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How to write a killer services page

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Services pages are critical for both B2B and B2C sites, as their common, primary goal is lead generation (while with ecommerce, the main goal is sales). …

Services pages are critical for both B2B and B2C sites, as their common, primary goal is lead generation (while with ecommerce, the main goal is sales).
There may be a little bit of direct sales/transactions that take place, like purchasing a few hours of consulting, but usually the main objective of both B2B and B2C websites is to get folks to contact them, whether by phone or email. Watch the video: http://www.seocopywriting.com/content-marketing/7-hot-tips-for-writing-a-top-converting-services-page/


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Transcript

  • 1. SEO Copywriting Tips How to write a top-converting services page Presented By: Heather Lloyd-Martin CEO, SuccessWorks
  • 2. Important for B2B and B2C sites
  • 3. The main goal depends on the offer Ex: Sell consultation services online where people can make a transaction Lead generation
  • 4. What’s good...what’s not so hot. Yes, do this! What to avoid Service-specific benefit statements. Feature-oriented content. Specific landing pages for your main target audiences. “ General” services pages that aren’t targeted. Write the right amount of content that clearly explains your offer. Writing skimpy copy because you think people should “just call you.” Include testimonials (especially vertical-specific testimonials!). Testimonials that only list initials. Highlighting overarching company benefits. Hiding your benefits in the copy (or not mentioning then at all.) Fantastic, benefit-oriented Titles. Titles with broad keywords. (Ex. “marketing services.”) Naming services with keyphrase research in mind. Cool-sounding service names that aren’t intuitively “searchable.”
  • 5. What info should you have on your about us pages...? Stay tuned for next week’s video!
  • 6. Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
  • 7. Learn more from SEOCopywriting.com! http://www.seocopywriting.com/seo-copywriting-buzz/
  • 8. SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd