SEO, Social and PPC Round Up - October 2013

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This is the latest SEO, social and PPC presentation I gave at MintTwist's October lunchtime learning session. Highlighting Google's new Hummingbird release, how important conversational search is becoming, the rise of Google+ and some cool things you should try out in AdWords.

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  • can you pls explain me further on these hashtag used in google search?
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SEO, Social and PPC Round Up - October 2013

  1. 1. 16TH OCTOBER 2013 SEO, SOCIAL AND PPC LUNCHTIME LEARNING
  2. 2. SEO SUMMARY Hummingbird Conversational search Impact on SERPs
  3. 3. GOOGLE HUMMINGBIRD http://ibc.lynxeds.com/photo/copper-rumped-hummingbird-saucerottia-tobaci/he-feed-me-maraval
  4. 4. WHAT IS HUMMINGBIRD? Google’s new, rewritten algorithm – it is not an update Panda and Penguin are part of Hummingbird 90% of searches affected Biggest change in 12 years
  5. 5. HOW DOES HUMMINGBIRD WORK? Less focus on individual keywords – more focus on semantics Search results based on whole search query Response to the raise of conversational search
  6. 6. CONVERSATIONAL SEARCH Hotels in London http://www.google.co.uk/trends/
  7. 7. CONVERSATIONAL SEARCH Where to stay in London http://www.google.co.uk/trends/
  8. 8. CONVERSATIONAL SEARCH What to see in London http://www.google.co.uk/trends/
  9. 9. IS SEO DEAD? http://www.moddb.com/groups/amc-the-walking-dead
  10. 10. NO! http://economistjourneytolife.blogspot.co.uk/2013/01/day-180-word-capitalism-in-equal-money.html http://mylifeinabundance.wordpress.com/2008/09/25/living-life-on-purpose/ http://www.clearlypositive.co.uk/living-life/ http://davidbattricksermons.wordpress.com/2011/02/13/a-sermon-on-living-life-to-the-full/
  11. 11. SEO IS NOT DEAD Review focus on keyword (also (not provided)) Still create awesome content Modern SEO is about users and conversions, not rankings
  12. 12. SEO FUNDAMENTALS On page optimisation Quality website Quality content https://support.google.com/webmasters/answer/34432?hl=en “IN GENERAL, WEBMASTERS CAN IMPROVE THE RANK OF THEIR SITES BY CREATING HIGH-QUALITY SITES THAT USERS WILL WANT TO USE AND SHARE.”
  13. 13. GOOGLE VOICE SEARCH http://www.youtube.com/watch?v=n2ZUSPecPRk
  14. 14. THE EFFECT ON SERPS http://www.youtube.com/watch?v=n2ZUSPecPRk
  15. 15. SOCIAL SUMMARY Google+ meets YouTube Google+ in ascendance Hashtags in Google Photo focus for embedded Tweets
  16. 16. GOOGLE+ YOUTUBE COMMENTS http://youtube-global.blogspot.co.uk/2013/09/youtube-new-comments.html
  17. 17. GOOGLE+ IN ASCENDANCE https://www.globalwebindex.net/Stream-Social-webinar
  18. 18. SEARCH WITH A HASHTAG http://techcrunch.com/2013/09/25/google-starts-supporting-google-hashtags-in-search-queries/
  19. 19. EMBEDDED TWEETS MAKEOVER http://www.thedrum.com/news/2013/09/27/twitter-puts-photos-front-and-centrerevamped-embedded-tweets
  20. 20. PPC SUMMARY AdWords image extensions AdWords Ready Creatives AdWords cross-device conversions
  21. 21. ADWORDS IMAGE EXTENSIONS http://adwords.blogspot.co.uk/2013/06/new-image-extensions-enable-you-to-show.html
  22. 22. ADWORDS READY CREATIVES http://adwords.blogspot.co.uk/2013/09/create-beautiful-engaging-display-ads.html
  23. 23. CROSS-DEVICE CONVERSIONS https://support.google.com/adwords/answer/3419678
  24. 24. THANKS FOR LISTENING  @seocolin www.minttwist.com
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