SEO.com Webinar: The Science Of Local Search Made Simple

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This webinar will teach you:

• How local search works
• Where you need to focus your efforts to maximize local online exposure
• What it takes to stay competitive

Published in: Business, Technology, Design
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  • CityZip codeLocal lingolandmarks
  • January – venice update
  • Local landing pages – URL, title tag, description, local links. Also beneficial for Maps optimization for each location to have their own landing page listed.
  • Links, Domain Authority, KW usages on Website mixed with Google+ Local profile optimization and citationsTitle tag of website, not google+ local listing
  • Phone numbers, contact forms, easy to use, clean, simple, not outdated.Incentive to contact increase Conversion Rate, another form of tracking.
  • MIT/Inside Sales study – 100x less likely to get in contact w/ a lead between 5 minutes and 30. Especially true for many industries of SMB – emergency services, taxis, etc.43% of businesses in the study never even responded.Study showed that for web submitted inquires, 78% of sales go to the first company to respond.SMB’s need to have a solution for immediate response – web or phone – call center service, web form to phone app, etc.
  • Industry directoriesLocal directories
  • Industry directoriesLocal directoriesStructured
  • Unstructured CitationsBlogsForumsPartners Sites / Related BusinessesLook for Link Building + Citation Opportunities
  • Score = conversionsQuantity = rankings
  • Start w/ your biggest fans – fb, twitter, google+, instagram, pinterest, in-store fansMass request – personal works better
  • Segment your email list – make it personal, not a big blastGoogle -> PlacesYahoo -> YelpSpread out your review sources – looks more natural and people use those other sites
  • Mailers, business cards, flyers w/ instructionsContests/incentives – leave a review, 1 lucky winner picked. Don’t incentivize each and every reviewLastly, Spread out reviews on google+ local to look natural, ongoing process
  • SEO.com Webinar: The Science Of Local Search Made Simple

    1. 1. The Science of LocalSearch Made Simple
    2. 2. Comments & Questions During Webinar• GoToWebinar Chat Room• Twitter – Tweet @SEOcom• Use #SEOwebinar hashtag• We are recording today’s webinar• Slides will be online tomorrow• Recording early next weekTweet @SEOcom questions – Hashtag #seowebinar
    3. 3. About SEO.comTweet @SEOcom questions - Hashtag #seowebinar
    4. 4. Bryan Phelps Director of Local Search Twitter.com/bryanphelpsLinkedin.com/company/seo.com
    5. 5. Step 1 Getting Set UpTweet @SEOcom questions – Hashtag #SEOwebinar
    6. 6. Step 1: Getting Set Up Track Everything!Tweet @SEOcom question – Hashtag #SEOwebinar
    7. 7. Step 1: Getting Set UpTrack Everything!Google Analytics GoalsTweet @SEOcom question – Hashtag #SEOwebinar
    8. 8. Step 1: Getting Set UpTrack Everything!Google Places DashboardTweet @SEOcom question – Hashtag #SEOwebinar
    9. 9. Step 1: Getting Set UpTrack Everything!Offline / Manual TrackingTweet @SEOcom question – Hashtag #SEOwebinar
    10. 10. Step 1: Getting Set UpCall Tracking?Tweet @SEOcom question – Hashtag #SEOwebinar
    11. 11. Step 1: Getting Set UpKnow Your KeywordsTweet @SEOcom question – Hashtag #SEOwebinar
    12. 12. Step 1: Getting Set UpKnow Your Keywords 54.5% of queries are greater than 3 words. 25% of queries have never been seen before.Tweet @SEOcom question – Hashtag #SEOwebinar
    13. 13. Step 2Local Search EssentialsTweet @SEOcom questions – Hashtag #SEOwebinar
    14. 14. Step 2: Local Search EssentialsBefore we go there… NAPTweet @SEOcom question – Hashtag #SEOwebinar
    15. 15. Step 2: Local Search EssentialsName, Address, Phone Number Joe’s Plumbing 123 Main St. Joes Plumbing 123 Main Street Joe’s Plumbing LLC 123 Main St. #101 Joe’s Plumbing, LLC 123 Main Street #101 Joe’s Plumbing & Air 123 Main St. Suite 101 Joe’s Plumbing & Heating 123 Main Street Suite 101 Joes Plumbing & Heating 123 Main St. Ste 101 Joes Heating 123 Main Street Ste 101 Joe’s Heating Utah Joes Plumbing and Air UT Joes Plumbing and Heating Ut Joe’s Plumbing and HeatingTweet @SEOcom question – Hashtag #SEOwebinar
    16. 16. Step 2: Local Search EssentialsTweet @SEOcom question – Hashtag #SEOwebinar
    17. 17. Step 2: Local Search EssentialsThe Essentials Local Search Destinations Data Aggregators Google Places Localeze Google MapMaker D&B Bing Acxiom Yahoo Infogroup Best of the Web Yelp YellowPages Citysearch Superpages FoursquareTweet @SEOcom question – Hashtag #SEOwebinar
    18. 18. Step 3 Get Your Site RightTweet @SEOcom questions – Hashtag #SEOwebinar
    19. 19. Step 3: Get Your Site RightPart 1: Local Search Website OptimizationVenice: Local search results for broad search queriesTweet @SEOcom question – Hashtag #SEOwebinar
    20. 20. Step 3: Get Your Site RightPart 1: Local Search Website OptimizationVenice: Local search results for broad search queriesTweet @SEOcom question – Hashtag #SEOwebinar
    21. 21. Step 3: Get Your Site RightPart 1: Local Search Website OptimizationLocal Schema, Crawlable NAPTweet @SEOcom question – Hashtag #SEOwebinar
    22. 22. Step 3: Get Your Site RightPart 1: Local Search Website OptimizationBlended Results, Traditional SEO factorsTweet @SEOcom question – Hashtag #SEOwebinar
    23. 23. Step 3: Get Your Site RightPart 2: Conversion OptimizationGet more calls, emails, appointments from your traffic.Tweet @SEOcom question – Hashtag #SEOwebinar
    24. 24. Step 3: Get Your Site RightPart 2: Conversion OptimizationGet more calls, emails, appointments from your traffic. 60% don’t have a phone number on their homepage. 75% don’t have an email address on their website. 66% don’t have a contact form on their website.Tweet @SEOcom question – Hashtag #SEOwebinar
    25. 25. Step 3: Get Your Site RightPart 2: Conversion OptimizationP.S. Respond Quickly! 100x more likely to speak with a lead if called within 5 minutes vs. 30 minutes 43% never responded 78% of sales went to 1st company to respond.Tweet @SEOcom question – Hashtag #SEOwebinar
    26. 26. Step 4 Get CitationsTweet @SEOcom questions – Hashtag #SEOwebinar
    27. 27. Step 4: Get CitationsWhat is a citation?Name, Address, Phone Number on a websiteTweet @SEOcom question – Hashtag #SEOwebinar
    28. 28. Step 4: Get CitationsWhere do I get citations?Tweet @SEOcom question – Hashtag #SEOwebinar
    29. 29. Step 4: Get CitationsWhere do I get citations?Tweet @SEOcom question – Hashtag #SEOwebinar
    30. 30. Step 4: Get CitationsWhere do I get citations?Unstructured CitationsTweet @SEOcom question – Hashtag #SEOwebinar
    31. 31. Step 4: Get CitationsWhere do I get citations?Whitespark Local Citation FinderTweet @SEOcom question – Hashtag #SEOwebinar
    32. 32. Step 5 ReviewsTweet @SEOcom questions – Hashtag #SEOwebinar
    33. 33. Step 5: ReviewsBenefits of ReviewsTweet @SEOcom question – Hashtag #SEOwebinar
    34. 34. Step 5: ReviewsStart a Review CampaignTweet @SEOcom question – Hashtag #SEOwebinar
    35. 35. Step 5: ReviewsStart a Review CampaignTweet @SEOcom question – Hashtag #SEOwebinar
    36. 36. Step 5: ReviewsStart a Review CampaignTweet @SEOcom question – Hashtag #SEOwebinar
    37. 37. Step 6 Local Meets SocialTweet @SEOcom questions – Hashtag #SEOwebinar
    38. 38. Step 6: Local Meets SocialGoogle+ LocalSocial Network + Online Identity + Forced SharingTweet @SEOcom question – Hashtag #SEOwebinar
    39. 39. Summary1. Research & Setup Online Tracking, Offline Tracking & Keyword Research2. Local Search Essentials Own Your Data3. Get Your Site Right Website Optimization & Conversion Optimization4. More Citations NAP in structured & unstructured sources5. Get Reviews Start an ongoing review strategy6. Social Meets Local Stay ahead of the curve, get active on socialTweet @SEOcom question – Hashtag #SEOwebinar
    40. 40. Questions?
    41. 41. Bryan Phelps Director of Local Search Twitter.com/bryanphelps Linkedin.com/company/seo.comConnect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocomhttp://www.linkedin.com/company/seo.com
    42. 42. Visit SEO.comTweet @SEOcom questions - Hashtag #seowebinar

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