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Learn how to use technology to improve your ability to measure and implement direct marketing campaigns for greater impact and ROI. From optimizing spend to justifying budgets, an organization needs to understand the effect of each and every directing marketing campaign. This webinar addresses:
• Why measurement is critical to successful direct marketing campaigns
• Common mistakes in determining what to measure
• Solutions for developing a direct marketing analysis maturity model
• Determining where your organization falls within the direct marketing analysis maturity model
• How to improve your direct marketing results
See a demonstration of how to use technology to achieve true closed loop marketing that measures from touch to sale.
This slide deck is part of a recorded Senturus webinar, "Implementing Marketing Analytics Business Practices.” To view the free recording of this entire presentation and download the slide deck, visit www.senturus.com. You will find this and many other webinars and resources about IBM Cognos Business Intelligence and related topics.
Senturus designs and builds Business Intelligence systems to enable executives to better run their businesses. Since 2001, Senturus has delivered over 1400 projects to 650+ clients in a breadth of industries and applications.