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Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing
 

Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing

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Pittsburgh SEO consultant, April Weitzel, illustrates how to harness the powers of social media marketing for first page rankings in Google. Originally presented at the e-Merging Philanthropy ...

Pittsburgh SEO consultant, April Weitzel, illustrates how to harness the powers of social media marketing for first page rankings in Google. Originally presented at the e-Merging Philanthropy Conference on April 22, 2009.

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  • www.seoapril.com

Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing Presentation Transcript

  • How to Harness the Powers of Social Media Marketing www.seoapril.com Presented by April Weitzel Michelle Rupert
  • A Little Bit About April
    • BFA in Film/Video Production
    • 4+ years in feature film industry
    • MBA in Marketing
    • Began SEO work in 2000
    • 1st page rankings for clients in: real estate, non profit, healthcare, education and more.
    www.seoapril.com
  • A Little Bit About Michelle
    • Director of Development, Arsenal Family & Children’s Center
    • Over 15 years of non-profit development, management and marketing experience
    • Development experience has been within the fields of health care, at-risk youth, child development and parenting
    www.seoapril.com
  • What You’ll Learn Today
    • Impact of 1st page search engine rankings
    • OLD ways to obtain 1st page rankings
      • Case Study: Arsenal Family & Children’s Center
    • NEW ways to obtain 1st page rankings
    • Google’s Universal Search and non-profits
    • Social Media Marketing
      • Facebook and Youtube
    www.seoapril.com
  • 1st Page Search Engine Rankings
    • Page one generates the most traffic
    • 62% of search engine users don’t look past the first page of results
    www.seoapril.com
  • 1st page rankings: OLD way
    • Create content rich website
    • Use search engine optimization tactics
    • Engage in Pay Per Click Advertising
    • Note: These are still effective 
    www.seoapril.com
  • Case Study
    • Arsenal Family and Children’s Center
    • Pittsburgh area private, non-profit preschool and parenting skills center since 1953.
    www.seoapril.com
  • 1st page rankings: OLD ways
    • Arsenal Optimization sample Google ranking image
    • Note: These are still effective 
    www.seoapril.com
  • 1st page rankings: OLD ways www.seoapril.com
  • Results of Page 1 Search Rankings
    • Before:
    • Arsenal relied on visitors coming from links on other sites such as www.carnegielibrary.org
    • After:
    • Arsenal now gets direct visitors from search engines when people search “Pittsburgh Parenting Skills” and “Preschool Pittsburgh”
    • Visitors to Website increased, calls increased
    www.seoapril.com
  • 1st page rankings: OLD ways
    • How to TIPS:
    • Find your Keywords
    • Put Keywords in Title Tag
    • Put Keywords in Meta Description Tag
    www.seoapril.com Note: These are still effective 
  • 1st page rankings: NEW ways
    • Google’s Universal Search
    • Social Media Marketing
    www.seoapril.com
  • www.seoapril.com OLD Way NEW Way
  • Google Universal Search
    • Launched May 16, 2007
    • Blends listings from its news, video, images, local and book search engines with those it gathers from crawling web pages.
    • Levels the playing field for non-profits who don’t have large, optimized websites and big online marketing budgets.
    www.seoapril.com
  • www.seoapril.com
  • Social Media Marketing
    • A form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks and applications.
    www.seoapril.com Source: Wikipedia
  • Social Media Marketing Pieces www.seoapril.com Technologies – Networks – Video – Pictures – Audio – Blogs – Wikis – Collaboration
  • Universal Search Example www.seoapril.com Images Wikipedia Youtube Twitter Elements of Social Media
  • Social Media Marketing Spotlight www.seoapril.com
  • Social Media Marketing Spotlight www.seoapril.com
    • Top 10 Websites in the U.S
    • Google
    • Yahoo!
    • Facebook
    • YouTube
    • MySpace
    • Windows Live
    • MSN
    • Wikipedia
    • eBay
    • Craigslist.org
    • Top 10 Websites in the World
    • Google
    • Yahoo!
    • YouTube
    • Windows Live
    • Facebook
    • MSN
    • Wikipedia
    • Blogger
    • MySpace
    • Baidu.com
    Source: Alexa.com
  • Stats on Facebook
    • Launched February 2004 at Harvard
    • by Mark Zuckerberg
    • More than 175 million active users
    • Average user has 120 friends
    • Doubled users in past 8 months
    • Currently, 5 th most popular site on Internet
    www.seoapril.com
  • Facebook Users by Gender www.seoapril.com FACTS: Over 23 million new users in 60 days Growing faster with women than men in nearly all age groups (Aug 2008 to Mar 2009) Source: www.nytimes.com
  • Facebook Users by Age & Gender www.seoapril.com FACTS: Over half of users are 26 and older 30% are 35 and older
  • Facebook Users Growth
    • FACTS:
    • In last 60 days, users age 35 nearly doubled
    www.seoapril.com As of 3/25/09
  • Facebook Users Growth www.seoapril.com As of 3/25/09
  • www.seoapril.com Flickr Blogs Facebook Elements of Social Media Facebook & Universal Search Example: Pittsburgh Glass Center Local
    • Combines web
    • analytics and
    • demographic
    • data for
    • company or
    • non profit pages
    Insights www.seoapril.com
  • Profile Benefits
    • Reach a diverse new, global audience
    • Drive traffic to your website
    • Build your e-newsletter lists
    • Fundraise
    • Platform for your supporters to interact with and promote your non-profit cause on Facebook
    www.seoapril.com
  • Stats on Youtube
    • Launched in Dec. 2005 by three former PayPal
    • employees
        • Chad Hurley, IUP Alumni recently donated $1 million
    • Went from 0 to 4 million monthly visitors in 3 months
    • 2006 Time magazine’s “Invention of the Year” award
    • Acquired by Google on Oct. 2006 for $1.65 billion
    • Currently, 3 rd most popular site on Internet
    www.seoapril.com
  • Why is Youtube so Popular?
    • Easy to View –
    • Easy to Embed –
    • Easy to Find -
    www.seoapril.com
  • Users by Age www.seoapril.com Source: Hitwise
  • Users by Gender
    • Almost Evenly Split
    • Gender gap narrowing
    • Source: Nielsen Media
    www.seoapril.com
  • Users by Education
    • Educated
    • Only 8.9% of US population holds post graduate degrees
    • Source: Nielsen Media
    www.seoapril.com
  • Users by Income
    • Wealthy
    • Only 30% of the US population earns $75K+
    • 46% of YouTube users earn $75+
    • Source: Nielsen Media
    www.seoapril.com
  • Find Out Who’s Watching www.seoapril.com Insight
  • www.seoapril.com OLD Way NEW Way Youtube & Universal Search Example: SEO Consultant Pittsburgh
  • www.seoapril.com
  • Insight - Views www.seoapril.com
  • Insight - Discovery www.seoapril.com
  • Insight - Discovery www.seoapril.com
  • Insight - Demographics www.seoapril.com
    • Can embed the video on your website
    • Can obtain first page search results in Google, Yahoo! and MSN
    • Exposes your organization to a new audience
    • Time and money spent can be minimal
    • http://www.youtube.com/nonprofits
    Key Benefits of Youtube www.seoapril.com
  • What Does This Mean for You?
    • Potential for several first page search engine rankings
    • New audience exposure
    • Engaging, interactive vehicles for non-profit messages
    • More visitors to your website
    • Insights into your target audience
    www.seoapril.com