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SEO Toronto Presentation

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SEO Toronto

SEO Toronto

Published in: Technology

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Transcript

  • 1. Content• The Search Landscape• How Search Engines Work• Building Accessible Sites• Conducting Keyword Research• Link Building Strategies• Social Media & Web Influences
  • 2. Google Heat Map
  • 3. Organic vs. Paid Search
  • 4. Click Percentages
  • 5. Click-Through Rates
  • 6. Local Results
  • 7. Crawling & Indexing
  • 8. Domain Authority
  • 9. Page Rank
  • 10. Google Ranking Algorithm
  • 11. SEO Pyramid
  • 12. Link Architecture
  • 13. Duplicate
  • 14. Canonical
  • 15. URLS
  • 16. Sitemap
  • 17. Title
  • 18. Tag Length
  • 19. Anchor
  • 20. Image Alt
  • 21. Rank Effort
  • 22. Long Tail
  • 23. Search Demand Curve
  • 24. Popular Keywords
  • 25. Conversion
  • 26. Converting on Traffic
  • 27. Other Importants• Freshness• Unique• H1, H2• Keywords• Keyword research• 3 Pillars of SEO:1. Content2. Architecture3. Links• Search Engine Submissions• Link Research• 301 Redirects• Duplicate Meta• Collaboration with Links