When to edit when to rewrite

  • 355 views
Uploaded on

In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other. …

In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other.

A few moments with this fiery, fast-talking Redhead will serve to both edify and clarify, and of course, there are notes for you to reference. So without further ado… heeeeeeeere’s Heather! http://www.seocopywriting.com/content-marketing/seo-editing-vs-copywriting-for-seo-know-the-difference/

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
355
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SEO Copywriting Tips SEO editing vs. copywriting for SEO - what’s the “best” approach? Presented By: Heather Lloyd-Martin CEO, SuccessWorks
  • 2. What’s the difference? Keyphrase editing: Adding SEO keywords to existing text. The content is NOT rewritten. Copywriting for SEO: All original content. The keyphrases are typically added during the content creation process.
  • 3. Keyphrase editing
    • Keyphrase editing:
    • Longer pages
    • Page not crucial to the sales process
    • Often “information” pages (articles, FAQ pages, press releases.)
  • 4. Copywriting for SEO
    • Original content:
    • Crucial to the sales process (home page, subcategory pages.)
    • Necessary when page conversions/time on page is low
    • No content on the page
  • 5. What are some keyphrase editing tips? Stay tuned for next week’s video...
  • 6. Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
  • 7. Learn more from SEOCopywriting.com! http://www.seocopywriting.com/blog/
  • 8. SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd