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Implement These 10SEO Tips, You MustPart 2                         5 Link Building                     Strategy Essentials
Comments & Questions During Webinar• GoToWebinar Chat Room• Twitter – Tweet @SEOcom• Use #SEOwebinar hashtag• We are recor...
About SEO.comTweet @SEOcom questions - Hashtag #seowebinar
Kristy NG                      SEO Managerhttp://www.linkedin.com/in/kristyng
Link Building Strategy5 FundamentalsTweet @SEOcom questions – Hashtag #SEOwebinar
5 Link Building Fundamentals1.   Have a Plan You Must2.   Put People First You Should3.   Nitty Gritty SEO… Yes4.   Stay A...
1. Have a Plan You Must
Have A Plan: Know Your Link Portfolio• SEO History• Backlink Attributes      – Branded vs. Non-Branded      – Diverse Doma...
Have A Plan: Know Your Industry• Industry blogs                                • Competition      – Thought leaders• Forum...
Have A Plan: Know Your ConsumerUnderstand Purchase Behavior                      Needs        Information    Evaluating   ...
Have A Plan: Know Your Consumer• Social NetworksTweet @SEOcom questions – Hashtag #SEOwebinar
Have A Plan: Know Your Consumer• Pinterest DemographicTweet @SEOcom questions – Hashtag #SEOwebinar
Have A Plan: Know Your Consumer• Google+ DemographicTweet @SEOcom questions – Hashtag #SEOwebinar
Have A Plan: Develop A Strategy                       Set Goals                                     Understand            ...
2. Put People First You Should
Put People First: Know Your Consumer• How to reach your consumers      – Relevant blogs      – Social networks• Types of c...
Put People First: Link Bait Types•   Infographics•   Instructographics•   Video•   Memes•   Ecards•   How To Guides•   Top...
Put People First: Link Bait Goals• Increased visibility• Social shares• Increased brand  awareness• Increased traffic• Inc...
3. Nitty Gritty SEO… Yes
Nitty Gritty SEO: Quality vs. QuantityQuality• Useful content (how to guides)• Link bait (infographics, mini graphics, vid...
Nitty Gritty SEO: Relevance vs. Authority• Relevance      – Use of anchor text      – Relevance of site vs. page• Authorit...
Nitty Gritty SEO: Follow vs. No Follow                                                PR 6                   NO FOLLOW    ...
4. Stay Active You Must
Stay Active: Reasons•   Sustaining success•   Increased visibility•   Industry changes•   Creativity•   Competition•   Tre...
Stay Active: Utilize Employees and Partners• Employees      – Guest blogging      – Blog commenting      – Industry commun...
Stay Active: Blog Engagement• Build relationships• Interact with readers• Future opportunitiesTweet @SEOcom questions – Ha...
Stay Active: Blog PostsThings To Consider:     • Understand your industry     • Understand your target market     • Write ...
5. Overdo It You Must Not
Don’t Overdo It: Avoid Link PenaltiesHow To:            • Put people first            • Google’s terms and conditions     ...
Don’t Overdo It: Quality vs. QuantityQuality – Long-term success      – Sharable/useful content      – Fall in line with g...
Don’t Overdo It: Anchor Text• What is natural?      – Branded                                        SEO                  ...
Don’t Overdo It: Anchor Text• Anchor Text Distribution                 Walmart                                       Sole ...
Don’t Overdo It: Domains/IPs• Diversification Increased Visibility & Value                          6                    ...
Don’t Overdo It: Diversification• Think about people• High and low quality• Different types of link  building• Be genuine•...
Questions?
Thank You                                                Kristy NG                                                 SEO Man...
Visit SEO.comTweet @SEOcom questions - Hashtag #seowebinar
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Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar

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Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.

SEO.com is celebrating Talk Like Yoda day with this series.

Part 2 covers 5 Link Building Strategy Essentials

You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/

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  • http://blog.socialmaximizer.com/wp-content/uploads/2012/02/social-media-seo-logos.jpg
  • http://mashable.com/2012/02/25/pinterest-user-demographics/
  • http://socialtimes.com/files/2011/12/who_is_using_google_plus.png
  • Think of a good analogy
  • Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
  • Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
  • Transcript of "Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar"

    1. 1. Implement These 10SEO Tips, You MustPart 2 5 Link Building Strategy Essentials
    2. 2. Comments & Questions During Webinar• GoToWebinar Chat Room• Twitter – Tweet @SEOcom• Use #SEOwebinar hashtag• We are recording today’s webinar• Slides will be online tomorrow• Recording early next weekTweet @SEOcom questions – Hashtag #seowebinar
    3. 3. About SEO.comTweet @SEOcom questions - Hashtag #seowebinar
    4. 4. Kristy NG SEO Managerhttp://www.linkedin.com/in/kristyng
    5. 5. Link Building Strategy5 FundamentalsTweet @SEOcom questions – Hashtag #SEOwebinar
    6. 6. 5 Link Building Fundamentals1. Have a Plan You Must2. Put People First You Should3. Nitty Gritty SEO… Yes4. Stay Active You Must5. Overdo It You Must NotTweet @SEOcom questions – Hashtag #SEOwebinar
    7. 7. 1. Have a Plan You Must
    8. 8. Have A Plan: Know Your Link Portfolio• SEO History• Backlink Attributes – Branded vs. Non-Branded – Diverse Domains – Anchor Text – Quality vs. QuantityTweet @SEOcom questions – Hashtag #SEOwebinar
    9. 9. Have A Plan: Know Your Industry• Industry blogs • Competition – Thought leaders• Forums – Building relationships• Q&A SitesTweet @SEOcom questions – Hashtag #SEOwebinar
    10. 10. Have A Plan: Know Your ConsumerUnderstand Purchase Behavior Needs Information Evaluating Purchase Post Awareness Search Alternatives Decision Purchase – Length of purchase cycleTweet @SEOcom questions – Hashtag #SEOwebinar
    11. 11. Have A Plan: Know Your Consumer• Social NetworksTweet @SEOcom questions – Hashtag #SEOwebinar
    12. 12. Have A Plan: Know Your Consumer• Pinterest DemographicTweet @SEOcom questions – Hashtag #SEOwebinar
    13. 13. Have A Plan: Know Your Consumer• Google+ DemographicTweet @SEOcom questions – Hashtag #SEOwebinar
    14. 14. Have A Plan: Develop A Strategy Set Goals Understand Your Consumer Research Develop Strategy ImplementTweet @SEOcom questions – Hashtag #SEOwebinar
    15. 15. 2. Put People First You Should
    16. 16. Put People First: Know Your Consumer• How to reach your consumers – Relevant blogs – Social networks• Types of content – On vs. Off Your Site • Videos • Infographics • Blog Posts • GuidesTweet @SEOcom questions – Hashtag #SEOwebinar
    17. 17. Put People First: Link Bait Types• Infographics• Instructographics• Video• Memes• Ecards• How To Guides• Top ListsTweet @SEOcom questions – Hashtag #SEOwebinar
    18. 18. Put People First: Link Bait Goals• Increased visibility• Social shares• Increased brand awareness• Increased traffic• Increased conversions Tweet @SEOcom questions – Hashtag #SEOwebinar
    19. 19. 3. Nitty Gritty SEO… Yes
    20. 20. Nitty Gritty SEO: Quality vs. QuantityQuality• Useful content (how to guides)• Link bait (infographics, mini graphics, video)• Links for users• Time• CreativityTweet @SEOcom questions – Hashtag #SEOwebinar
    21. 21. Nitty Gritty SEO: Relevance vs. Authority• Relevance – Use of anchor text – Relevance of site vs. page• Authority – Use of branded – Third party affiliationsTweet @SEOcom questions – Hashtag #SEOwebinar
    22. 22. Nitty Gritty SEO: Follow vs. No Follow PR 6 NO FOLLOW PR 0 PR 2 PR 2 PR 2Tweet @SEOcom questions – Hashtag #SEOwebinar
    23. 23. 4. Stay Active You Must
    24. 24. Stay Active: Reasons• Sustaining success• Increased visibility• Industry changes• Creativity• Competition• TrendsTweet @SEOcom questions – Hashtag #SEOwebinar
    25. 25. Stay Active: Utilize Employees and Partners• Employees – Guest blogging – Blog commenting – Industry communities• Partners/Sponsorships – credibility by association• Integration into company policies – Training – Ongoing link buildingTweet @SEOcom questions – Hashtag #SEOwebinar
    26. 26. Stay Active: Blog Engagement• Build relationships• Interact with readers• Future opportunitiesTweet @SEOcom questions – Hashtag #SEOwebinar
    27. 27. Stay Active: Blog PostsThings To Consider: • Understand your industry • Understand your target market • Write great contentTweet @SEOcom questions – Hashtag #SEOwebinar
    28. 28. 5. Overdo It You Must Not
    29. 29. Don’t Overdo It: Avoid Link PenaltiesHow To: • Put people first • Google’s terms and conditions • Avoid site wide links • Build your brand • Diverse anchor text • Credible links • Useful links • Diverse link portfolioTweet @SEOcom questions – Hashtag #SEOwebinar
    30. 30. Don’t Overdo It: Quality vs. QuantityQuality – Long-term success – Sharable/useful content – Fall in line with goals – TimeQuantity – Quick wins Quantity – Ease of acquisition – Attributes for ranking QualityTweet @SEOcom questions – Hashtag #SEOwebinar
    31. 31. Don’t Overdo It: Anchor Text• What is natural? – Branded SEO Campaign – Click here Branded – Website• General Exact match• Partial match Keyword Specific• Branded• Content around links Successful CampaignTweet @SEOcom questions – Hashtag #SEOwebinar
    32. 32. Don’t Overdo It: Anchor Text• Anchor Text Distribution Walmart Sole Sports 21% 16% Branded Branded 8% Generic 17% General 71% Keyword 67% KeywordTweet @SEOcom questions – Hashtag #SEOwebinar
    33. 33. Don’t Overdo It: Domains/IPs• Diversification Increased Visibility & Value 6 5 4 Value 3 2 1 0 0 2 4 6 8 # Links Per Unique DomainTweet @SEOcom questions – Hashtag #SEOwebinar
    34. 34. Don’t Overdo It: Diversification• Think about people• High and low quality• Different types of link building• Be genuine• Google algorithm changesTweet @SEOcom questions – Hashtag #SEOwebinar
    35. 35. Questions?
    36. 36. Thank You Kristy NG SEO Manager http://www.linkedin.com/in/kristyngConnect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocomhttp://www.linkedin.com/company/seo.com
    37. 37. Visit SEO.comTweet @SEOcom questions - Hashtag #seowebinar
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