Google+: The Platform for your Business - March 2013 SEO.COM Webinar

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On March 21, 2013 SEO.com held a webinar talking about Google+: The Platform Built For Your Business. http://www.seo.com/webinars/google-plus-the-platform-built-for-your-business/

We discussed the Google+ Platform, Google's World Domination Strategy, Custom Eyes (customize), Secret Tools, Measuring and course corrections ans well as answered many questions.

We provided access to a new Google+ eBook, as well as a case study from CrushIQ.

You can watch the replay and gain access to all the downloads here: http://www.seo.com/webinars/google-plus-the-platform-built-for-your-business/

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Google+: The Platform for your Business - March 2013 SEO.COM Webinar

  1. 1. WEBINAR BEGINS 1PM EST / 11AM MST
  2. 2. DARIN “DOC” BERNTSONSENIOR COMMUNITY MANAGER
  3. 3. WE’RE RECORDINGTODAY’S PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR
  4. 4. STAYTUNEDeBook + Case Study
  5. 5. JOIN THE CONVERSATION • Tweet Questions to @SEOCOM • Use #GPlusBiz Hashtag • Or Use The Webinar Q&A Best Questions / Comments May Earn You a SEO.com Bag O’ Swag! And…
  6. 6. NUMBER 99 CARL EDWARDSAUTOGRAPHED SUBWAY HAT
  7. 7. NUMBER 99 CARL EDWARDS UPS HAT (not autographed)
  8. 8. NUMBER 17 MATT KENSETHAUTOGRAPHED BEST BUY HAT WINNER OF DAYTONA 500 2012
  9. 9. LET’S GET STARTED…
  10. 10. SPECIAL GUEST PRESENTER TIM MOORE CEO, CrushIQ +Tim Moore
  11. 11. Google+ for BusinessWhat Every Marketer Needs to Must Know!
  12. 12. Platform+You / Your Business Google+ Pages for Brands / Businesses
  13. 13. GET NOTHING ELSE BUT THIS!
  14. 14. Main Points 1. The G+ Platform 2. Google’s World Domination Strategy 3. Custom Eyes 4. Secret Tools – shhhh! 5. Measuring and Course Corrections 6. So What?
  15. 15. Platform Built for Business• Start real conversations• Inspire your customers to recommend new ones• Boost the performance of your ads across the web
  16. 16. StrategyGoogle’s Reality
  17. 17. Strategy +YOU= Results • More Traffic: Personalized annotations to increase CTR. • Better Traffic: Search traffic is better qualified because the site has been recommended by a friend or contact
  18. 18. 1. If you have a website for your business, G+ integration. On It!Things you can do now
  19. 19. 2. Create your Google+ profile & get familiar with the platform. On It!Things you can do now
  20. 20. 3. Start generating and publishing interesting and informative content pertaining to you / your business; Don’t see ‘status updates’, view as media objects! On It!Things you can do now
  21. 21. Custom EyesSegment Your Circles by specific interest or criteria Repeat Customers New Customers CLEAR call to action!
  22. 22. Create more personal relationshipsvia Live Hangout ‘House Calls’.
  23. 23. Direct Connect Find Google+ pages using Google searchAs you type, top verified pages will appear in suggest
  24. 24. Measuring Ripples: Interactive graph ofpublic shares on Google+
  25. 25. Measuring Ripples: Monitor and adapt
  26. 26. Measuring Ripples:Competitor analysis by URL
  27. 27. Case StudyGoogle+ vs. Facebook Engagement http://bit.ly/gpluscasestudy
  28. 28. Case Study Howe Clothing
  29. 29. Case Study
  30. 30. “So What… I Still Don’t Get It!”
  31. 31. How-To Video Tutorials1. Set Up Your Profile 18. Mention someone in a post2. Sharing 19. +1 across the web3. Theres more to explore 20. Visibility of content4 About Circles 21. Sharebox and Notifications5. Reading and Responding 22. Start a Hangout6. Broadcast Your Hangout To The World 23. Find People You Know7. Getting Started With Hangouts On Air 24. Customize Your Settings8. Events: Introducing a new way to get together 25. Events: Share event photos instantly with Party Mode9. Introducing Google+ Events 26. Events: Make your invitations stand out10. Organize your photos 27. Events: See everyones event photos in one place12. See who a post is shared with 28. Events: Creating an event with Google+13. Edit your Photos 29. Share Photo Albums14. Manage the content in your stream 30. Hashtag Auto-Complete15. Switching between your profile and page 31. Using Photo Lightbox16. Search and trending topics17. Photo tagging These links will be clickable on Slideshare
  32. 32. Bottom LineGoogle+ Is Not Optional For BusinessWe’ve Only Just Scraped The Surface
  33. 33. DOWNLOAD OUR LATEST EBOOK FOR FREE! http://bit.ly/GPlusBiz Learn how to create and optimize a Google+ Page for your business!
  34. 34. DOWNLOAD THE CRUSHIQ G+ CASE STUDY FOR FREE! http://bit.ly/CrushIQcs
  35. 35. TIM MOORE CEO. CrushIQIntelligence for Digital Business +Tim Moore
  36. 36. QUESTIONS?
  37. 37. FREE fully functional 7-day trial! http://bit.ly/TriggerTrial
  38. 38. OUR NEXTWEBINAR April 2013 Date TBDRegistration Details Coming Soon
  39. 39. IN THE MEANTIMEDIGITAL SHERPA WEBINAR Building a Solid Local SEO Foundation w/ Tyson Hymas Director of SEO. SEO.com March 27th, 2013 1PM ESTRegister: http://bit.ly/SherpaSEO
  40. 40. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM
  41. 41. THANK YOU FOR ATTENDING Any questions or comments please connect: doc@seo.com @iGoByDochttp://www.linkedin.com/in/igobydoc/ @SEOcom

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