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When it comes to link building, the best links require communication with the webmaster. Small businesses that are trying to build links should develop and build a successful strategy that will help them communicate effectively and efficiently with other website editors.
It's common that small businesses aren't communicating through the right channel and that's where many link opportunities are missed.
Email is one of the old fashioned ways of communicating. Spam boxes get filled with guest blog requests. With this powerpoint you can see how you can use social channels to build links.
Links are still a main part of an effective online marketing strategy. If you can build the link without talking to someone, chances are millions others will have that link as well.