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Don't start writing before you do this first!

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Today’s Web-writing video addresses a fundamental copywriting step that a lot of people choose to blow off: researching the target audience you’re writing for before you start writing. Watch the ...

Today’s Web-writing video addresses a fundamental copywriting step that a lot of people choose to blow off: researching the target audience you’re writing for before you start writing. Watch the video here: http://www.seocopywriting.com/content-marketing/do-you-know-who-youre-writing-for/

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Don't start writing before you do this first! Don't start writing before you do this first! Presentation Transcript

  • SEO Copywriting Tips What to do before you start writing
  • Make your content stand out! It’s one thing to “write a blog post,” or “write a sales page.” That’s OK...but... ...successful writing is highly customized for your reader.
  • The secret? - You need to ask a lot of questions. - This applies if you’re working with a client, writing in-house marketing copy or creating content for your own business.
  • Common questions to ask are...- Who visits the site?- What types of content appeals to your target audience?Text? Video?- What do your readers want to know more about?- What benefits are important to your readers?- What objections do your readers have?- What kind of “voice” appeals to your readers? Formal?More casual? Are you sure?
  • Thank you! Want more SEO copywritinggoodness? dailySEOCopy@aweber.com SEOcopywriting.com
  • Questions? Here’s how to reach me Heather Lloyd-Martin CEO, SuccessWorks SEOCopywriting.com heather@seocopywriting.com Twitter: @heatherlloyd