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Creating clickable titles

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In today’s video post, Heather discusses how to create compelling, clickable page Titles for your website. Page Titles are important to master, as they not only weigh heavily in search engine …

In today’s video post, Heather discusses how to create compelling, clickable page Titles for your website. Page Titles are important to master, as they not only weigh heavily in search engine positioning but also serve as your first conversions opportunity on the search engine results page.

View the PPT to learn more (and for more information + video, please visit http://www.seocopywriting.com/content-marketing/how-to-create-clickable-page-titles/ )

Published in: Business, Technology

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Transcript

  • 1. SEO Copywriting Tips How to create a “clickable” Title Presented By: Heather Lloyd-Martin CEO, SuccessWorks
  • 2. The Title appears... Above your browser window. .. ...and in your back-end code <title>Online printing services you trust- print online with up to 60% off</title>
  • 3. Titles serve a dual purpose
    • Well-written Titles paired with strong content helps pages position well.
    • “ Clickable,” compelling Titles tempt your prospects to click on your link over others on the SERP.
  • 4. The Title is just like a headline...
  • 5. Titles serve a dual purpose
  • 6. They have a very specific structure...
    • Titles are 50-75 characters (including spaces). Try to keep them around 69 characters.
    • Every Title should be unique
    • Include the keyphrases you used on the page
  • 7. Thank you! Have additional SEO copywriting or content marketing questions? Does your company need training?
  • 8. Learn more from SEOCopywriting.com! http://www.seocopywriting.com/blog/
  • 9. SEO copywriting training, consulting and services Heather Lloyd-Martin [email_address] SEOcopywriting.com Twitter: @heatherlloyd