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The Evolution of Google's SERPs

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A short presentation on the evolution of Google's Search Engine Results Page. From 2006 to November 2013, we can see the changes Google has made and ask important questions on how it will affect the …

A short presentation on the evolution of Google's Search Engine Results Page. From 2006 to November 2013, we can see the changes Google has made and ask important questions on how it will affect the way people use Google and the changes businesses need to be aware of.

Published in: Technology, Business

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Transcript

  • 1. NOVEMBER 2013 THE EVOLUTION OF SERPS
  • 2. THE EVOLUTION OF SERPS http://critical-theory.com/
  • 3. SERPS IN 2006 http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html
  • 4. WHAT IS THAT?
  • 5. SERPS IN 2008 Top navigation Ads more prominent http://churchmarketingonline.com/2008/05/how-do-search-engines-work/
  • 6. GETTING BETTER
  • 7. SERPS IN 2010 Maps Local listings Review data http://www.catalystemarketing.com/
  • 8. THE GROWTH IN MOBILE Mobile traffic in ExaBytes 6.3 Mobile traffic grew 150% from 2010-2011 Mobile traffic will grow 2,525% in six years 3.8 2.2 0.24 2010 0.6 1.2 2011 2012 2013 http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/ 2014 2015
  • 9. SERPS IN 2010 Universal search Structured data http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/
  • 10. SHINY SERPS
  • 11. SERPS NOW Top navigation Knowledge graph
  • 12. SERPS NOW Google’s own offerings Local listings Ad extensions
  • 13. SERPS FUTURE
  • 14. SERPS FUTURE
  • 15. SERPS FUTURE http://moz.com/blog/future-serp-a-glimpse-at-google-2014
  • 16. SERPS FUTURE http://moz.com/blog/future-serp-a-glimpse-at-google-2014
  • 17. SERPS FUTURE http://searchengineland.com/google-testing-top-banner-ads-174927
  • 18. WHAT DOES IT MEAN? B R A MORE GOOGLES ND CONTENT http://searchengineland.com/google-testing-top-banner-ads-174927 CTR IS TO PLAY FOR
  • 19. I CAN’T WAIT TO SEE HOW THIS ONE TURNS OUT
  • 20. THANKS FOR LISTENING  @seocolin www.minttwist.com