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Keys to Success in Business Intelligence

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The Senturus co-founders, John Peterson and Greg Herrera, review the ten keys to success in business intelligence. The presentation provides pragmatic advice taken from their over 1000 implementations ...

The Senturus co-founders, John Peterson and Greg Herrera, review the ten keys to success in business intelligence. The presentation provides pragmatic advice taken from their over 1000 implementations and 12 years on how to optimize BI investments. The webinar includes an overview of the market-leading business intelligence tools including Microsoft, Cognos, Business Objects and Oracle

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Keys to Success in Business Intelligence Keys to Success in Business Intelligence Presentation Transcript

  • Part of the BI Demystified Series Keys to Success in Business Intelligence March 21, 2013 www.senturus.com Helping Companies Learn From the Past, Manage the1 Present and Shape the Future
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources2
  • Agenda • Introduction • Define Success • Keys to Success • What about Tools & Technology? • Q&A3
  • Welcome and Introduction John Peterson Greg Herrera Co-founder Co-founder Chairman & COO CEO4
  • A few of our 650+ Clients5
  • What does it look like? DEFINE SUCCESS6
  • Measuring Success in BI Business Cost Time Value Reduction Savings + Revenue User + Profit Adoption + Growth + Total (# & %) Indispensible + Share… + Active (# & %) ROI Number of Shift to Subject Fact-Based Manual BI Areas Decisions Elimination - Excel New Competitive - Access Requests Differentiator7
  • Bottom Line Results Value Integrators > 20x 49% 30% more 14.0% more more All other enterprises 12.1% 11.3% 9.4% 9.3% 0.5% EBITDA Revenue ROIC 5-year CAGR, 2004-2008 5-year CAGR, 2004-2008 5-year average, 2004-2008Source: IBM Institute for Business Value, The Global CFO Study 20108
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources9
  • Based on 1,200+ projects over 13 years KEYS TO SUCCESS IN BUSINESS INTELLIGENCE10
  • Keys to Success in Business Intelligence 1. Find your “Richard Branson” 2. Don’t build what they ask for, build what they need 3. Don’t try to boil the ocean 4. Become a Pareto disciple 5. Shoot early and often 6. Don’t build castles on sand 7. Rally a team 8. Worry about the Data 9. Remember everything is relative 10.Get the ball all the way across the goal line11
  • 1. Find your “Richard Branson” Executive Sponsorship is critical12
  • Executive Leadership/Sponsorship Nonexistent or Somewhat Very committed uncommitted committed Moving the needle: • Selection – In-place executive is already a great leader and has strong commitment to BI • Conversion – Very challenging. Best shot is to build on tangible successes • Prototyping can create converts before funding gets vetoed13
  • Scope of Business Intelligence Individual Department Division Enterprise Moving the needle: • Executive leadership • BI Team leadership – Helps the organization understand the low cost/high value nature of integration points and the high cost of missing the lay-ups.14
  • 2. Don’t build what they ask for, build what they need15
  • … and seek Relevance at all costs Work from real requirements backwards16
  • Seek Forward Visibility & Accountability Lagging Leading Predictive Automated None indicators indicators analytics corrections Moving the needle: • Understand the actions that decision-makers can take • Map and deliver the information that helps them prioritize their actions (Usually leading indicators) • Monitor key metrics for accountability (What gets measured, gets managed)17
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources18
  • 3. Don’t try to boil the ocean Make projects as small as possible, yet aim to achieve “Wow!”19
  • Incrementally built, yet integrated • Do not set out to build a data warehouse • Instead, incrementally build business process analytical capabilities, with integration built in • Gain the benefits of a data warehouse without doing a “data warehouse” project20
  • 4. Become a Pareto disciple Practice religious devotion to the 80/20 rule21
  • 5. Shoot early and often Rapid iterations and prototyping while pursuing a long-term plan dramatically enhance project success22
  • 6. Don’t build castles on sand Choosing the right architecture is critical23
  • … and be careful with your plumbing Choosing the right architecture is critical24
  • Typical “Best Practices” BI Architecture Integrated Business Process Dimensional Models with Metadata layer(s) Ad hoc Threshold Querying Alerting Standard Reports Single Version of the Truth Planning Data Data Warehouse Self-service Reporting Data Abstraction Model & AnalysisSource Systems of Record Web Portal Slicing & Dicing Data Integration ERP Data Dashboards/ Dashboard Authoring Scorecards Conforming Authoring CRM Data Report Business Process Dimensional Models Threshold-based Alerts Information Security Other Sources 25
  • 7. Rally a well-rounded team A strong Business-IT partnership with Cross- functional involvement is critical26
  • Business Intelligence “Team” Understands both business and technology. Strong leaders. Dashboards/ Scorecards “What do you want?” “What do you have?”Source Systems of Record Decisions & Actions Planning Data Standard Reports (Push- Pull) ERP Data Self-service Reporting & Ad-Hoc Analysis CRM Data Alerts Other Sources The Chasm 27
  • Business Intelligence “Team” • Cross-functional involvement • Business & IT “joint-venture” • Leadership28
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources29
  • 8. Worry about the Data The data will be dirty, but don’t let that stop you…30
  • Aim for Integrated Data Across The Enterprise Non-integrated Integrated data Spreadmarts data marts warehouse (aka. Silos)31
  • 9. Remember everything is relative… Good decision-making requires context32
  • Everything is relative… Good decision-making requires context33
  • Everything is relative (cont.) And more context…34
  • 10. Get the ball across the goal line Focus on User Adoption and the rest will follow35
  • … User Adoption starts in the beginning Focus on User Needs from Beginning to End36
  • … “If you build it they will come” does NOT work in BI37
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources38
  • Focus on Users & User Adoption Provide information that is: 1. Relevant 2. Trustworthy 3. Timely 4. Comprehensive 5. Explorable 6. Well-understood 7. Contextual39
  • Perception of BI Value is crucial Competitive Cost Center Tactical Mission Critical Strategic differentiator Moving the needle: • Prove the value – Work to quantify the value of each BI initiative. Deliver consistent string of high ROI projects. • Tout the results internally. Sell!40
  • Finally, shout it from the rooftops Proactive BI “PR” will drive further success41
  • Keys to Success in Business Intelligence 1. Find your “Richard Branson” 2. Don’t build what they ask for, build what they need 3. Don’t try to boil the ocean 4. Become a Pareto disciple 5. Shoot early and often 6. Don’t build castles on sand 7. Rally a team 8. Worry about the Data 9. Remember everything is relative 10.Get the ball all the way across the goal line42
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources43
  • Not key to success? WHAT ABOUT TOOLS & TECHNOLOGY?44
  • 45 Microsoft - Corporate Scorecard
  • 46 Microsoft - Excel Front-End to SSAS
  • Microsoft - Interactive Charts with Drills47
  • Oracle – Order Fulfillment Dashboard48
  • Oracle Personalized Start Page49
  • Oracle – Regional Profit & Sales50
  • Cognos - Executive & District Dashboards (1)51
  • Cognos - Executive & District Dashboards (2)52
  • Cognos - Sector Operations Dashboard53
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources54
  • Business Objects - Personal Finances Portal55
  • Business Objects - Xcelsius College Cost Calculator56
  • Vendor Comparison – BI Offerings Component Microsoft Cognos Business Objects Oracle Data Integration SQL Server Integration Data Manager Business Objects Warehouse Services (SSIS) Data Integrator Builder (OWB) Data Aggregation SQL Server Analysis Powerplay Aggregate tables or Essbase, OLAP (OLAP) Services (SSAS) Transformer 3rd party (e.g. SSAS) Option in DBMS Data Abstraction SSAS Designer, Model Framework Universe Designer BI Server Modeling Designer (limited to Report Manager, Modeler, Essbase Builder) Transformer Modeler Report Authoring SQL Server Reporting Report Studio Crystal, BI Publisher, Services (SSRS), Excel WebIntelligence Financial Rpting Analysis Tool Excel Biz Insight WebIntelligence, BI Answers, PivotTables/PowerPivot Advanced Voyager Essbase Ad hoc Report Builder, Biz Insight WebIntelligence BI Answers Query/Report PPS Analytics, MS Query Advanced Dashboard PerformancePoint Report Studio, Xcelsius, BI Interactive Authoring Dashboard Designer, Metrics Studio, Dashboard Builder Dashboards Sharepoint Excel Services Biz Insight Scorecard PerformancePoint Metrics Studio Xcelsius, BI Interactive Authoring Dashboard Designer Dashboard Builder Dashboards Portal Sharepoint Cognos Business Objects BI Portal Connection Enterprise Portal57
  • Technology “20,000 foot” Summary • Commoditization • Tool features & power < 20% utilized • Restless business users • Unrealistic dashboard claims • Lower than expected BI Success rates • Tools do NOT drive BI Success58
  • Parting thought The sooner you stop to sharpen the saw, the better59
  • Typical BI: Extremely Costly Solution * Dashboards/ Scorecards Planning Data Excel Standard Reports (Push-Source Systems of Record Pull) ERP Data Access Self-service Reporting & Ad-Hoc Analysis CRM Data Alerts Data Silos Other Sources * Coupled with individual acts of Macro & VLOOKUP heroism, done infrequently and inconsistently 60
  • This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to info.senturus.com/2013-03-21-Keys-to-Success-in-Business- Intelligence.html The Senturus library has 50 other recorded webinars on assorted Cognos and BI topics which may interest you. Go to the recorded resources61
  • www.senturus.com 888.601.6010 info@senturus.com Copyright Senturus, Inc 201362
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