5 step content marketing strategy
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5 step content marketing strategy

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5 step content marketing strategy Presentation Transcript

  • 1. It’s a content revolution that marketers and writers are simultaneouslythrilled and scared about.
  • 2. It’s increasingly clear that we’ll be relying on more content-centric strategies tobolster our SEO toolsets, and that means putting more emphasis on holisticstrategies for developing that content.
  • 3.  Step 1: Clarify Your Branding Goals Step 2: Do a Company-Wide Content Survey Step 3: Identify Your Content Marketing Goals Step 4: Build A Content Roadmap Step 5: Scale The Strategy to Your Budget BONUS: Download our Free Content Calendar Template
  • 4. “Branding is inexplicably linked to the type of content that you slap that company logoon.”Learn more.
  • 5. “Find out what type of content you’re currently producing, things you haveproduced in the past, and what you have planned for the future.”Learn more.
  • 6. You want to place your content where it gets the most bang for your buck, whichmeans identifying the channels that will actually drive valuable traffic back to yourwebsite.Learn more.
  • 7. “Develop a content calendar for three, six, or 12 months out to help you visualize howyour resources are being spent and how your overall strategy is evolving.”Download our free Content Roadmap.
  • 8. “A blog, published at least three times a week, is a good place to start.”Learn more.