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and You About Me Social Media Marketing and its Participants History of Youtube Youtube Popularity and Demographics What works Case Studies How to Measure Influence - New Feature

About Me

Social Media Marketing and its Participants

History of Youtube

Youtube Popularity and Demographics

What works

Case Studies

How to Measure Influence - New Feature

A Little Bit About Me BFA in Film/Video Production 4+ years in feature film industry Career change MBA-Marketing Began SEO work in 2000 1st page rankings for clients in: real estate, non-profit, healthcare, education and more.

BFA in Film/Video Production

4+ years in feature film industry

Career change MBA-Marketing

Began SEO work in 2000

1st page rankings for clients in: real estate, non-profit, healthcare, education and more.

Social Media Marketing A form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks and applications. Technologies – Networks – Video – Pictures – Audio – Blogs – Wikis – Collaboration Source: Wikipedia

A form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks and applications.

Social Media Participation Ladder Source: Forrester

Who Are These Ladder People? Data: Forrester Graphic: Businessweek

History of Youtube Launched in Dec. 2005 by three former PayPal employees Went from 0 to 4 million monthly visitors in 3 months 2006 Time magazine’s “Invention of the Year” award Acquired by Google on Oct. 2006 for $1.65 billion Currently, 4 th most popular site on Internet

Launched in Dec. 2005 by three former PayPal employees

Went from 0 to 4 million monthly visitors in 3 months

2006 Time magazine’s “Invention of the Year” award

Acquired by Google on Oct. 2006 for $1.65 billion

Currently, 4 th most popular site on Internet

Why is Youtube so Popular? Easy to View – Easy to Embed – Easy to Find -

Easy to View –

Easy to Embed –

Easy to Find -

utu Universal Search Example Google: Darth Vader

Google:

Darth Vader

Google: seo consultant pittsburgh

and Search Engines 30% in 2008, up from 19% in 2007. Source: Hitwise

30% in 2008,

up from 19%

in 2007.

Who Is Watching Youtube? Everyone

Everyone

Users by Age Source: Hitwise

Users by Gender Almost Evenly Split Gender gap narrowing Source: Nielsen Media

Almost Evenly Split

Gender gap narrowing

Source: Nielsen Media

Users by Education Educated Bunch Only 8.9% of US population holds post graduate degrees Source: Nielsen Media

Educated Bunch

Only 8.9% of US population holds post graduate degrees

Source: Nielsen Media

Users by Income A Wealthy Bunch Only 30% of the US population earns $75K+ Source: Nielsen Media

A Wealthy Bunch

Only 30% of the US population earns $75K+

Source: Nielsen Media

What Type of Videos Work? Funny Weird Inspiring Shocking Interesting Sexy Personal Demonstrative Instructional Gross **** Shorter = more views (under 5 minutes, less than 2 even better)****

Funny

Weird

Inspiring

Shocking

Interesting

Sexy

Personal

Demonstrative

Instructional

Gross

Youtube Case Study - Small Co. Realtor Krista Miller Videotaped “tour” of listing Why It Works 80% of buyers start search online Reached a broad audience

Realtor Krista Miller

Videotaped “tour” of listing

Why It Works

80% of buyers start search online

Reached a broad audience

Youtube Case Study - Med.Co. Blendtec Views: 5,179,372 Production: $50 Why It Works Simplicity and Humor Repeatable

Blendtec

Views: 5,179,372

Production: $50

Why It Works

Simplicity and Humor

Repeatable

Youtube Case Study – Large Co. Dove Onslaught “Talk to your daughters before the beauty industry does” Why It Works Shocking / Controversial

Dove Onslaught

“Talk to your daughters before the beauty industry does”

Why It Works

Shocking / Controversial

Youtube Case Study – Non Profit Greenpeace – Dove Onslaught(er) “ Talk to Dove before it’s too late” Why It Works Attaches new meaning to Dove Onslaught video Subverts and converts Dove’s audience

Greenpeace – Dove Onslaught(er)

“ Talk to Dove before it’s too late”

Why It Works

Attaches new meaning to Dove Onslaught video

Subverts and converts Dove’s audience

New Feature

Insight - Views

Insight - Popularity

Insight - Discovery

Insight - Demographics

What Does This Mean for You? Inexpensive communications medium Engaging vehicle for PR messages New audience exposure High potential for viral marketing More visitors to your website Insights into your target audience

Inexpensive communications medium

Engaging vehicle for PR messages

New audience exposure

High potential for viral marketing

More visitors to your website

Insights into your target audience

Join the Social Media Conversation Before Someone Does it for You! 

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