16TH OCTOBER 2013

SEO, SOCIAL AND PPC LUNCHTIME LEARNING
SEO SUMMARY
Hummingbird

Conversational search
Impact on SERPs
GOOGLE
HUMMINGBIRD
http://ibc.lynxeds.com/photo/copper-rumped-hummingbird-saucerottia-tobaci/he-feed-me-maraval
WHAT IS HUMMINGBIRD?
Google’s new, rewritten algorithm – it is not an update
Panda and Penguin are part of Hummingbird

90...
HOW DOES HUMMINGBIRD WORK?

Less focus on individual keywords – more focus on semantics
Search results based on whole sear...
CONVERSATIONAL SEARCH

Hotels in London
http://www.google.co.uk/trends/
CONVERSATIONAL SEARCH

Where to stay in London
http://www.google.co.uk/trends/
CONVERSATIONAL SEARCH

What to see in London
http://www.google.co.uk/trends/
IS SEO DEAD?

http://www.moddb.com/groups/amc-the-walking-dead
NO!

http://economistjourneytolife.blogspot.co.uk/2013/01/day-180-word-capitalism-in-equal-money.html
http://mylifeinabund...
SEO IS NOT DEAD
Review focus on keyword (also (not provided))
Still create awesome content
Modern SEO is about users and c...
SEO FUNDAMENTALS
On page optimisation

Quality website
Quality content

https://support.google.com/webmasters/answer/34432...
GOOGLE VOICE SEARCH

http://www.youtube.com/watch?v=n2ZUSPecPRk
THE EFFECT ON SERPS

http://www.youtube.com/watch?v=n2ZUSPecPRk
SOCIAL SUMMARY
Google+ meets YouTube
Google+ in ascendance

Hashtags in Google
Photo focus for embedded Tweets
GOOGLE+ YOUTUBE COMMENTS

http://youtube-global.blogspot.co.uk/2013/09/youtube-new-comments.html
GOOGLE+ IN ASCENDANCE

https://www.globalwebindex.net/Stream-Social-webinar
SEARCH WITH A HASHTAG

http://techcrunch.com/2013/09/25/google-starts-supporting-google-hashtags-in-search-queries/
EMBEDDED TWEETS MAKEOVER

http://www.thedrum.com/news/2013/09/27/twitter-puts-photos-front-and-centrerevamped-embedded-twe...
PPC SUMMARY
AdWords image extensions
AdWords Ready Creatives
AdWords cross-device conversions
ADWORDS IMAGE EXTENSIONS

http://adwords.blogspot.co.uk/2013/06/new-image-extensions-enable-you-to-show.html
ADWORDS READY CREATIVES

http://adwords.blogspot.co.uk/2013/09/create-beautiful-engaging-display-ads.html
CROSS-DEVICE CONVERSIONS

https://support.google.com/adwords/answer/3419678
THANKS FOR LISTENING 
@seocolin

www.minttwist.com
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SEO, Social and PPC Round Up - October 2013

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This is the latest SEO, social and PPC presentation I gave at MintTwist's October lunchtime learning session. Highlighting Google's new Hummingbird release, how important conversational search is becoming, the rise of Google+ and some cool things you should try out in AdWords.

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  • can you pls explain me further on these hashtag used in google search?
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SEO, Social and PPC Round Up - October 2013

  1. 1. 16TH OCTOBER 2013 SEO, SOCIAL AND PPC LUNCHTIME LEARNING
  2. 2. SEO SUMMARY Hummingbird Conversational search Impact on SERPs
  3. 3. GOOGLE HUMMINGBIRD http://ibc.lynxeds.com/photo/copper-rumped-hummingbird-saucerottia-tobaci/he-feed-me-maraval
  4. 4. WHAT IS HUMMINGBIRD? Google’s new, rewritten algorithm – it is not an update Panda and Penguin are part of Hummingbird 90% of searches affected Biggest change in 12 years
  5. 5. HOW DOES HUMMINGBIRD WORK? Less focus on individual keywords – more focus on semantics Search results based on whole search query Response to the raise of conversational search
  6. 6. CONVERSATIONAL SEARCH Hotels in London http://www.google.co.uk/trends/
  7. 7. CONVERSATIONAL SEARCH Where to stay in London http://www.google.co.uk/trends/
  8. 8. CONVERSATIONAL SEARCH What to see in London http://www.google.co.uk/trends/
  9. 9. IS SEO DEAD? http://www.moddb.com/groups/amc-the-walking-dead
  10. 10. NO! http://economistjourneytolife.blogspot.co.uk/2013/01/day-180-word-capitalism-in-equal-money.html http://mylifeinabundance.wordpress.com/2008/09/25/living-life-on-purpose/ http://www.clearlypositive.co.uk/living-life/ http://davidbattricksermons.wordpress.com/2011/02/13/a-sermon-on-living-life-to-the-full/
  11. 11. SEO IS NOT DEAD Review focus on keyword (also (not provided)) Still create awesome content Modern SEO is about users and conversions, not rankings
  12. 12. SEO FUNDAMENTALS On page optimisation Quality website Quality content https://support.google.com/webmasters/answer/34432?hl=en “IN GENERAL, WEBMASTERS CAN IMPROVE THE RANK OF THEIR SITES BY CREATING HIGH-QUALITY SITES THAT USERS WILL WANT TO USE AND SHARE.”
  13. 13. GOOGLE VOICE SEARCH http://www.youtube.com/watch?v=n2ZUSPecPRk
  14. 14. THE EFFECT ON SERPS http://www.youtube.com/watch?v=n2ZUSPecPRk
  15. 15. SOCIAL SUMMARY Google+ meets YouTube Google+ in ascendance Hashtags in Google Photo focus for embedded Tweets
  16. 16. GOOGLE+ YOUTUBE COMMENTS http://youtube-global.blogspot.co.uk/2013/09/youtube-new-comments.html
  17. 17. GOOGLE+ IN ASCENDANCE https://www.globalwebindex.net/Stream-Social-webinar
  18. 18. SEARCH WITH A HASHTAG http://techcrunch.com/2013/09/25/google-starts-supporting-google-hashtags-in-search-queries/
  19. 19. EMBEDDED TWEETS MAKEOVER http://www.thedrum.com/news/2013/09/27/twitter-puts-photos-front-and-centrerevamped-embedded-tweets
  20. 20. PPC SUMMARY AdWords image extensions AdWords Ready Creatives AdWords cross-device conversions
  21. 21. ADWORDS IMAGE EXTENSIONS http://adwords.blogspot.co.uk/2013/06/new-image-extensions-enable-you-to-show.html
  22. 22. ADWORDS READY CREATIVES http://adwords.blogspot.co.uk/2013/09/create-beautiful-engaging-display-ads.html
  23. 23. CROSS-DEVICE CONVERSIONS https://support.google.com/adwords/answer/3419678
  24. 24. THANKS FOR LISTENING  @seocolin www.minttwist.com

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