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When to edit when to rewrite
 

When to edit when to rewrite

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In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other. ...

In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other.

A few moments with this fiery, fast-talking Redhead will serve to both edify and clarify, and of course, there are notes for you to reference. So without further ado… heeeeeeeere’s Heather! http://www.seocopywriting.com/content-marketing/seo-editing-vs-copywriting-for-seo-know-the-difference/

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    When to edit when to rewrite When to edit when to rewrite Presentation Transcript

    • SEO Copywriting Tips SEO editing vs. copywriting for SEO - what’s the “best” approach? Presented By: Heather Lloyd-Martin CEO, SuccessWorks
    • What’s the difference? Keyphrase editing: Adding SEO keywords to existing text. The content is NOT rewritten. Copywriting for SEO: All original content. The keyphrases are typically added during the content creation process.
    • Keyphrase editing
      • Keyphrase editing:
      • Longer pages
      • Page not crucial to the sales process
      • Often “information” pages (articles, FAQ pages, press releases.)
    • Copywriting for SEO
      • Original content:
      • Crucial to the sales process (home page, subcategory pages.)
      • Necessary when page conversions/time on page is low
      • No content on the page
    • What are some keyphrase editing tips? Stay tuned for next week’s video...
    • Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
    • Learn more from SEOCopywriting.com! http://www.seocopywriting.com/blog/
    • SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd