Elements of a killer home page

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Why Focus on the Home Page? Because the home page is the most important page on your site! It is your second conversions opportunity following the search engine results …

Why Focus on the Home Page? Because the home page is the most important page on your site! It is your second conversions opportunity following the search engine results page.
http://www.seocopywriting.com/content-marketing/5-sure-fire-ways-to-create-a-killer-home-page/

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Transcript

  • 1. SEO Copywriting Tips How to write a killer home page Presented By: Heather Lloyd-Martin CEO, SuccessWorks
  • 2. Why focus on the home page?
  • 3. Your home page is like a funnel
  • 4. What’s good...what’s not so hot. Yes, do this! What to avoid Overarching benefit statements Including every benefit you have General, overarching keywords Listing every keyword you have in the copy or in a footer Intelligent product/service links into main sections Linking to every product or service you offer. Write copy that’s focused around your customer persona Writing general copy Giving your audience a preview Telling your entire story on your home page Fantastic, benefit-oriented Title So-so Title filled with keywords Getting to the point Taking forever to explain what you do and what you offer
  • 5. What info should you have on your product pages...? Stay tuned for next week’s video!
  • 6. Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
  • 7. Learn more from SEOCopywriting.com! http://www.seocopywriting.com/seo-copywriting-buzz/
  • 8. SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd