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When to edit when to rewrite

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In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other. …

In today’s video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other.

A few moments with this fiery, fast-talking Redhead will serve to both edify and clarify, and of course, there are notes for you to reference. So without further ado… heeeeeeeere’s Heather! http://www.seocopywriting.com/content-marketing/seo-editing-vs-copywriting-for-seo-know-the-difference/

Published in: Business, Technology

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Transcript

  • 1. SEO Copywriting Tips SEO editing vs. copywriting for SEO - what’s the “best” approach? Presented By: Heather Lloyd-Martin CEO, SuccessWorks
  • 2. What’s the difference? Keyphrase editing: Adding SEO keywords to existing text. The content is NOT rewritten. Copywriting for SEO: All original content. The keyphrases are typically added during the content creation process.
  • 3. Keyphrase editing
    • Keyphrase editing:
    • Longer pages
    • Page not crucial to the sales process
    • Often “information” pages (articles, FAQ pages, press releases.)
  • 4. Copywriting for SEO
    • Original content:
    • Crucial to the sales process (home page, subcategory pages.)
    • Necessary when page conversions/time on page is low
    • No content on the page
  • 5. What are some keyphrase editing tips? Stay tuned for next week’s video...
  • 6. Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
  • 7. Learn more from SEOCopywriting.com! http://www.seocopywriting.com/blog/
  • 8. SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd

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