Redesign Your Website: When, Why and How | SEO.com

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Watch the recorded replay of this live webinar with Greg Shuey here: http://bit.ly/Hcfwht

Discover when, why, and how you might need to rework your website and explore new opportunities for improvement in our upcoming webinar. Stay ahead of the competition by learning about powerful tools and adjustments you can make to your website in order to solidify your position online.

If you want to yield the best results possible, register for the webinar Redesign Your Website: When, Why, and How now. Find out the best techniques that will help you increase your influence and what it takes to achieve higher rankings.

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Redesign Your Website: When, Why and How | SEO.com

  1. 1. Redesign Your Website: When, Why, and How
  2. 2. Comments & Questions During Webinar• GoToWebinar Chat Room• Twitter – Tweet @SEOcom• Use #SEOwebinar hashtagTweet @SEOcom questions – Hashtag #seowebinar
  3. 3. Greg ShueyVP of Client Services – SEO.com
  4. 4. About SEO.comTweet @SEOcom questions - Hashtag #seowebinar
  5. 5. Redesigning Your Website• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your WebsiteTweet @SEOcom questions - Hashtag #seowebinar
  6. 6. When To Redesign
  7. 7. When To Redesign 39% of marketers feel a company should redesign their website every 13-24 months... 29% of marketers feel a website should be re-designed every 25-36 monthsSource: http://www.slideshare.net/HubSpot/the-science-of-website-redesign Tweet @SEOcom questions - Hashtag #seowebinar
  8. 8. Why Redesign?
  9. 9. Why Redesign?• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or salesTweet @SEOcom questions - Hashtag #seowebinar
  10. 10. How To Redesign
  11. 11. Design For UsersTweet @SEOcom questions - Hashtag #seowebinar
  12. 12. UsabilityYour website should help users find what they are looking forthrough a good navigation and internal link structure Tweet @SEOcom questions - Hashtag #seowebinar
  13. 13. Usability Your website should help answer questions your users have or solve their problems.Tweet @SEOcom questions - Hashtag #seowebinar
  14. 14. Usability Your website should have visible calls to action to help guide them to their solution.Tweet @SEOcom questions - Hashtag #seowebinar
  15. 15. UsabilityTweet @SEOcom questions - Hashtag #seowebinar
  16. 16. UsabilityTweet @SEOcom questions - Hashtag #seowebinar
  17. 17. Site Content• Provide content that helps answer a question or provides a solution to a problem• Concise content – Get to the point quickly – Cut out unnecessary information – Use easy-to-understand, shorter, common words and phrases – Avoid long paragraphs and sentencesTweet @SEOcom questions - Hashtag #seowebinar
  18. 18. Site Content Use Headings To Break Up ContentTweet @SEOcom questions - Hashtag #seowebinar
  19. 19. Site Content Help Users Scan Content QuicklySource: http://mashable.com/2011/09/12/website-usability-tips/ Tweet @SEOcom questions - Hashtag #seowebinar
  20. 20. Site Content Use Bulleted ListsTweet @SEOcom questions - Hashtag #seowebinar
  21. 21. Social Awareness / SharingTweet @SEOcom questions - Hashtag #seowebinar
  22. 22. Social Awareness / SharingTweet @SEOcom questions - Hashtag #seowebinar
  23. 23. Social Awareness / SharingTweet @SEOcom questions - Hashtag #seowebinar
  24. 24. Structure For CrawlersTweet @SEOcom questions - Hashtag #seowebinar
  25. 25. WordPress • SEO Friendly • Plugins = Supercharged SEOTweet @SEOcom questions - Hashtag #seowebinar
  26. 26. WordPressTweet @SEOcom questions - Hashtag #seowebinar
  27. 27. SEO WordPress PluginsTweet @SEOcom questions - Hashtag #seowebinar
  28. 28. SEO WordPress Plugins• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link CheckerTweet @SEOcom questions - Hashtag #seowebinar
  29. 29. AttributionTweet @SEOcom questions - Hashtag #seowebinar
  30. 30. Google Analytics• Proper Installation – Updated code in the footer• Lead Tracking• Ecommerce TrackingTweet @SEOcom questions - Hashtag #seowebinar
  31. 31. NavigationTweet @SEOcom questions - Hashtag #seowebinar
  32. 32. URL Structurehttp://www.seo.com/learn-how-to-do-seo/ VShttp://www.seo.com/learnhowtodoseo76484.html?39872 Tweet @SEOcom questions - Hashtag #seowebinar
  33. 33. Internal LinkingTweet @SEOcom questions - Hashtag #seowebinar
  34. 34. Internal Linking• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content is aboutTweet @SEOcom questions - Hashtag #seowebinar
  35. 35. Schema Markup This site (schema.org) provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages…. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.Tweet @SEOcom questions - Hashtag #seowebinar
  36. 36. Schema Markup• Products• Locations• Events• Person• ReviewsTweet @SEOcom questions - Hashtag #seowebinar
  37. 37. Authorship MarkupTweet @SEOcom questions - Hashtag #seowebinar
  38. 38. Conclusion• When To Redesign Your Website – Every 1-3 Years• Why You Should Redesign Your Website – Usability, professional, branding, customization, lead gen• How To Redesign Your Website – User Friendly – SEO FriendlyTweet @SEOcom questions - Hashtag #seowebinar
  39. 39. Questions?
  40. 40. Thanks!!!Greg ShueyVP Client ServicesTwitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03Download my slides: http://bit.ly/seowebsiteredesignConnect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocom

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