SEO Agency
Upcoming SlideShare
Loading in...5
×
 

SEO Agency

on

  • 1,013 views

SEO Agency providing Digital Marketing including Social Media Optimisation, Pay Per Click Advertising, Copy writing, and Managed Link Building. View an example of one of our SEO audits.

SEO Agency providing Digital Marketing including Social Media Optimisation, Pay Per Click Advertising, Copy writing, and Managed Link Building. View an example of one of our SEO audits.

Statistics

Views

Total Views
1,013
Views on SlideShare
1,012
Embed Views
1

Actions

Likes
0
Downloads
21
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SEO Agency SEO Agency Presentation Transcript

    • Website Auditbywww.Rankability.co.uk
      1
    • Audit will cover...
      Domain Structure - “Blackberry’s Subdomains”
      Keyword Analysis - “How does it rank and for what search terms”
      Competitive Analysis - “Always look in front as well as behind you”
      Off Page Link Analysis - “How popular are we?”
      On Page Site Architecture – “Nuts & Bolts ”
      Recommendations – “Steps for Improvement”
      Future Changes in Search (Tactical or Strategic) – “Be Prepared”
      2
    • Domain Structure
      • many sub domains
      • .com domain is 12 years old.
      • .na domain is just over 2 years old.
      • .eu domain is just over 1 year old.
      Top Level Domain
      “accessories”
      Sub -domains
      -- >
      3
    • Recent Statistics
      * Extracted using Google Insight Tool
      4
    • Search Engine Keyword Performance/Rankings
      5
    • Search Engine Keyword Performance/Rankings
      Search Term “Blackberry”
      7/8th Position
      6
    • Organic Keyword Performance/Rankings
      7
    • Organic Keyword Performance/Rankings
      Date: 15th Mar 2009
      8
    • Approach: High keyword rankings.
      2.
      Social Media (Share Content & Opinions)
      Promote Site
      1.
      3.
      Good Internal Linking
      9
    • Organic Keyword Performance/Rankings
      10
    • Competitive Analysis & Comparison
      11
    • Competitive Analysis & Comparison
      Title Tag: BlackBerry Storm - Blackberry Storm - Blackberry Touch Screen - 9500, 9500
      No breadcrumb path – improve navigation and internal linkage: link back from lower pages back to category pages with correct anchor text
      Title Tag: BlackBerry Storm – Blackberry Smartphone 9500 Multimedia Features
      Desc Tag: The BlackBerry Storm 9500 smartphone with a touch screen and cutting-edge multimedia capabilities has the performance for all your requirements.
      H2 – no keywords
      no keywords in Bold or H3/H4
      Image alt tags missing
      Change anchor text on hyper link
      9500 not mentioned on page
      12
    • Competitive Analysis & Comparison
      13
    • Competitive Analysis & Comparison
      Good use of keywords in H1 & H2 Headers
      Rich Keyword Content
      Social bookmarking links
      More relevant text and higher word density
      14
    • Competitive Analysis & Comparison
      search = “blackberry storm”
      Title:
      The Title meta tag contains 56 characters with no errors. The Title relevancy to page content is 100%, which is perfect.
      Description:
      Warning: The Description relevancy to page content is 80% which is ok.
      Keywords:
      The Keywords meta tag contains 8 keywords and 104 characters with no errors. The keywords relevancy to page content is 88%, which is very good.
      15
    • 16
      Off Page Optimisation
    • Competitive Analysis & Comparison
      Off Page Optimisation
      What makes a Good Link?
      - A link from a page with lots of relevant content to the linked to page (eg. Blackberry Storm Page)
      - A link from a page that does not have many other outbound links from it.
      - A link from a page that has a high PR value (PR 6/7 eg. bbc.co.uk or edu sites)
      - A link from an article with lots of relevant content
      - A social bookmarking link (eg. from delicious or newsvine)
      - Where the hyper linked text from the page you are linking from is using the relevant keywords you want to rank for. (eg. “Blackberry storm”)
      17
    • Competitive Analysis & Comparison
      Off Page Optimisation
      - Substantially more inbound links to page
      - Some link juice will flow down from TLD . (3969  Inbound Links to home page)
      (Could use of no follow attribute to sculpt internal linkage and focus page rank on specific pages. eg. no follow on about us page)
      - add social bookmarking icons eg. Technorata, Delicious etc
      - Aquire link in authority directories - Dmoz
      18
    • Off Page Optimisation
      19
    • More Off Page Optimisation
      - Tactical Link Building using www.shopblackberry.com
      - 100’s of links from here which eu.blackberry.com/eng in top position for search term ‘blackberry.co.uk’
      - Could be changed to different anchor text ‘blackberry smartphone’
      Hyper links to eu.blackberrry.com/eng
      20
    • More Off Page Optimisation
      21
    • Site Architecture - On Page Analysis
      22
    • Site Architecture - On Page Analysis
      23
    • Site Architecture - On Page Analysis
      24
    • Site Architecture - On Page Analysis
      Problem: URL’s not SEO Friendly, database driven parameters
      Solution: Re-write URL’s
      25
    • Site Architecture - On Page Analysis
      Example: Search for “Blackberry Storm Video”
      http://eu.blackberry.com/eng/devices/blackberrystorm/storm_videos.jsp
      http://eu.blackberry.com/eng/devices/blackberrystorm/storm_specifications.jsp
      Why doesn’t Video Page appear???
      Ranked????
      334th
      26
    • Site Architecture - On Page Analysis
      27
    • Gain Quality Links (Strategic/Tactical)
      Create news that will make competitors want to talk about you. Creative Idea (Publish own articles, Videos on new Blackberry models before release to press and other blogs. ‘Coming Soon section’) – PRWEB, EZINE
      Publish to authority bloggers, writers.
      Content Syndication using RSS News
      Social Bookmarking Links from product pages
      Better Utilise Videos on website, blog and You tube and other video sharing sites to crowd SERP’s results.
      Run campaign from your own site if purpose is to generate links.
      Produces Changing Content - Good for SE’s
      Reputation Management : Future proof against negative publicity from article.
      28
      Recommendations
      “Steps for Improvement”
    • Recommendations
      “Steps for Improvement”
      Video Results: Search for ‘Blackberry’
      29
    • 30
      Recommendations
      “Steps for Improvement”
      UK Regional Coverage
      If you wanted to appear high in pages from UK results, would need to geo-target UK and implement content on the www.blackberry.co.uk domain but need to be aware of duplicate content.
    • Future Changes in Search –
      “Prepare for Change”
      Link Behaviour
      Google are paying more attention to:
      Freshness of Links
      Appearance/Disappearance of Links
      Content Changes in a Document compared to Linking Anchor Text
      31
    • Future Changes in Search –
      “Prepare for Change”
      Changes In Search
      Semantic Search – LSI, more relevant results. Will allow Google to filter spam results for better search.
      Blackberry’s existing SEO strategy could fall foul to LSI and Semantic Search and cause their rankings to drop?
      Why? Simply because there is no relevant content to play with and the focus is on one or a number of keywords
      - Make it easier for smaller competitors to out rank them.
      - Not appear for long tail search combinations.
      How not to get caught out?
      - don’t focus on a single keyword, but on a set of related keywords with your search engine optimization activities.
      - You should optimize some of the pages on your web site for keywords that are synonymous with the keyword you're targeting. eg. Blackberry mobile phone.
      - When you generate links with other web sites, make sure that you vary the link text to your web site so that it contains different variations and synonyms of your keyword.
      32
    • Future Changes in Search –
      “Prepare for Change”
      Changes In Search – “Personalisation”
      • Blended Search
      Blending Summary
      Image results – Top, occasionally bottom – additive
      Video Results – Best example of blending – subtractive
      News Results – Top, bottom, middle – additive
      Product results –Top, bottom – additive
      Blog Results – Bottom
      Book Results – Bottom – additive
      33
    • Future Changes in Search –
      “Prepare for Change”
      Changes In Search
      • Intent-Based Search
      Google has been looking up your IP and revising results based on IP. They know where you're located and can make assumptions about the intent of your search. As you get more into intent-based search, it's going to change the way pages rank.
      The page that ranks for a shopping query is an entirely different architecture than the page that ranks for a research query.
      34
    • Future Changes in Search –
      “Prepare for Change”
      Changes In Search
      Behaviour Based Search
      Everybody who does a search will end up with different search results based on their prior search history. Personalization is going to be "web-wide" using third party cookies and things.
      Universal Search
      If you don't have video and your competition does, we're going to see a big shift in rankings. If the top ten sites don't have video, they may lose their ranking over night.
      35
    • and Finally...
      “SEO - call it a science, or an art, what ever you want, but fundamentally it’s mostly common sense and everyone can play a part in it’s success!”
      36