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Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar
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Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essentials | SEO.com Webinar

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Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series. …

Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.

SEO.com is celebrating Talk Like Yoda day with this series.

Part 2 covers 5 Link Building Strategy Essentials

You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/

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  • http://blog.socialmaximizer.com/wp-content/uploads/2012/02/social-media-seo-logos.jpg
  • http://mashable.com/2012/02/25/pinterest-user-demographics/
  • http://socialtimes.com/files/2011/12/who_is_using_google_plus.png
  • Think of a good analogy
  • Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
  • Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
  • Transcript

    • 1. Implement These 10SEO Tips, You MustPart 2 5 Link Building Strategy Essentials
    • 2. Comments & Questions During Webinar• GoToWebinar Chat Room• Twitter – Tweet @SEOcom• Use #SEOwebinar hashtag• We are recording today’s webinar• Slides will be online tomorrow• Recording early next weekTweet @SEOcom questions – Hashtag #seowebinar
    • 3. About SEO.comTweet @SEOcom questions - Hashtag #seowebinar
    • 4. Kristy NG SEO Managerhttp://www.linkedin.com/in/kristyng
    • 5. Link Building Strategy5 FundamentalsTweet @SEOcom questions – Hashtag #SEOwebinar
    • 6. 5 Link Building Fundamentals1. Have a Plan You Must2. Put People First You Should3. Nitty Gritty SEO… Yes4. Stay Active You Must5. Overdo It You Must NotTweet @SEOcom questions – Hashtag #SEOwebinar
    • 7. 1. Have a Plan You Must
    • 8. Have A Plan: Know Your Link Portfolio• SEO History• Backlink Attributes – Branded vs. Non-Branded – Diverse Domains – Anchor Text – Quality vs. QuantityTweet @SEOcom questions – Hashtag #SEOwebinar
    • 9. Have A Plan: Know Your Industry• Industry blogs • Competition – Thought leaders• Forums – Building relationships• Q&A SitesTweet @SEOcom questions – Hashtag #SEOwebinar
    • 10. Have A Plan: Know Your ConsumerUnderstand Purchase Behavior Needs Information Evaluating Purchase Post Awareness Search Alternatives Decision Purchase – Length of purchase cycleTweet @SEOcom questions – Hashtag #SEOwebinar
    • 11. Have A Plan: Know Your Consumer• Social NetworksTweet @SEOcom questions – Hashtag #SEOwebinar
    • 12. Have A Plan: Know Your Consumer• Pinterest DemographicTweet @SEOcom questions – Hashtag #SEOwebinar
    • 13. Have A Plan: Know Your Consumer• Google+ DemographicTweet @SEOcom questions – Hashtag #SEOwebinar
    • 14. Have A Plan: Develop A Strategy Set Goals Understand Your Consumer Research Develop Strategy ImplementTweet @SEOcom questions – Hashtag #SEOwebinar
    • 15. 2. Put People First You Should
    • 16. Put People First: Know Your Consumer• How to reach your consumers – Relevant blogs – Social networks• Types of content – On vs. Off Your Site • Videos • Infographics • Blog Posts • GuidesTweet @SEOcom questions – Hashtag #SEOwebinar
    • 17. Put People First: Link Bait Types• Infographics• Instructographics• Video• Memes• Ecards• How To Guides• Top ListsTweet @SEOcom questions – Hashtag #SEOwebinar
    • 18. Put People First: Link Bait Goals• Increased visibility• Social shares• Increased brand awareness• Increased traffic• Increased conversions Tweet @SEOcom questions – Hashtag #SEOwebinar
    • 19. 3. Nitty Gritty SEO… Yes
    • 20. Nitty Gritty SEO: Quality vs. QuantityQuality• Useful content (how to guides)• Link bait (infographics, mini graphics, video)• Links for users• Time• CreativityTweet @SEOcom questions – Hashtag #SEOwebinar
    • 21. Nitty Gritty SEO: Relevance vs. Authority• Relevance – Use of anchor text – Relevance of site vs. page• Authority – Use of branded – Third party affiliationsTweet @SEOcom questions – Hashtag #SEOwebinar
    • 22. Nitty Gritty SEO: Follow vs. No Follow PR 6 NO FOLLOW PR 0 PR 2 PR 2 PR 2Tweet @SEOcom questions – Hashtag #SEOwebinar
    • 23. 4. Stay Active You Must
    • 24. Stay Active: Reasons• Sustaining success• Increased visibility• Industry changes• Creativity• Competition• TrendsTweet @SEOcom questions – Hashtag #SEOwebinar
    • 25. Stay Active: Utilize Employees and Partners• Employees – Guest blogging – Blog commenting – Industry communities• Partners/Sponsorships – credibility by association• Integration into company policies – Training – Ongoing link buildingTweet @SEOcom questions – Hashtag #SEOwebinar
    • 26. Stay Active: Blog Engagement• Build relationships• Interact with readers• Future opportunitiesTweet @SEOcom questions – Hashtag #SEOwebinar
    • 27. Stay Active: Blog PostsThings To Consider: • Understand your industry • Understand your target market • Write great contentTweet @SEOcom questions – Hashtag #SEOwebinar
    • 28. 5. Overdo It You Must Not
    • 29. Don’t Overdo It: Avoid Link PenaltiesHow To: • Put people first • Google’s terms and conditions • Avoid site wide links • Build your brand • Diverse anchor text • Credible links • Useful links • Diverse link portfolioTweet @SEOcom questions – Hashtag #SEOwebinar
    • 30. Don’t Overdo It: Quality vs. QuantityQuality – Long-term success – Sharable/useful content – Fall in line with goals – TimeQuantity – Quick wins Quantity – Ease of acquisition – Attributes for ranking QualityTweet @SEOcom questions – Hashtag #SEOwebinar
    • 31. Don’t Overdo It: Anchor Text• What is natural? – Branded SEO Campaign – Click here Branded – Website• General Exact match• Partial match Keyword Specific• Branded• Content around links Successful CampaignTweet @SEOcom questions – Hashtag #SEOwebinar
    • 32. Don’t Overdo It: Anchor Text• Anchor Text Distribution Walmart Sole Sports 21% 16% Branded Branded 8% Generic 17% General 71% Keyword 67% KeywordTweet @SEOcom questions – Hashtag #SEOwebinar
    • 33. Don’t Overdo It: Domains/IPs• Diversification Increased Visibility & Value 6 5 4 Value 3 2 1 0 0 2 4 6 8 # Links Per Unique DomainTweet @SEOcom questions – Hashtag #SEOwebinar
    • 34. Don’t Overdo It: Diversification• Think about people• High and low quality• Different types of link building• Be genuine• Google algorithm changesTweet @SEOcom questions – Hashtag #SEOwebinar
    • 35. Questions?
    • 36. Thank You Kristy NG SEO Manager http://www.linkedin.com/in/kristyngConnect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocomhttp://www.linkedin.com/company/seo.com
    • 37. Visit SEO.comTweet @SEOcom questions - Hashtag #seowebinar

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