The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013
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The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013

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  • Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
  • Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
  • Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
  • This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
  • This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
  • And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
  • Large companies are joining. Using Pinterest to show their products, industry, related images, etc.

Transcript

  • 1. @atraine / @matt_siltala
  • 2. RECORDING PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR@atraine / @matt_siltala
  • 3. PLEASE PARTICIPATE TWEET QUESTIONS TO @SEOCOM AND USE #PinterestEffect HASHTAG OR USE THE CHAT IN THE ROOM Best Questions / Comments May Earn You An SEO.com Bag O’ Swag!@atraine / @matt_siltala
  • 4. DOWNLOAD OUR LATEST EBOOK FOR FREE!Learn how to drive traffic to your Website and increase sales Through Pinterest marketing@atraineStay Tuned / @matt_siltala For Link!
  • 5. Entered the scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me!@atraine / @matt_siltala
  • 6. • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011@atraine / @matt_siltala
  • 7. • Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S. Source:TechCrunch@atraine / @matt_siltala
  • 8. 116% traffic growth in 2012 to 21.2M, 75% user growth@atraine / @matt_siltala Source: DOMO
  • 9. Percent of Pinterest users that are female@atraine / @matt_siltala
  • 10. Percentage of Pinterest users Between 25-55 yrs old Source: Mashable@atraine / @matt_siltala
  • 11. Pinterest now the 4th largest organic traffic driver worldwide@atraine / @matt_siltala
  • 12. @atraine / @matt_siltala
  • 13. @atraine / @matt_siltala
  • 14. SEO.com has boards highlighting company info, helpful Information, marketing tips, and more.@atraine / @matt_siltala
  • 15. Avalaunch Media uses Pinterest to highlight recent content marketing and infographic pieces we created / promoted@atraine / @matt_siltala
  • 16. Hapari blew through inventory this year using Pinterest boards to highlight product lines and used infographics@atraine / @matt_siltala
  • 17. Utah based ZAGG features products, gadgets, other related things@atraine / @matt_siltala
  • 18. Sephora integrated Pin It buttons on every product on their site. They also created employee managed boards and Holiday boards.@atraine / @matt_siltala
  • 19. @atraine / @matt_siltala
  • 20. @atraine / @matt_siltala
  • 21. GET CREATIVE@atraine / @matt_siltala
  • 22. @atraine / @matt_siltala
  • 23. @atraine / @matt_siltala
  • 24. @atraine / @matt_siltala
  • 25. @atraine / @matt_siltala
  • 26. @atraine / @matt_siltala
  • 27. •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)...@atraine / @matt_siltala
  • 28. •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.@atraine / @matt_siltala
  • 29. @atraine / @matt_siltala
  • 30. @atraine / @matt_siltala
  • 31. @atraine / @matt_siltala
  • 32. @atraine / @matt_siltala
  • 33. TIME ON SITE ~ 10 Second ~ 10 Minutes@atraine / @matt_siltala
  • 34. Hubs For Intel: •Content •Products •Influencers •Trends@atraine / @matt_siltala
  • 35. Tools Use Tools to spy on all the hubs.@atraine / @matt_siltala
  • 36. My Favorite - Lets Start With The Best@atraine / @matt_siltala
  • 37. Real Time “Alerts”@atraine / @matt_siltala
  • 38. @atraine / @matt_siltala
  • 39. @atraine / @matt_siltala
  • 40. @atraine / @matt_siltala
  • 41. Real Time Spying • What’s Hot Right Now! • What’s getting the most comments? • Who is pinning? (Find Influencers) • Prices/Specials/Offers/Contests? • Ideas? • Content Ideas@atraine / @matt_siltala
  • 42. Finding Influencers Tools for finding out how powerful a Pinterest user is: • PinReach • PinPuff@atraine / @matt_siltala
  • 43. @atraine / @matt_siltala
  • 44. @atraine / @matt_siltala
  • 45. Analytics Fully integrated analytics platform for Pinterest Pinerly http://pinerly.com/pinalytics@atraine / @matt_siltala
  • 46. @atraine / @matt_siltala
  • 47. Competitive Intel & Research Do Better. Do More. •Repinly •Find Influencers •See Trends@atraine / @matt_siltala
  • 48. @atraine / @matt_siltala
  • 49. @atraine / @matt_siltala
  • 50. @atraine / @matt_siltala
  • 51. @atraine / @matt_siltala
  • 52. @atraine / @matt_siltala
  • 53. Other Free Facts and Tricks http://pinterest.com/source/YOURWEBSITE.com If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)@atraine / @matt_siltala
  • 54. @atraine / @matt_siltala
  • 55. @atraine / @matt_siltala
  • 56. @atraine / @matt_siltala
  • 57. Use This Tool: • What Images Get Most Comments •Who Is Your True Audience • Board Names • Who to contact@atraine / @matt_siltala
  • 58. Case Study: Content idea gained that helped make the sale@atraine / @matt_siltala
  • 59. @atraine / @matt_siltala
  • 60. @atraine / @matt_siltala
  • 61. Results: (so far from this campaign) Over $30,000 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit@atraine / @matt_siltala
  • 62. Thank You!Andrew Melcior Matt Siltala @atraine @Matt_Siltala@atraine / @matt_siltala
  • 63. @atraine / @matt_siltala
  • 64. DOWNLOAD OUR LATEST EBOOK FOR FREE! http://bit.ly/Pinterest10stepLearn how to drive traffic to your Website and increase sales Through Pinterest marketing@atraine / @matt_siltala
  • 65. OUR NEXT Registration Details WEBINAR Coming Soon February 27, 2013 11AM MST / 1PM EST Special Guest Elisabeth Osmeloski Executive Features Editor at Marketing Land President of Utah’s Association For@atraine / Marketing Professionals SLCSEM.org Search @matt_siltala
  • 66. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM@atraine / @matt_siltala
  • 67. THANK YOU FOR ATTENDING Any questions or comments please connect: doc@seo.com @iGoByDoc http://www.linkedin.com/in/igobydoc/ @SEOcom@atraine / @matt_siltala