SEO Copywriting Checklist: Does your web content pass the quick-scan test?
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SEO Copywriting Checklist: Does your web content pass the quick-scan test?

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Be sure to visit the SEO Copywriting blog for the video plus text! ‪http://bit.ly/10fO7s8.

 ...

Be sure to visit the SEO Copywriting blog for the video plus text! ‪http://bit.ly/10fO7s8.



In this installment of the SEO Copywriting Checklist series, I discuss how to structure your web copy so people will want to stay on your page and actually read what you've written.



Visually overwhelming, dense copy can hurt your conversions and mean missed opportunities, especially from mobile visitors. Tune in to learn how you can organize your content for easy readability and conversions - and lower bounce rates!



As always, I appreciate you stopping by! If you need any help, or would like more information on SEO copywriting, or if you have any feedback on today's video...I would love to hear from you! You can email me at heather@seocopywriting.com, or find me on Twitter @heatherlloyd.

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SEO Copywriting Checklist: Does your web content pass the quick-scan test? Presentation Transcript

  • 1. Why readers prefer “quick-scan”writingSEO COPYWRITING CHECKLIST
  • 2. DO YOU REALLY WANT TO READ THIS COPY? REALLY?
  • 3. MUCH BETTER!
  • 4. THINGS TO THINK ABOUT- Write shorterparagraphs, use bulletpoints...anything to addmore white space.- Subheadlines are greatfor quick-scan readers.- Remember your mobilereaders!
  • 5. NEED HELP? LET ME KNOW!• SEO Copywriting Certificationtraining• SEO content writing services• Customized SEO content training• Content site reviews• Free daily/weekly newsletter@heatherlloydSEOCopywriting.comheather@seocopywriting.com
  • 6. NEED HELP? LET ME KNOW!• SEO Copywriting Certificationtraining• SEO content writing services• Customized SEO content training• Content site reviews• Free daily/weekly newsletter@heatherlloydSEOCopywriting.comheather@seocopywriting.com