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Search Engines Ranking Presentation (Reseller)
 

Search Engines Ranking Presentation (Reseller)

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    Search Engines Ranking Presentation (Reseller) Search Engines Ranking Presentation (Reseller) Presentation Transcript

    • POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK By EDWARD CHONG Online Business Analyst WEB : www.searchenginesservices.com BLOG: seodaddy.blogspot.com POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK POSITION, SEARCH, EXPOSE, CONVERT, REVIEW, TRACK
    • INTERNET REVOLUTION
    • OBJECTIVES
      • After this session, you will be able to:-
      • Define what is Search Engines Marketing.
      • Explain the importance of Search Engines Marketing.
      • Tell the current “searching” trend.
      • Explain what Search Engines looking for.
      • Understand how to obtain better business conversion.
      • Understand the importance of Website data.
      • Know how “conversion” works
      • What is SEO Methodology.
    • "WHO"- SEARCH ENGINES
    • What is Search Engines Marketing?
      • An Online Advertising
      • An Online Exposure
      • Website Visibility
      Organic/ Natural Search PPC, PPV, PPA
    • NATURAL SEARCH ADS “ leather seat”
    • PAY-PER-CLICK ADS “ monorail”
    • Why SEM ?
        • The #1 way people find websites.
        • People use search engines - a lot.
        • Billions of pages. Millions of searches.
        • Qualified traffic ready to buy.
        • More effective than banners.
        • Marketing managers "know" they work.
        • Competitors inaction - your opportunity – stay ahead of your competition.
        • Easy to track and analyze your visitor or users behavior.
    • Search Statistics & Activities
    • Search Statistics & Activities
    • Search Statistics & Activities
    • Search Engines Ranking Factors
      • Age of site
      • Length of time domain has been registered
      • Age of content
      • Regularity with which new content is added
      • Age of link and reputation of linking site
      • Negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed)
      • Uniqueness of content
      • Related terms used in content (the terms the search engine associates as being related to the main content of the page)
      • Google Pagerank (Only used in Google's algorithm)
      • External links, the anchor text in those external links and in the sites/pages containing those links
      • Hosting uptime
      • Broken outgoing links not rectified promptly Unsafe or illegal content
      • Actual click through rates observed by the search engines for listings displayed on their SERPs
    • Track & Review
    • Track & Review MAP Overlay New & Return Visitors
    • Track & Review Visitors Time spent on site
    • Track & Review Traffic Sources Search Terms
    • Track & Review Top Landing Pages Top Exits Pages
    • Track & Review Site Overlay Goals Conversions
    • Track & Review Conversion Rate Goal Funnel Visualization
    • How "conversion" works WEBSITE RANKING To obtain top positions in Search Engines (Google, Yahoo! & Live.com) BUSINESS VISIBILITY To Create as much as Website Visibility on marketing channels.
    • How "conversion" works CONVERSIONS To convert Website traffics and visitors into Website Business Leads or purchase customers REVIEW & MAINTAIN To review and maintain performances.
    • SEARCH ENGINES OPTIMIZATION - 5 MAIN ROLES SEO SETUP RETAIN REVIEW EXPOSURE CONVERSION
    •  
    • OUR FUTURE
    •  
    • 7,646 viewers 80 Countries EXPOSURE!
    • 8,702 viewers 117 Countries EXPOSURE!
    • SEO WORKFLOW SE Coordinator: SE Submission SE Coordinator: SERP SE Marketer: SEO Assessement Monitoring of relevancies (keywords, Title & Description) Back links checks Competitors analysis Monthly ranking analysis Keyword density analysis Anchor text analysis Internal link check Site structures review Site Contents & Graphics Analysis 2 weeks Search Engines Results Page Page indexing Analysis Search Engines Submission
    • SEO WORKFLOW SEO Maintenance Continuing content development Inbound Link Building Development of Qualified Links Outbound Link Building Content Writing & Freshening Article Submissions Ongoing Page Submission Generate Reciprocal Links Graphic Enhancements Monthly Ranking Report Make Adjustments to Site Title and Description improvement Keyword Effectiveness Indexing (KEI) Link Site Within Network
    • CHARGING MODEL WEBSITE ANALYSIS & SEO SETUP SEARCH ENGINES SUBMISSIONS (GOOGLE, YAHOO!, MSN, etc)
      • REVIEW & CHECK RANKING (End of the Month)
        • 1. Search Engines Ranking Reports
        • 2. Website Traffic & Statistic Reports
      MANDATORY RM100 MANDATORY RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”
    • CHARGING MODEL MAINTAIN RANKING, REVIEW & MONITOR 1) Development of Qualified Links 2) Content and Website Structure Analysis 3) Content Freshening 4) Ongoing Page Submission 5) Graphic Enhancements 6) Inbound & Outbound Link Building 7) Title and Description improvement 8) Keyword Effectiveness Indexing (KEI) 9) Search Engines Ranking Reports 10) Website Traffic & Statistic Reports OPTIONAL (Recommended) RM500 (Charged only when RANKING shown i.e “NO RANK, NO CHARGE”