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Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing

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    www.seoapril.com

    Favorites, Groups & Events

    Pittsburgh SEO Consultant Illustrates How to Harness the Powers of Social Media Marketing - Presentation Transcript

    1. How to Harness the Powers of Social Media Marketing www.seoapril.com Presented by April Weitzel Michelle Rupert
    2. A Little Bit About April
      • BFA in Film/Video Production
      • 4+ years in feature film industry
      • MBA in Marketing
      • Began SEO work in 2000
      • 1st page rankings for clients in: real estate, non profit, healthcare, education and more.
      www.seoapril.com
    3. A Little Bit About Michelle
      • Director of Development, Arsenal Family & Children’s Center
      • Over 15 years of non-profit development, management and marketing experience
      • Development experience has been within the fields of health care, at-risk youth, child development and parenting
      www.seoapril.com
    4. What You’ll Learn Today
      • Impact of 1st page search engine rankings
      • OLD ways to obtain 1st page rankings
        • Case Study: Arsenal Family & Children’s Center
      • NEW ways to obtain 1st page rankings
      • Google’s Universal Search and non-profits
      • Social Media Marketing
        • Facebook and Youtube
      www.seoapril.com
    5. 1st Page Search Engine Rankings
      • Page one generates the most traffic
      • 62% of search engine users don’t look past the first page of results
      www.seoapril.com
    6. 1st page rankings: OLD way
      • Create content rich website
      • Use search engine optimization tactics
      • Engage in Pay Per Click Advertising
      • Note: These are still effective 
      www.seoapril.com
    7. Case Study
      • Arsenal Family and Children’s Center
      • Pittsburgh area private, non-profit preschool and parenting skills center since 1953.
      www.seoapril.com
    8. 1st page rankings: OLD ways
      • Arsenal Optimization sample Google ranking image
      • Note: These are still effective 
      www.seoapril.com
    9. 1st page rankings: OLD ways www.seoapril.com
    10. Results of Page 1 Search Rankings
      • Before:
      • Arsenal relied on visitors coming from links on other sites such as www.carnegielibrary.org
      • After:
      • Arsenal now gets direct visitors from search engines when people search “Pittsburgh Parenting Skills” and “Preschool Pittsburgh”
      • Visitors to Website increased, calls increased
      www.seoapril.com
    11. 1st page rankings: OLD ways
      • How to TIPS:
      • Find your Keywords
      • Put Keywords in Title Tag
      • Put Keywords in Meta Description Tag
      www.seoapril.com Note: These are still effective 
    12. 1st page rankings: NEW ways
      • Google’s Universal Search
      • Social Media Marketing
      www.seoapril.com
    13. www.seoapril.com OLD Way NEW Way
    14. Google Universal Search
      • Launched May 16, 2007
      • Blends listings from its news, video, images, local and book search engines with those it gathers from crawling web pages.
      • Levels the playing field for non-profits who don’t have large, optimized websites and big online marketing budgets.
      www.seoapril.com
    15. www.seoapril.com
    16. Social Media Marketing
      • A form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks and applications.
      www.seoapril.com Source: Wikipedia
    17. Social Media Marketing Pieces www.seoapril.com Technologies – Networks – Video – Pictures – Audio – Blogs – Wikis – Collaboration
    18. Universal Search Example www.seoapril.com Images Wikipedia Youtube Twitter Elements of Social Media
    19. Social Media Marketing Spotlight www.seoapril.com
    20. Social Media Marketing Spotlight www.seoapril.com
      • Top 10 Websites in the U.S
      • Google
      • Yahoo!
      • Facebook
      • YouTube
      • MySpace
      • Windows Live
      • MSN
      • Wikipedia
      • eBay
      • Craigslist.org
      • Top 10 Websites in the World
      • Google
      • Yahoo!
      • YouTube
      • Windows Live
      • Facebook
      • MSN
      • Wikipedia
      • Blogger
      • MySpace
      • Baidu.com
      Source: Alexa.com
    21. Stats on Facebook
      • Launched February 2004 at Harvard
      • by Mark Zuckerberg
      • More than 175 million active users
      • Average user has 120 friends
      • Doubled users in past 8 months
      • Currently, 5 th most popular site on Internet
      www.seoapril.com
    22. Facebook Users by Gender www.seoapril.com FACTS: Over 23 million new users in 60 days Growing faster with women than men in nearly all age groups (Aug 2008 to Mar 2009) Source: www.nytimes.com
    23. Facebook Users by Age & Gender www.seoapril.com FACTS: Over half of users are 26 and older 30% are 35 and older
    24. Facebook Users Growth
      • FACTS:
      • In last 60 days, users age 35 nearly doubled
      www.seoapril.com As of 3/25/09
    25. Facebook Users Growth www.seoapril.com As of 3/25/09
    26. www.seoapril.com Flickr Blogs Facebook Elements of Social Media Facebook & Universal Search Example: Pittsburgh Glass Center Local
      • Combines web
      • analytics and
      • demographic
      • data for
      • company or
      • non profit pages
      Insights www.seoapril.com
    28. Profile Benefits
      • Reach a diverse new, global audience
      • Drive traffic to your website
      • Build your e-newsletter lists
      • Fundraise
      • Platform for your supporters to interact with and promote your non-profit cause on Facebook
      www.seoapril.com
    29. Stats on Youtube
      • Launched in Dec. 2005 by three former PayPal
      • employees
          • Chad Hurley, IUP Alumni recently donated $1 million
      • Went from 0 to 4 million monthly visitors in 3 months
      • 2006 Time magazine’s “Invention of the Year” award
      • Acquired by Google on Oct. 2006 for $1.65 billion
      • Currently, 3 rd most popular site on Internet
      www.seoapril.com
    30. Why is Youtube so Popular?
      • Easy to View –
      • Easy to Embed –
      • Easy to Find -
      www.seoapril.com
    31. Users by Age www.seoapril.com Source: Hitwise
    32. Users by Gender
      • Almost Evenly Split
      • Gender gap narrowing
      • Source: Nielsen Media
      www.seoapril.com
    33. Users by Education
      • Educated
      • Only 8.9% of US population holds post graduate degrees
      • Source: Nielsen Media
      www.seoapril.com
    34. Users by Income
      • Wealthy
      • Only 30% of the US population earns $75K+
      • 46% of YouTube users earn $75+
      • Source: Nielsen Media
      www.seoapril.com
    35. Find Out Who’s Watching www.seoapril.com Insight
    36. www.seoapril.com OLD Way NEW Way Youtube & Universal Search Example: SEO Consultant Pittsburgh
    37. www.seoapril.com
    38. Insight - Views www.seoapril.com
    39. Insight - Discovery www.seoapril.com
    40. Insight - Discovery www.seoapril.com
    41. Insight - Demographics www.seoapril.com
      • Can embed the video on your website
      • Can obtain first page search results in Google, Yahoo! and MSN
      • Exposes your organization to a new audience
      • Time and money spent can be minimal
      • http://www.youtube.com/nonprofits
      Key Benefits of Youtube www.seoapril.com
    43. What Does This Mean for You?
      • Potential for several first page search engine rankings
      • New audience exposure
      • Engaging, interactive vehicles for non-profit messages
      • More visitors to your website
      • Insights into your target audience
      www.seoapril.com
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