SEO Tips For 2013
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SEO Tips For 2013

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SEO Tips for 2013 - Read the full post here: http://www.seo.com/blog/seo-tips-for-2013-author-rank-cooccurrence-and-more/

SEO Tips for 2013 - Read the full post here: http://www.seo.com/blog/seo-tips-for-2013-author-rank-cooccurrence-and-more/

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SEO Tips For 2013 Presentation Transcript

  • 1. You can create andjoin communitiesbased on commoninterests.Find a niche relatedto your industry, andbuild a community offollowers.Could be some futurelink opportunitieshere!
  • 2. Search engines reward quality content. What is quality content measured by? Users engaging with brand on social media, and engaging with content through social widgets.Data from Searchmetrics
  • 3. AuthorRankmeasures thereputation andauthority of contentacross the web.Authors now havethe opportunity tobuild up theircredibility, andultimately theirAuthorRank, bypublishing highquality content. Graphic from Mike Arnesen
  • 4. Have unnatural links?Google now offers a‘disavow links’ tool inWebmaster Tools.
  • 5. Mobile search isgaining momentum.A study fromBusiness Insiderindicates there were835-million smartphone users in 2011,and global Internetusage is expected todouble by the year2015.
  • 6. Facebook’s‘EdgeRank’algorithm ischanging, andbrands willneed pay topromote theirposts.
  • 7. Don’t just build linksto your targetedpages.Traffic-drivingapproaches shouldbe implemented topages across thewebsite.
  • 8. Localbusinessesneed to havea localpresence, asmorecustomers aresearching viamobiledevices.Create andoptimize localprofiles toincreasevisibility.
  • 9. Anchor text is giving wayto other ranking signals,and one that isbecoming important is‘co-occurrence’.Read more about this athttp://goo.gl/Oskqq
  • 10. Personamodeling,creating andnuturingrelationshipsandexceptionalcontent helpdrive naturallinks andtraffic overtime.
  • 11. Stretch your content across multiple platforms by re-purposing it. You can turn an image info-graphic into a video info-graphic.Video info-graphic by Rufus Blacklock