Google+:  The Platform for your Business - March 2013 SEO.COM Webinar
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Google+: The Platform for your Business - March 2013 SEO.COM Webinar

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On March 21, 2013 SEO.com held a webinar talking about Google+: The Platform Built For Your Business. http://www.seo.com/webinars/google-plus-the-platform-built-for-your-business/ ...

On March 21, 2013 SEO.com held a webinar talking about Google+: The Platform Built For Your Business. http://www.seo.com/webinars/google-plus-the-platform-built-for-your-business/

We discussed the Google+ Platform, Google's World Domination Strategy, Custom Eyes (customize), Secret Tools, Measuring and course corrections ans well as answered many questions.

We provided access to a new Google+ eBook, as well as a case study from CrushIQ.

You can watch the replay and gain access to all the downloads here: http://www.seo.com/webinars/google-plus-the-platform-built-for-your-business/

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Transcript

  • 1. WEBINAR BEGINS 1PM EST / 11AM MST
  • 2. DARIN “DOC” BERNTSONSENIOR COMMUNITY MANAGER
  • 3. WE’RE RECORDINGTODAY’S PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR
  • 4. STAYTUNEDeBook + Case Study
  • 5. JOIN THE CONVERSATION • Tweet Questions to @SEOCOM • Use #GPlusBiz Hashtag • Or Use The Webinar Q&A Best Questions / Comments May Earn You a SEO.com Bag O’ Swag! And…
  • 6. NUMBER 99 CARL EDWARDSAUTOGRAPHED SUBWAY HAT
  • 7. NUMBER 99 CARL EDWARDS UPS HAT (not autographed)
  • 8. NUMBER 17 MATT KENSETHAUTOGRAPHED BEST BUY HAT WINNER OF DAYTONA 500 2012
  • 9. LET’S GET STARTED…
  • 10. SPECIAL GUEST PRESENTER TIM MOORE CEO, CrushIQ +Tim Moore
  • 11. Google+ for BusinessWhat Every Marketer Needs to Must Know!
  • 12. Platform+You / Your Business Google+ Pages for Brands / Businesses
  • 13. GET NOTHING ELSE BUT THIS!
  • 14. Main Points 1. The G+ Platform 2. Google’s World Domination Strategy 3. Custom Eyes 4. Secret Tools – shhhh! 5. Measuring and Course Corrections 6. So What?
  • 15. Platform Built for Business• Start real conversations• Inspire your customers to recommend new ones• Boost the performance of your ads across the web
  • 16. StrategyGoogle’s Reality
  • 17. Strategy +YOU= Results • More Traffic: Personalized annotations to increase CTR. • Better Traffic: Search traffic is better qualified because the site has been recommended by a friend or contact
  • 18. 1. If you have a website for your business, G+ integration. On It!Things you can do now
  • 19. 2. Create your Google+ profile & get familiar with the platform. On It!Things you can do now
  • 20. 3. Start generating and publishing interesting and informative content pertaining to you / your business; Don’t see ‘status updates’, view as media objects! On It!Things you can do now
  • 21. Custom EyesSegment Your Circles by specific interest or criteria Repeat Customers New Customers CLEAR call to action!
  • 22. Create more personal relationshipsvia Live Hangout ‘House Calls’.
  • 23. Direct Connect Find Google+ pages using Google searchAs you type, top verified pages will appear in suggest
  • 24. Measuring Ripples: Interactive graph ofpublic shares on Google+
  • 25. Measuring Ripples: Monitor and adapt
  • 26. Measuring Ripples:Competitor analysis by URL
  • 27. Case StudyGoogle+ vs. Facebook Engagement http://bit.ly/gpluscasestudy
  • 28. Case Study Howe Clothing
  • 29. Case Study
  • 30. “So What… I Still Don’t Get It!”
  • 31. How-To Video Tutorials1. Set Up Your Profile 18. Mention someone in a post2. Sharing 19. +1 across the web3. Theres more to explore 20. Visibility of content4 About Circles 21. Sharebox and Notifications5. Reading and Responding 22. Start a Hangout6. Broadcast Your Hangout To The World 23. Find People You Know7. Getting Started With Hangouts On Air 24. Customize Your Settings8. Events: Introducing a new way to get together 25. Events: Share event photos instantly with Party Mode9. Introducing Google+ Events 26. Events: Make your invitations stand out10. Organize your photos 27. Events: See everyones event photos in one place12. See who a post is shared with 28. Events: Creating an event with Google+13. Edit your Photos 29. Share Photo Albums14. Manage the content in your stream 30. Hashtag Auto-Complete15. Switching between your profile and page 31. Using Photo Lightbox16. Search and trending topics17. Photo tagging These links will be clickable on Slideshare
  • 32. Bottom LineGoogle+ Is Not Optional For BusinessWe’ve Only Just Scraped The Surface
  • 33. DOWNLOAD OUR LATEST EBOOK FOR FREE! http://bit.ly/GPlusBiz Learn how to create and optimize a Google+ Page for your business!
  • 34. DOWNLOAD THE CRUSHIQ G+ CASE STUDY FOR FREE! http://bit.ly/CrushIQcs
  • 35. TIM MOORE CEO. CrushIQIntelligence for Digital Business +Tim Moore
  • 36. QUESTIONS?
  • 37. FREE fully functional 7-day trial! http://bit.ly/TriggerTrial
  • 38. OUR NEXTWEBINAR April 2013 Date TBDRegistration Details Coming Soon
  • 39. IN THE MEANTIMEDIGITAL SHERPA WEBINAR Building a Solid Local SEO Foundation w/ Tyson Hymas Director of SEO. SEO.com March 27th, 2013 1PM ESTRegister: http://bit.ly/SherpaSEO
  • 40. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM
  • 41. THANK YOU FOR ATTENDING Any questions or comments please connect: doc@seo.com @iGoByDochttp://www.linkedin.com/in/igobydoc/ @SEOcom