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SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
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SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation

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This is the presentation that Ash Buckles, President of SEO.com gave at Pubcon 2012 on Day 3, October 17th.

This is the presentation that Ash Buckles, President of SEO.com gave at Pubcon 2012 on Day 3, October 17th.

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  • Introduction about me and us
  • KWR (content) Social (community) KPIS/Reporting/Measurement
  • Transcript

    1. SEO Principles vs.Strategy & TacticsPresented by: Ash Buckles
    2. Principles of SEO
    3. Planning & Execution Principles Principles
    4. Site Architecture
    5. Page StructurePage Title Page TitleHeadingsHeadings Content Content
    6. Page StructureHeadingsHeadings Images Images Links LinksContentContent
    7. Site NavigationNavigationNavigation
    8. Internal Links Internal Internal Links Links
    9. XML Sitemaps Example Sitemap
    10. XML Sitemaps Images Images Video Video News News Mobile Mobile google.com/webmasters
    11. Meta Robots & Robots.txt<meta name=“robots” content=“index,follow” /> Robots.txt Example File
    12. Rel=author YourContent (up to 15x more clicks)
    13. +1 Implementation+1 and +1 andShare Share
    14. Structured Data
    15. Schema-Creator.org
    16. Page Speed Goal
    17. Content
    18. Readable Content
    19. Readable Content
    20. Readable Content
    21. Natural Content
    22. Natural Content
    23. Natural Content Links Links
    24. Keyword Research http://slidesha.re/SQkPGE
    25. Keyword Research Map URLs
    26. Idea Generation
    27. Community
    28. Blogs Blogs Social Social Apps Apps CommunityForums Forums Monitoring Monitoring Knowledge Knowledge Base Base Reviews Reviews
    29. Community Goals
    30. Links
    31. Reclaim Links 301 redirect Error URL Error URL New URL New URL/product/old /product/new
    32. Strengthen Your Link Portfolio
    33. Disavow Links http://bit.ly/disavow-links
    34. Blogging Blogging Video Video Social Social Email Email Attract Links Webinars Webinars Naturally Blog BlogCommentsComments PR PR Content Content Repurposing Repurposing Infographics Infographics
    35. Thank You Ash Buckles President Twitter: @ashbuckles #seochatThursday 11 am Mountain

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