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Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
Introduction to Social Media for Businesses
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Introduction to Social Media for Businesses

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Vince Blackham gives an introduction about how to implement social media into any size business, how to maximize efforts and how to measure ROI.

Vince Blackham gives an introduction about how to implement social media into any size business, how to maximize efforts and how to measure ROI.

Published in: Self Improvement
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Transcript

  • 1. Social Media<br />Vince Blackham<br />Director of Social Media<br />
  • 2. What We’ll be Covering<br /><ul><li>Social media types
  • 3. Benefits of each
  • 4. Reaching large audience
  • 5. Hundreds of millions of users
  • 6. Easy to start &amp; manage
  • 7. ROI from social</li></li></ul><li>Why Social Media?<br />
  • 8. Where Social Media is Going<br />
  • 9. What Social Media Sites?<br />
  • 10. Types of Social Media<br />
  • 11. Benefits of Twitter<br /><ul><li>Managing your brand and building a network of followers
  • 12. Great way of interacting and engaging with direct and potential customers within your demographic
  • 13. Profiles can easily rank for your business name, preventing negative results in the engines from showing</li></li></ul><li>Branding Benefits<br />
  • 14. Viral Marketing<br />
  • 15. Benefits of Viral Marketing<br /><ul><li>Reaching the “front page” of these sites will expose your brand to thousands of visitors
  • 16. Due to amount of exposure, large amounts of natural links will also be acquired, thus benefiting your SEO efforts
  • 17. Also increases the “authority” of your site, making it easier to rank for your keywords</li></li></ul><li>Twitter<br /><ul><li>“Blogging for people with ADD”
  • 18. 140 characters + Images &amp; Video
  • 19. Brand management tool
  • 20. Ranking factors for business name
  • 21. Direct engagement with followers
  • 22. ROI measurement</li></li></ul><li>Twitter in Action<br />Workshop Link<br />
  • 23. Twitter for Larger Businesses<br />
  • 24. Twitter in Action<br />positive<br />reactions<br />
  • 25. Twitter for Larger Businesses<br /><ul><li>Larger companies can use it to spot trends in their business name or product
  • 26. Direct engagement with customers makes you a more personable brand
  • 27. Helps you in testing, evaluating and improving your product and/or service</li></li></ul><li>Twitter for E-Commerce<br />
  • 28. Twitter Contests<br />
  • 29. Twitter ROI<br /><ul><li>Increased number of Twitter followers, which equates to increased amount of influence
  • 30. Follower participation
  • 31. Qualified traffic
  • 32. Brand exposure
  • 33. Unique links</li></li></ul><li>Facebook in Action<br />
  • 34. Facebook Benefits<br /><ul><li>Brand Management
  • 35. Preventative SEO
  • 36. Deeper engagement with “Fans”
  • 37. Easy to measure progress &amp; ROI</li></li></ul><li>Facebook for Larger Businesses<br />
  • 38. Facebook for E-Commerce<br />
  • 39. Facebook Contests for E-Commerce<br />
  • 40. Give them what they want!<br />
  • 41. Facebook Ads<br /><ul><li>Connect with over 400 million active Facebook users
  • 42. Location, location, location!
  • 43. Specific demographics (Gender, Age, Education, Relationship, etc.)</li></li></ul><li>LinkedIn<br />
  • 44. LinkedIn Business Profiles<br />
  • 45. LinkedIn<br /><ul><li>Over 35 million business professionals
  • 46. Allows you to build a powerful network
  • 47. Colleagues
  • 48. Clients
  • 49. Local business owners
  • 50. Niche industry leaders</li></li></ul><li>LinkedIn Pages per Visitor<br />
  • 51. Linked in Avg. Time on Site<br />
  • 52. LinkedIn Conversion Rate<br />
  • 53. Viral Marketing Basics<br /><ul><li>Get a blog!
  • 54. Start to use it and update regularly
  • 55. Promote via Twitter &amp; Facebook
  • 56. Integrate your social profiles on your blog</li></li></ul><li>Starting Off Right<br /><ul><li>Start with a more focused social news site related to your industry
  • 57. Google “Social News Sites”
  • 58. Why the focus?
  • 59. Easier to promote, even with new accounts
  • 60. Focused user base and demographic
  • 61. Better chance of being seen</li></li></ul><li>Blog Power<br />
  • 62. Sphinn<br /><ul><li>Over 1,000 unique visitors on 1st day
  • 63. Large number of tweets and re-tweets
  • 64. Generated 2 new leads
  • 65. Over 1,400 links!!</li></li></ul><li>StumbleUpon<br /><ul><li>Sign Up
  • 66. Download the toolbar
  • 67. Promote yours and others’ stories</li></li></ul><li>StumbleUpon Ads<br />5 Cents/Visitor!<br />
  • 68. Major Viral Promotion<br />
  • 69. Choose a Popular Format<br /><ul><li>Top 10 Lists</li></li></ul><li>Choose a Popular Format<br /><ul><li>Comparison posts</li></li></ul><li>Choose a Popular Format<br /><ul><li>How-To’s</li></li></ul><li>Viral Marketing<br /><ul><li>230 Comments on the post
  • 70. Over 600 Comments on Digg
  • 71. Over 1,100 links to this post alone!
  • 72. Ranks for several “paycheck” related keywords with minimal SEO doneto it</li></li></ul><li>Getting Social with Yelp<br />
  • 73. Location-Based Marketing<br />
  • 74. Why Foursquare?<br /><ul><li>Word-of-mouth marketing
  • 75. Customer loyalty and rewards
  • 76. Recommendations from your best customers</li></li></ul><li>Give Rewards to Regulars<br />
  • 77. Use Twitter to Promote<br />
  • 78. Location-Based Marketing<br />Ideas:<br /><ul><li>Encourage customers to come back (former Mayors, etc)
  • 79. Create activities on slow nights
  • 80. Connect with newcomers to encourage return visits
  • 81. Connect with local businesses for discounts to users who purchase your service (for those without a location)</li></li></ul><li>Social Media Challenges<br />
  • 82. Social Media Metrics<br />
  • 83. <ul><li>Install Statistical Trackers in your Website
  • 84. Google Analytics
  • 85. BLVDStatus.com
  • 86. CrazyEgg.com
  • 87. Analyze Traffic on a Daily &amp; Weekly Basis
  • 88. Interact with your followers to gain better perspective</li></ul>Simple Solutions<br />
  • 89. <ul><li>Contact me for a free social media consultation
  • 90. Analysis of current social profiles
  • 91. Recommendations for better ROI
  • 92. Help in getting started and maximizing efforts
  • 93. Contact vince@seo.com</li></ul>Free Social Media Consultation<br />
  • 94. Q&amp;A<br />

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