Social Media<br />Vince Blackham<br />Director of Social Media<br />
What We’ll be Covering<br /><ul><li>Social media types
Benefits of each
Reaching large audience
Hundreds of millions of users
Easy to start & manage
ROI from social</li></li></ul><li>Why Social Media?<br />
Where Social Media is Going<br />
What Social Media Sites?<br />
Types of Social Media<br />
Benefits of Twitter<br /><ul><li>Managing your brand and building a network of followers
Great way of interacting and engaging with direct and potential customers within your demographic
Profiles can easily rank for your business name, preventing negative results in the engines from showing</li></li></ul><li...
Viral Marketing<br />
Benefits of Viral Marketing<br /><ul><li>Reaching the “front page” of these sites will expose your brand to thousands of v...
Due to amount of exposure, large amounts of natural links will also be acquired, thus benefiting your SEO efforts
Also increases the “authority” of your site, making it easier to rank for your keywords</li></li></ul><li>Twitter<br /><ul...
140 characters + Images & Video
Brand management tool
Ranking factors for business name
Direct engagement with followers
ROI measurement</li></li></ul><li>Twitter in Action<br />Workshop Link<br />
Twitter for Larger Businesses<br />
Twitter in Action<br />positive<br />reactions<br />
Twitter for Larger Businesses<br /><ul><li>Larger companies can use it to spot trends in their business name or product
Direct engagement with customers makes you a more personable brand
Helps you in testing, evaluating and improving your product and/or service</li></li></ul><li>Twitter for E-Commerce<br />
Twitter Contests<br />
Twitter ROI<br /><ul><li>Increased number of Twitter followers, which equates to increased amount of influence
Follower participation
Qualified traffic
Brand exposure
Unique links</li></li></ul><li>Facebook in Action<br />
Facebook Benefits<br /><ul><li>Brand Management
Preventative SEO
Deeper engagement with “Fans”
Easy to measure progress & ROI</li></li></ul><li>Facebook for Larger Businesses<br />
Facebook for E-Commerce<br />
Facebook Contests for E-Commerce<br />
Give them what they want!<br />
Facebook Ads<br /><ul><li>Connect with over 400 million active Facebook users
Location, location, location!
Specific demographics (Gender, Age, Education, Relationship, etc.)</li></li></ul><li>LinkedIn<br />
LinkedIn Business Profiles<br />
LinkedIn<br /><ul><li>Over 35 million business professionals
Allows you to build a powerful network
Colleagues
Clients
Local business owners
Niche industry leaders</li></li></ul><li>LinkedIn Pages per Visitor<br />
Linked in Avg. Time on Site<br />
LinkedIn Conversion Rate<br />
Viral Marketing Basics<br /><ul><li>Get a blog!
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Introduction to Social Media for Businesses

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Vince Blackham gives an introduction about how to implement social media into any size business, how to maximize efforts and how to measure ROI.

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Introduction to Social Media for Businesses

  1. 1. Social Media<br />Vince Blackham<br />Director of Social Media<br />
  2. 2. What We’ll be Covering<br /><ul><li>Social media types
  3. 3. Benefits of each
  4. 4. Reaching large audience
  5. 5. Hundreds of millions of users
  6. 6. Easy to start & manage
  7. 7. ROI from social</li></li></ul><li>Why Social Media?<br />
  8. 8. Where Social Media is Going<br />
  9. 9. What Social Media Sites?<br />
  10. 10. Types of Social Media<br />
  11. 11. Benefits of Twitter<br /><ul><li>Managing your brand and building a network of followers
  12. 12. Great way of interacting and engaging with direct and potential customers within your demographic
  13. 13. Profiles can easily rank for your business name, preventing negative results in the engines from showing</li></li></ul><li>Branding Benefits<br />
  14. 14. Viral Marketing<br />
  15. 15. Benefits of Viral Marketing<br /><ul><li>Reaching the “front page” of these sites will expose your brand to thousands of visitors
  16. 16. Due to amount of exposure, large amounts of natural links will also be acquired, thus benefiting your SEO efforts
  17. 17. Also increases the “authority” of your site, making it easier to rank for your keywords</li></li></ul><li>Twitter<br /><ul><li>“Blogging for people with ADD”
  18. 18. 140 characters + Images & Video
  19. 19. Brand management tool
  20. 20. Ranking factors for business name
  21. 21. Direct engagement with followers
  22. 22. ROI measurement</li></li></ul><li>Twitter in Action<br />Workshop Link<br />
  23. 23. Twitter for Larger Businesses<br />
  24. 24. Twitter in Action<br />positive<br />reactions<br />
  25. 25. Twitter for Larger Businesses<br /><ul><li>Larger companies can use it to spot trends in their business name or product
  26. 26. Direct engagement with customers makes you a more personable brand
  27. 27. Helps you in testing, evaluating and improving your product and/or service</li></li></ul><li>Twitter for E-Commerce<br />
  28. 28. Twitter Contests<br />
  29. 29. Twitter ROI<br /><ul><li>Increased number of Twitter followers, which equates to increased amount of influence
  30. 30. Follower participation
  31. 31. Qualified traffic
  32. 32. Brand exposure
  33. 33. Unique links</li></li></ul><li>Facebook in Action<br />
  34. 34. Facebook Benefits<br /><ul><li>Brand Management
  35. 35. Preventative SEO
  36. 36. Deeper engagement with “Fans”
  37. 37. Easy to measure progress & ROI</li></li></ul><li>Facebook for Larger Businesses<br />
  38. 38. Facebook for E-Commerce<br />
  39. 39. Facebook Contests for E-Commerce<br />
  40. 40. Give them what they want!<br />
  41. 41. Facebook Ads<br /><ul><li>Connect with over 400 million active Facebook users
  42. 42. Location, location, location!
  43. 43. Specific demographics (Gender, Age, Education, Relationship, etc.)</li></li></ul><li>LinkedIn<br />
  44. 44. LinkedIn Business Profiles<br />
  45. 45. LinkedIn<br /><ul><li>Over 35 million business professionals
  46. 46. Allows you to build a powerful network
  47. 47. Colleagues
  48. 48. Clients
  49. 49. Local business owners
  50. 50. Niche industry leaders</li></li></ul><li>LinkedIn Pages per Visitor<br />
  51. 51. Linked in Avg. Time on Site<br />
  52. 52. LinkedIn Conversion Rate<br />
  53. 53. Viral Marketing Basics<br /><ul><li>Get a blog!
  54. 54. Start to use it and update regularly
  55. 55. Promote via Twitter & Facebook
  56. 56. Integrate your social profiles on your blog</li></li></ul><li>Starting Off Right<br /><ul><li>Start with a more focused social news site related to your industry
  57. 57. Google “Social News Sites”
  58. 58. Why the focus?
  59. 59. Easier to promote, even with new accounts
  60. 60. Focused user base and demographic
  61. 61. Better chance of being seen</li></li></ul><li>Blog Power<br />
  62. 62. Sphinn<br /><ul><li>Over 1,000 unique visitors on 1st day
  63. 63. Large number of tweets and re-tweets
  64. 64. Generated 2 new leads
  65. 65. Over 1,400 links!!</li></li></ul><li>StumbleUpon<br /><ul><li>Sign Up
  66. 66. Download the toolbar
  67. 67. Promote yours and others’ stories</li></li></ul><li>StumbleUpon Ads<br />5 Cents/Visitor!<br />
  68. 68. Major Viral Promotion<br />
  69. 69. Choose a Popular Format<br /><ul><li>Top 10 Lists</li></li></ul><li>Choose a Popular Format<br /><ul><li>Comparison posts</li></li></ul><li>Choose a Popular Format<br /><ul><li>How-To’s</li></li></ul><li>Viral Marketing<br /><ul><li>230 Comments on the post
  70. 70. Over 600 Comments on Digg
  71. 71. Over 1,100 links to this post alone!
  72. 72. Ranks for several “paycheck” related keywords with minimal SEO doneto it</li></li></ul><li>Getting Social with Yelp<br />
  73. 73. Location-Based Marketing<br />
  74. 74. Why Foursquare?<br /><ul><li>Word-of-mouth marketing
  75. 75. Customer loyalty and rewards
  76. 76. Recommendations from your best customers</li></li></ul><li>Give Rewards to Regulars<br />
  77. 77. Use Twitter to Promote<br />
  78. 78. Location-Based Marketing<br />Ideas:<br /><ul><li>Encourage customers to come back (former Mayors, etc)
  79. 79. Create activities on slow nights
  80. 80. Connect with newcomers to encourage return visits
  81. 81. Connect with local businesses for discounts to users who purchase your service (for those without a location)</li></li></ul><li>Social Media Challenges<br />
  82. 82. Social Media Metrics<br />
  83. 83. <ul><li>Install Statistical Trackers in your Website
  84. 84. Google Analytics
  85. 85. BLVDStatus.com
  86. 86. CrazyEgg.com
  87. 87. Analyze Traffic on a Daily & Weekly Basis
  88. 88. Interact with your followers to gain better perspective</li></ul>Simple Solutions<br />
  89. 89. <ul><li>Contact me for a free social media consultation
  90. 90. Analysis of current social profiles
  91. 91. Recommendations for better ROI
  92. 92. Help in getting started and maximizing efforts
  93. 93. Contact vince@seo.com</li></ul>Free Social Media Consultation<br />
  94. 94. Q&A<br />
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