effective than banners. </li></ul></ul><ul><ul><li>Marketing managers &quot;know&quot; they work. </li></ul></ul><ul><ul><li>Competitors inaction - your opportunity – stay ahead of your competition. </li></ul></ul><ul><ul><li>Easy to track and analyze your visitor or users behavior. </li></ul></ul>
  9. 9. Search Statistics & Activities
  10. 10. Search Statistics & Activities
  11. 11. Search Statistics & Activities
  12. 12. Search Engines Ranking Factors <ul><li>Age of site </li></ul><ul><li>Length of time domain has been registered </li></ul><ul><li>Age of content </li></ul><ul><li>Regularity with which new content is added </li></ul><ul><li>Age of link and reputation of linking site </li></ul><ul><li>Negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed) </li></ul><ul><li>Uniqueness of content </li></ul><ul><li>Related terms used in content (the terms the search engine associates as being related to the main content of the page) </li></ul><ul><li>Google Pagerank (Only used in Google's algorithm) </li></ul><ul><li>External links, the anchor text in those external links and in the sites/pages containing those links </li></ul><ul><li>Hosting uptime </li></ul><ul><li>Broken outgoing links not rectified promptly Unsafe or illegal content </li></ul><ul><li>Actual click through rates observed by the search engines for listings displayed on their SERPs </li></ul>
  13. 13. Track & Review
  14. 14. Track & Review MAP Overlay New & Return Visitors
  15. 15. Track & Review Visitors Time spent on site
  16. 16. Track & Review Traffic Sources Search Terms
  17. 17. Track & Review Top Landing Pages Top Exits Pages
  18. 18. Track & Review Site Overlay Goals Conversions
  19. 19. Track & Review Conversion Rate Goal Funnel Visualization
  20. 20. How &quot;conversion&quot; works WEBSITE RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BUSINESS VISIBILITY To Create as much as Website Visibility on marketing channels.
  21. 21. How &quot;conversion&quot; works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purchase customers REVIEW & MAINTAIN To review and maintain performances.
  22. 22. SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES SEO SETUP RETAIN REVIEW EXPOSURE CONVERSION
  23. 24. OUR FUTURE
  24. 26. 7,646 viewers 80 Countries EXPOSURE!
  25. 27. 8,702 viewers 117 Countries EXPOSURE!
  26. 28. SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer: SEO Assessement Monitoring of relevancies (keywords, Title & Description) Back links checks Competitors analysis Monthly ranking analysis Keyword density analysis Anchor text analysis Internal link check Site structures review Site Contents & Graphics Analysis 2 weeks Search Engines Results Page Page indexing Analysis Search Engines Submission
  27. 29. SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building Development of Qualified Links Outbound Link Building Content Writing & Freshening Article Submissions Ongoing Page Submission Generate Reciprocal Links Graphic Enhancements Monthly Ranking Report Make Adjustments to Site Title and Description improvement Keyword Effectiveness Indexing (KEI) Link Site Within Network
  28. 30. CHARGING MODEL WEBSITE ANALYSIS & SEO SETUP SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc) <ul><li>REVIEW & CHECK RANKING (End of the Month) </li></ul><ul><ul><li>1. Search Engines Ranking Reports </li></ul></ul><ul><ul><li>2. Website Traffic & Statistic Reports </li></ul></ul>MANDATORY RM100 MANDATORY RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”
  29. 31. CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analysis 3) Content Freshening 4) Ongoing Page Submission 5) Graphic Enhancements 6) Inbound & Outbound Link Building 7) Title and Description improvement 8) Keyword Effectiveness Indexing (KEI) 9) Search Engines Ranking Reports 10) Website Traffic & Statistic Reports OPTIONAL (Recommended) RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”

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