SEO, Social and PPC Round Up - October 2013

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This is the latest SEO, social and PPC presentation I gave at MintTwist's October lunchtime learning session. Highlighting Google's new Hummingbird release, how important conversational search is …

This is the latest SEO, social and PPC presentation I gave at MintTwist's October lunchtime learning session. Highlighting Google's new Hummingbird release, how important conversational search is becoming, the rise of Google+ and some cool things you should try out in AdWords.

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  • 1. 16TH OCTOBER 2013 SEO, SOCIAL AND PPC LUNCHTIME LEARNING
  • 2. SEO SUMMARY Hummingbird Conversational search Impact on SERPs
  • 3. GOOGLE HUMMINGBIRD http://ibc.lynxeds.com/photo/copper-rumped-hummingbird-saucerottia-tobaci/he-feed-me-maraval
  • 4. WHAT IS HUMMINGBIRD? Google’s new, rewritten algorithm – it is not an update Panda and Penguin are part of Hummingbird 90% of searches affected Biggest change in 12 years
  • 5. HOW DOES HUMMINGBIRD WORK? Less focus on individual keywords – more focus on semantics Search results based on whole search query Response to the raise of conversational search
  • 6. CONVERSATIONAL SEARCH Hotels in London http://www.google.co.uk/trends/
  • 7. CONVERSATIONAL SEARCH Where to stay in London http://www.google.co.uk/trends/
  • 8. CONVERSATIONAL SEARCH What to see in London http://www.google.co.uk/trends/
  • 9. IS SEO DEAD? http://www.moddb.com/groups/amc-the-walking-dead
  • 10. NO! http://economistjourneytolife.blogspot.co.uk/2013/01/day-180-word-capitalism-in-equal-money.html http://mylifeinabundance.wordpress.com/2008/09/25/living-life-on-purpose/ http://www.clearlypositive.co.uk/living-life/ http://davidbattricksermons.wordpress.com/2011/02/13/a-sermon-on-living-life-to-the-full/
  • 11. SEO IS NOT DEAD Review focus on keyword (also (not provided)) Still create awesome content Modern SEO is about users and conversions, not rankings
  • 12. SEO FUNDAMENTALS On page optimisation Quality website Quality content https://support.google.com/webmasters/answer/34432?hl=en “IN GENERAL, WEBMASTERS CAN IMPROVE THE RANK OF THEIR SITES BY CREATING HIGH-QUALITY SITES THAT USERS WILL WANT TO USE AND SHARE.”
  • 13. GOOGLE VOICE SEARCH http://www.youtube.com/watch?v=n2ZUSPecPRk
  • 14. THE EFFECT ON SERPS http://www.youtube.com/watch?v=n2ZUSPecPRk
  • 15. SOCIAL SUMMARY Google+ meets YouTube Google+ in ascendance Hashtags in Google Photo focus for embedded Tweets
  • 16. GOOGLE+ YOUTUBE COMMENTS http://youtube-global.blogspot.co.uk/2013/09/youtube-new-comments.html
  • 17. GOOGLE+ IN ASCENDANCE https://www.globalwebindex.net/Stream-Social-webinar
  • 18. SEARCH WITH A HASHTAG http://techcrunch.com/2013/09/25/google-starts-supporting-google-hashtags-in-search-queries/
  • 19. EMBEDDED TWEETS MAKEOVER http://www.thedrum.com/news/2013/09/27/twitter-puts-photos-front-and-centrerevamped-embedded-tweets
  • 20. PPC SUMMARY AdWords image extensions AdWords Ready Creatives AdWords cross-device conversions
  • 21. ADWORDS IMAGE EXTENSIONS http://adwords.blogspot.co.uk/2013/06/new-image-extensions-enable-you-to-show.html
  • 22. ADWORDS READY CREATIVES http://adwords.blogspot.co.uk/2013/09/create-beautiful-engaging-display-ads.html
  • 23. CROSS-DEVICE CONVERSIONS https://support.google.com/adwords/answer/3419678
  • 24. THANKS FOR LISTENING  @seocolin www.minttwist.com