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Content•   The Search Landscape•   How Search Engines Work•   Building Accessible Sites•   Conducting Keyword Research•   ...
Google Heat Map
Organic vs. Paid Search
Click Percentages
Click-Through Rates
Local Results
Crawling & Indexing
Domain Authority
Page Rank
Google Ranking Algorithm
SEO Pyramid
Link Architecture
Duplicate
Canonical
URLS
Sitemap
Title
Tag Length
Anchor
Image Alt
Rank Effort
Long Tail
Search Demand Curve
Popular Keywords
Conversion
Converting on Traffic
Other Importants•    Freshness•    Unique•    H1, H2•    Keywords•    Keyword research•    3 Pillars of SEO:1.     Content...
SEO Toronto Presentation
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SEO Toronto Presentation

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SEO Toronto

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Transcript of "SEO Toronto Presentation"

  1. 1. Content• The Search Landscape• How Search Engines Work• Building Accessible Sites• Conducting Keyword Research• Link Building Strategies• Social Media & Web Influences
  2. 2. Google Heat Map
  3. 3. Organic vs. Paid Search
  4. 4. Click Percentages
  5. 5. Click-Through Rates
  6. 6. Local Results
  7. 7. Crawling & Indexing
  8. 8. Domain Authority
  9. 9. Page Rank
  10. 10. Google Ranking Algorithm
  11. 11. SEO Pyramid
  12. 12. Link Architecture
  13. 13. Duplicate
  14. 14. Canonical
  15. 15. URLS
  16. 16. Sitemap
  17. 17. Title
  18. 18. Tag Length
  19. 19. Anchor
  20. 20. Image Alt
  21. 21. Rank Effort
  22. 22. Long Tail
  23. 23. Search Demand Curve
  24. 24. Popular Keywords
  25. 25. Conversion
  26. 26. Converting on Traffic
  27. 27. Other Importants• Freshness• Unique• H1, H2• Keywords• Keyword research• 3 Pillars of SEO:1. Content2. Architecture3. Links• Search Engine Submissions• Link Research• 301 Redirects• Duplicate Meta• Collaboration with Links
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