The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013

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  • Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
  • Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
  • Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
  • This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
  • This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
  • And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
  • Large companies are joining. Using Pinterest to show their products, industry, related images, etc.
  • The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013

    1. 1. @atraine / @matt_siltala
    2. 2. RECORDING PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR@atraine / @matt_siltala
    3. 3. PLEASE PARTICIPATE TWEET QUESTIONS TO @SEOCOM AND USE #PinterestEffect HASHTAG OR USE THE CHAT IN THE ROOM Best Questions / Comments May Earn You An SEO.com Bag O’ Swag!@atraine / @matt_siltala
    4. 4. DOWNLOAD OUR LATEST EBOOK FOR FREE!Learn how to drive traffic to your Website and increase sales Through Pinterest marketing@atraineStay Tuned / @matt_siltala For Link!
    5. 5. Entered the scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me!@atraine / @matt_siltala
    6. 6. • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011@atraine / @matt_siltala
    7. 7. • Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S. Source:TechCrunch@atraine / @matt_siltala
    8. 8. 116% traffic growth in 2012 to 21.2M, 75% user growth@atraine / @matt_siltala Source: DOMO
    9. 9. Percent of Pinterest users that are female@atraine / @matt_siltala
    10. 10. Percentage of Pinterest users Between 25-55 yrs old Source: Mashable@atraine / @matt_siltala
    11. 11. Pinterest now the 4th largest organic traffic driver worldwide@atraine / @matt_siltala
    12. 12. @atraine / @matt_siltala
    13. 13. @atraine / @matt_siltala
    14. 14. SEO.com has boards highlighting company info, helpful Information, marketing tips, and more.@atraine / @matt_siltala
    15. 15. Avalaunch Media uses Pinterest to highlight recent content marketing and infographic pieces we created / promoted@atraine / @matt_siltala
    16. 16. Hapari blew through inventory this year using Pinterest boards to highlight product lines and used infographics@atraine / @matt_siltala
    17. 17. Utah based ZAGG features products, gadgets, other related things@atraine / @matt_siltala
    18. 18. Sephora integrated Pin It buttons on every product on their site. They also created employee managed boards and Holiday boards.@atraine / @matt_siltala
    19. 19. @atraine / @matt_siltala
    20. 20. @atraine / @matt_siltala
    21. 21. GET CREATIVE@atraine / @matt_siltala
    22. 22. @atraine / @matt_siltala
    23. 23. @atraine / @matt_siltala
    24. 24. @atraine / @matt_siltala
    25. 25. @atraine / @matt_siltala
    26. 26. @atraine / @matt_siltala
    27. 27. •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)...@atraine / @matt_siltala
    28. 28. •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.@atraine / @matt_siltala
    29. 29. @atraine / @matt_siltala
    30. 30. @atraine / @matt_siltala
    31. 31. @atraine / @matt_siltala
    32. 32. @atraine / @matt_siltala
    33. 33. TIME ON SITE ~ 10 Second ~ 10 Minutes@atraine / @matt_siltala
    34. 34. Hubs For Intel: •Content •Products •Influencers •Trends@atraine / @matt_siltala
    35. 35. Tools Use Tools to spy on all the hubs.@atraine / @matt_siltala
    36. 36. My Favorite - Lets Start With The Best@atraine / @matt_siltala
    37. 37. Real Time “Alerts”@atraine / @matt_siltala
    38. 38. @atraine / @matt_siltala
    39. 39. @atraine / @matt_siltala
    40. 40. @atraine / @matt_siltala
    41. 41. Real Time Spying • What’s Hot Right Now! • What’s getting the most comments? • Who is pinning? (Find Influencers) • Prices/Specials/Offers/Contests? • Ideas? • Content Ideas@atraine / @matt_siltala
    42. 42. Finding Influencers Tools for finding out how powerful a Pinterest user is: • PinReach • PinPuff@atraine / @matt_siltala
    43. 43. @atraine / @matt_siltala
    44. 44. @atraine / @matt_siltala
    45. 45. Analytics Fully integrated analytics platform for Pinterest Pinerly http://pinerly.com/pinalytics@atraine / @matt_siltala
    46. 46. @atraine / @matt_siltala
    47. 47. Competitive Intel & Research Do Better. Do More. •Repinly •Find Influencers •See Trends@atraine / @matt_siltala
    48. 48. @atraine / @matt_siltala
    49. 49. @atraine / @matt_siltala
    50. 50. @atraine / @matt_siltala
    51. 51. @atraine / @matt_siltala
    52. 52. @atraine / @matt_siltala
    53. 53. Other Free Facts and Tricks http://pinterest.com/source/YOURWEBSITE.com If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)@atraine / @matt_siltala
    54. 54. @atraine / @matt_siltala
    55. 55. @atraine / @matt_siltala
    56. 56. @atraine / @matt_siltala
    57. 57. Use This Tool: • What Images Get Most Comments •Who Is Your True Audience • Board Names • Who to contact@atraine / @matt_siltala
    58. 58. Case Study: Content idea gained that helped make the sale@atraine / @matt_siltala
    59. 59. @atraine / @matt_siltala
    60. 60. @atraine / @matt_siltala
    61. 61. Results: (so far from this campaign) Over $30,000 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit@atraine / @matt_siltala
    62. 62. Thank You!Andrew Melcior Matt Siltala @atraine @Matt_Siltala@atraine / @matt_siltala
    63. 63. @atraine / @matt_siltala
    64. 64. DOWNLOAD OUR LATEST EBOOK FOR FREE! http://bit.ly/Pinterest10stepLearn how to drive traffic to your Website and increase sales Through Pinterest marketing@atraine / @matt_siltala
    65. 65. OUR NEXT Registration Details WEBINAR Coming Soon February 27, 2013 11AM MST / 1PM EST Special Guest Elisabeth Osmeloski Executive Features Editor at Marketing Land President of Utah’s Association For@atraine / Marketing Professionals SLCSEM.org Search @matt_siltala
    66. 66. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM@atraine / @matt_siltala
    67. 67. THANK YOU FOR ATTENDING Any questions or comments please connect: doc@seo.com @iGoByDoc http://www.linkedin.com/in/igobydoc/ @SEOcom@atraine / @matt_siltala

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