How to write a killer product page

SEO Copywriting Tips How to write a killer product page Presented By: Heather Lloyd-Martin CEO, SuccessWorks

Well-written product pages drive revenue

#1 Goal?

What’s good...what’s not so hot. Yes, do this! What to avoid Product-specific benefit statements. Feature-oriented content. Product-specific keyphrases (SKUs, product name, category name.) General keyphrases (or no keyphrases at all!) Original content written with your customer persona in mind. Directly uploading the catalog/manufacturer copy. Clear call to action. Long, scrolling content where the “buy now” button is buried. Highlighting overarching company benefits (free shipping, discounts.) Hiding your benefits in the copy (or not mentioning then at all.) Fantastic, benefit-oriented Title. So-so Title filled with product-based keywords. Naming products with keyphrase research in mind. Cool-sounding product names that aren’t intuitively “searchable.”

Brookstone product page

What info should you have on your services pages...? Stay tuned for next week’s video!

Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?

Learn more from SEOCopywriting.com! http://www.seocopywriting.com/seo-copywriting-buzz/

SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd

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How to write a killer product page

by Heather Lloyd-Martin

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