German web directories compared      Are they still worth an entry?          Download slides on SEO Südwest
WEB.DE directory                http://dir.web.de07.08.2012        © SEO Südwest 2012   2
WEB.DE directoryFacts:Pagerank: 51.646 backlinks from 281 domainsSichtbarkeitsindex (visibility) 4,9622.500 Google-indexed...
Allesklar.de             http://www.allesklar.de07.08.2012        © SEO Südwest 2012   4
Allesklar.deFacts:Pagerank: 611,9 Mio backlinks from 2.844 domainsSichtbarkeitsindex (visibility) 2,8891.300 Google-indexe...
dmoz                    http://www.dmoz.de07.08.2012              © SEO Südwest 2012   6
dmozFacts:Pagerank: 525.000 Mio backlinks from 1.550 domainsSichtbarkeitsindex (visibility) 0,1447 Google-indexed pages   ...
Suchnase             http://www.suchnase.de07.08.2012       © SEO Südwest 2012   8
SuchnaseFacts:Pagerank: 4241.000 backlinks from 4.600 domainsSichtbarkeitsindex (visibility) 9,52408.000 Google-indexed pa...
2wid               http://2wid.net07.08.2012   © SEO Südwest 2012   10
2widFacts:Pagerank: 525.000 backlinks from 1.600 domainsSichtbarkeitsindex (visibility) 5,0339.000 Google-indexed pages   ...
Resumé   •Decreasing importance of directories in the web   •Except for 2wid and Suchnase most directories have lost in th...
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German web-directories-compared

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Comparison of 5 popular german web directories. Question: Is it still advisable to publish a website there to get backlinks, or does this form of link building mean a risk for the reputation of a website?

The study compares visibility, PageRank and other KPIs of the directories.

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  • Here is one more German base free directory site - http://www.bauhandelsportal.de/
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German web-directories-compared

  1. 1. German web directories compared Are they still worth an entry? Download slides on SEO Südwest
  2. 2. WEB.DE directory http://dir.web.de07.08.2012 © SEO Südwest 2012 2
  3. 3. WEB.DE directoryFacts:Pagerank: 51.646 backlinks from 281 domainsSichtbarkeitsindex (visibility) 4,9622.500 Google-indexed Pages Strong domain WEB.DE Payed entries (from 174 € / year) Catenation with WEB.DE Partially no ranking on entry level search Existing since1996 07.08.2012 © SEO Südwest 2012 3
  4. 4. Allesklar.de http://www.allesklar.de07.08.2012 © SEO Südwest 2012 4
  5. 5. Allesklar.deFacts:Pagerank: 611,9 Mio backlinks from 2.844 domainsSichtbarkeitsindex (visibility) 2,8891.300 Google-indexed pages High PR of start page Partially no PR on entry level Catenation with other directories For business pages only like meinestadt.de Recent loss of PR (down from 7 to Free entry possible 6) 07.08.2012 © SEO Südwest 2012 5
  6. 6. dmoz http://www.dmoz.de07.08.2012 © SEO Südwest 2012 6
  7. 7. dmozFacts:Pagerank: 525.000 Mio backlinks from 1.550 domainsSichtbarkeitsindex (visibility) 0,1447 Google-indexed pages Supposed still to have influence Loss of relevance on Google quality ranking Only few pages indexed Difficult to get entry accepted 07.08.2012 © SEO Südwest 2012 7
  8. 8. Suchnase http://www.suchnase.de07.08.2012 © SEO Südwest 2012 8
  9. 9. SuchnaseFacts:Pagerank: 4241.000 backlinks from 4.600 domainsSichtbarkeitsindex (visibility) 9,52408.000 Google-indexed pages Category pages ranked partially High visibility in comparison with Free entries other directories 07.08.2012 © SEO Südwest 2012 9
  10. 10. 2wid http://2wid.net07.08.2012 © SEO Südwest 2012 10
  11. 11. 2widFacts:Pagerank: 525.000 backlinks from 1.600 domainsSichtbarkeitsindex (visibility) 5,0339.000 Google-indexed pages Free entries No or low ranking on entry level 07.08.2012 © SEO Südwest 2012 11
  12. 12. Resumé •Decreasing importance of directories in the web •Except for 2wid and Suchnase most directories have lost in the recent years •No or low PR to receive on entry level •Indirect affects on Google ranking possible (e.g. dmoz) •Focus on few and most relevant directories Download slides on SEO Südwest07.08.2012 © SEO Südwest 2012 12

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