Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
Large companies are joining. Using Pinterest to show their products, industry, related images, etc.
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Entered the scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me!@atraine / @matt_siltala
• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011@atraine / @matt_siltala
• Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S. Source:TechCrunch@atraine / @matt_siltala
116% traffic growth in 2012 to 21.2M, 75% user growth@atraine / @matt_siltala Source: DOMO
Percent of Pinterest users that are female@atraine / @matt_siltala
Percentage of Pinterest users Between 25-55 yrs old Source: Mashable@atraine / @matt_siltala
Pinterest now the 4th largest organic traffic driver worldwide@atraine / @matt_siltala
•Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)...@atraine / @matt_siltala
•We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.@atraine / @matt_siltala
Real Time Spying • What’s Hot Right Now! • What’s getting the most comments? • Who is pinning? (Find Influencers) • Prices/Specials/Offers/Contests? • Ideas? • Content Ideas@atraine / @matt_siltala
Finding Influencers Tools for finding out how powerful a Pinterest user is: • PinReach • PinPuff@atraine / @matt_siltala
Other Free Facts and Tricks http://pinterest.com/source/YOURWEBSITE.com If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)@atraine / @matt_siltala
DOWNLOAD OUR LATEST EBOOK FOR FREE! http://bit.ly/Pinterest10stepLearn how to drive traffic to your Website and increase sales Through Pinterest marketing@atraine / @matt_siltala
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