and You How to Harness the Powers of Online Video  www.seoapril.com
and You <ul><li>About Me </li></ul><ul><li>Social Media Marketing and its Participants </li></ul><ul><li>History of Youtub...
A Little Bit About Me <ul><li>BFA in Film/Video Production </li></ul><ul><li>4+ years in feature film industry  </li></ul>...
Social Media Marketing <ul><li>A form of Internet marketing which seeks to achieve branding and marketing communication go...
Social Media Participation Ladder Source: Forrester
Who Are These Ladder People? Data: Forrester Graphic: Businessweek
History of Youtube <ul><li>Launched in Dec. 2005 by three former PayPal employees </li></ul><ul><li>Went from 0 to 4 milli...
Why is Youtube so Popular? <ul><li>Easy to View  –  </li></ul><ul><li>Easy to Embed  –  </li></ul><ul><li>Easy to Find  - ...
utu  Universal Search Example <ul><li>Google: </li></ul><ul><li>Darth Vader </li></ul>
Google:  seo consultant pittsburgh
and Search Engines <ul><li>30% in 2008,  </li></ul><ul><li>up from 19%  </li></ul><ul><li>in 2007. </li></ul>Source: Hitwise
Who Is Watching Youtube? <ul><li>Everyone </li></ul>
Users by Age Source: Hitwise
Users by Gender <ul><li>Almost Evenly Split </li></ul><ul><li>Gender gap narrowing </li></ul><ul><li>Source: Nielsen Media...
Users by Education <ul><li>Educated Bunch </li></ul><ul><li>Only 8.9% of US population holds post graduate degrees </li></...
Users by Income <ul><li>A Wealthy Bunch </li></ul><ul><li>Only 30% of the US population earns $75K+  </li></ul><ul><li>Sou...
What Type of Videos Work?  <ul><li>Funny </li></ul><ul><li>Weird </li></ul><ul><li>Inspiring </li></ul><ul><li>Shocking </...
Youtube Case Study - Small Co. <ul><li>Realtor Krista Miller </li></ul><ul><li>Videotaped “tour” of listing </li></ul><ul>...
Youtube Case Study - Med.Co. <ul><li>Blendtec </li></ul><ul><li>Views: 5,179,372 </li></ul><ul><li>Production: $50  </li><...
Youtube Case Study – Large Co. <ul><li>Dove Onslaught </li></ul><ul><li>“Talk to your daughters before the beauty industry...
Youtube Case Study – Non Profit <ul><li>Greenpeace – Dove Onslaught(er)  </li></ul><ul><li>“ Talk to Dove before it’s too ...
New  Feature
Insight - Views
Insight - Popularity
Insight - Discovery
Insight - Demographics
What Does This Mean for You? <ul><li>Inexpensive communications medium </li></ul><ul><li>Engaging vehicle for PR messages ...
Join the Social Media Conversation Before Someone Does it for You! 
Thank You!!! visit www.seoapril.com
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Pittsburgh SEO Consultant Shows the Power of Online Video Optimization and Social Media Marketing

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Pittsburgh SEO consultant, April Weitzel, illustrates the power of social media marketing and online video optimization with examples and case studies from YouTube and Google's Universal Search.

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  • Pittsburgh SEO Consultant Shows the Power of Online Video Optimization and Social Media Marketing

    1. 1. and You How to Harness the Powers of Online Video www.seoapril.com
    2. 2. and You <ul><li>About Me </li></ul><ul><li>Social Media Marketing and its Participants </li></ul><ul><li>History of Youtube </li></ul><ul><li>Youtube Popularity and Demographics </li></ul><ul><li>What works </li></ul><ul><li>Case Studies </li></ul><ul><li>How to Measure Influence - New Feature </li></ul>
    3. 3. A Little Bit About Me <ul><li>BFA in Film/Video Production </li></ul><ul><li>4+ years in feature film industry </li></ul><ul><li>Career change MBA-Marketing </li></ul><ul><li>Began SEO work in 2000 </li></ul><ul><li>1st page rankings for clients in: real estate, non-profit, healthcare, education and more. </li></ul>
    4. 4. Social Media Marketing <ul><li>A form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks and applications. </li></ul>Technologies – Networks – Video – Pictures – Audio – Blogs – Wikis – Collaboration Source: Wikipedia
    5. 5. Social Media Participation Ladder Source: Forrester
    6. 6. Who Are These Ladder People? Data: Forrester Graphic: Businessweek
    7. 7. History of Youtube <ul><li>Launched in Dec. 2005 by three former PayPal employees </li></ul><ul><li>Went from 0 to 4 million monthly visitors in 3 months </li></ul><ul><li>2006 Time magazine’s “Invention of the Year” award </li></ul><ul><li>Acquired by Google on Oct. 2006 for $1.65 billion </li></ul><ul><li>Currently, 4 th most popular site on Internet </li></ul>
    8. 8. Why is Youtube so Popular? <ul><li>Easy to View – </li></ul><ul><li>Easy to Embed – </li></ul><ul><li>Easy to Find - </li></ul>
    9. 9. utu Universal Search Example <ul><li>Google: </li></ul><ul><li>Darth Vader </li></ul>
    10. 10. Google: seo consultant pittsburgh
    11. 11. and Search Engines <ul><li>30% in 2008, </li></ul><ul><li>up from 19% </li></ul><ul><li>in 2007. </li></ul>Source: Hitwise
    12. 12. Who Is Watching Youtube? <ul><li>Everyone </li></ul>
    13. 13. Users by Age Source: Hitwise
    14. 14. Users by Gender <ul><li>Almost Evenly Split </li></ul><ul><li>Gender gap narrowing </li></ul><ul><li>Source: Nielsen Media </li></ul>
    15. 15. Users by Education <ul><li>Educated Bunch </li></ul><ul><li>Only 8.9% of US population holds post graduate degrees </li></ul><ul><li>Source: Nielsen Media </li></ul>
    16. 16. Users by Income <ul><li>A Wealthy Bunch </li></ul><ul><li>Only 30% of the US population earns $75K+ </li></ul><ul><li>Source: Nielsen Media </li></ul>
    17. 17. What Type of Videos Work? <ul><li>Funny </li></ul><ul><li>Weird </li></ul><ul><li>Inspiring </li></ul><ul><li>Shocking </li></ul><ul><li>Interesting </li></ul><ul><li>Sexy </li></ul><ul><li>Personal </li></ul><ul><li>Demonstrative </li></ul><ul><li>Instructional </li></ul><ul><li>Gross </li></ul>**** Shorter = more views (under 5 minutes, less than 2 even better)****
    18. 18. Youtube Case Study - Small Co. <ul><li>Realtor Krista Miller </li></ul><ul><li>Videotaped “tour” of listing </li></ul><ul><li>Why It Works </li></ul><ul><li>80% of buyers start search online </li></ul><ul><li>Reached a broad audience </li></ul>
    19. 19. Youtube Case Study - Med.Co. <ul><li>Blendtec </li></ul><ul><li>Views: 5,179,372 </li></ul><ul><li>Production: $50 </li></ul><ul><li>Why It Works </li></ul><ul><li>Simplicity and Humor </li></ul><ul><li>Repeatable </li></ul>
    20. 20. Youtube Case Study – Large Co. <ul><li>Dove Onslaught </li></ul><ul><li>“Talk to your daughters before the beauty industry does” </li></ul><ul><li>Why It Works </li></ul><ul><li>Shocking / Controversial </li></ul>
    21. 21. Youtube Case Study – Non Profit <ul><li>Greenpeace – Dove Onslaught(er) </li></ul><ul><li>“ Talk to Dove before it’s too late” </li></ul><ul><li>Why It Works </li></ul><ul><li>Attaches new meaning to Dove Onslaught video </li></ul><ul><li>Subverts and converts Dove’s audience </li></ul>
    22. 22. New Feature
    23. 23. Insight - Views
    24. 24. Insight - Popularity
    25. 25. Insight - Discovery
    26. 26. Insight - Demographics
    27. 27. What Does This Mean for You? <ul><li>Inexpensive communications medium </li></ul><ul><li>Engaging vehicle for PR messages </li></ul><ul><li>New audience exposure </li></ul><ul><li>High potential for viral marketing </li></ul><ul><li>More visitors to your website </li></ul><ul><li>Insights into your target audience </li></ul>
    28. 28. Join the Social Media Conversation Before Someone Does it for You! 
    29. 29. Thank You!!! visit www.seoapril.com

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