Content mullet syndrome

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Content mullet syndrome

  1. 1. SEO Copywriting Tips Does your site suffer from “content mullet” syndrome?
  2. 2. The content may have lookedgreat...once upon a time... - Outdated articles - Outdated sales pages - Conference/event pages that haven’t been updated - Press pages that haven’t been updated
  3. 3. It may not seem like a big deal...but itsends a message. - People notice and wonder what’s going on... - This is especially true if your competition is kicking out new, fresh content.
  4. 4. The key is to take care of business -fast! - Comb through your site and make a list of outdated pages. - Focus on revising a few pages a month until you’re done. - Consider if you need to develop a new process. - Moving forward, review your content once a quarter.
  5. 5. Thank you! Want more SEO copywritinggoodness? dailySEOCopy@aweber.com SEOcopywriting.com
  6. 6. Questions? Here’s how to reach me Heather Lloyd-Martin CEO, SuccessWorks SEOCopywriting.com heather@seocopywriting.com Twitter: @heatherlloyd

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